Magic of Dungeons & Dragons Audience in United States
Magic of Dungeons & Dragons has an estimated audience of 605,415 people in United States. 22.5% are female, 77.5% are male, average age 34.6. Top brand affinities: Collectible card game, Canasta, Patreon, Bachelor of Business Administration, Dungeons & Dragons.
Top brand affinities include Collectible card game, Canasta, Patreon, with strongest over-indexing on Collectible card game (21.14× the country average). Demographically, the Magic of Dungeons & Dragons audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Design Affinity.
Type: Topic
Demographics of Magic of Dungeons & Dragons fans
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 34.6 |
| Estimated audience size | 605,415 |
Audience persona
The typical Magic of Dungeons & Dragons fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Collectible card game.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectible card game | 21.14× | Games |
| Canasta | 72.78× | Games |
| Patreon | 14.35× | Internet & Social Media |
| Bachelor of Business Administration | 50.85× | Business & Career |
| Dungeons & Dragons | 14.49× | Games |
| Scale model | 16.77× | Kids & Family |
| Anime and manga fandom | 6× | Literature |
| Pokémon | 5.77× | Games |
| Magic: The Gathering | 11.1× | Games |
| Superman | 2.42× | Movies & TV |
| The Lord of the Rings | 18.98× | Movies & TV |
| Action role-playing game | 7.23× | Games |
| Checkers | 11.26× | Food & Beverages |
| Evite | 13.35× | Internet & Social Media |
| Harry Potter | 2.75× | Movies & TV |
| Board games | 4.61× | Games |
| Role-playing games | 3.89× | Games |
| Non-fiction books | 5.15× | Literature |
| Doctor Strange | 10.56× | Literature |
| Tabletop game | 4.67× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.34 |
| Design Affinity | PREMIUM | 1.92 |
| Mindfulness | BALANCE | 1.91 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Individualism | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| Japan | 8.2% |
| Italy | 7.7% |
See Magic of Dungeons & Dragons audiences in other countries
- Magic of Dungeons & Dragons — Germany
- Magic of Dungeons & Dragons — United Kingdom
- Magic of Dungeons & Dragons — France
- Magic of Dungeons & Dragons — Italy
- Magic of Dungeons & Dragons — Spain
- Magic of Dungeons & Dragons — Brazil
- Magic of Dungeons & Dragons — Japan
- Magic of Dungeons & Dragons — South Korea
- Magic of Dungeons & Dragons — India
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Magic of Dungeons & Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.