A data profile of the people who buy, follow and care about Evite in United States — modelled from more than twelve digital signal sources. Evite has an estimated audience of 3,614,258 people in United States.
The average Evite fan in United States is 37.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Paper Source, Pogo (TV channel), Hefty, with strongest over-indexing on Paper Source (93.92× the country average).
Demographically, the Evite audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Evite fan in United States is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Paper Source.
The key figures that characterise the Evite profile in United States.
69.9% are female, 30.1% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 37.5 |
| Estimated audience size | 3,614,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 29% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Evite audience comes from United States.
| Country | Share |
|---|---|
| United States | 92.3% |
| Brazil | 0.9% |
| United Kingdom | 0.7% |
Where the Evite audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~100K | 2.30× | |
| 02 | New Jersey | ~200K | 2.20× | |
| 03 | Connecticut | ~60K | 1.91× | |
| 04 | Virginia | ~100K | 1.81× | |
| 05 | Massachusetts | ~100K | 1.80× | |
| 06 | Georgia | ~200K | 1.72× | |
| 07 | Colorado | ~90K | 1.72× | |
| 08 | Illinois | ~200K | 1.70× | |
| 09 | California | ~600K | 1.69× | |
| 10 | Delaware | ~10K | 1.62× | |
| 11 | North Carolina | ~200K | 1.52× | |
| 12 | Washington, District of Columbia | ~20K | 1.52× | |
| 13 | Pennsylvania | ~200K | 1.44× | |
| 14 | Arizona | ~80K | 1.23× | |
| 15 | Texas | ~300K | 1.22× | |
| 16 | Washington | ~80K | 1.22× | |
| 17 | New York | ~200K | 1.20× | |
| 18 | Oregon | ~40K | 1.16× | |
| 19 | Minnesota | ~50K | 1.13× | |
| 20 | New Hampshire | ~10K | 1.10× | |
| 21 | South Carolina | ~50K | 1.09× | |
| 22 | Rhode Island | ~10K | 1.09× | |
| 23 | Missouri | ~50K | 0.96× | |
| 24 | Vermont | ~5K | 0.94× | |
| 25 | Florida | ~200K | 0.93× | |
| 26 | Tennessee | ~60K | 0.90× | |
| 27 | Ohio | ~90K | 0.88× | |
| 28 | Kansas | ~20K | 0.87× | |
| 29 | Wisconsin | ~40K | 0.79× | |
| 30 | Michigan | ~70K | 0.78× | |
| 31 | Idaho | ~10K | 0.75× | |
| 32 | Maine | ~9K | 0.75× | |
| 33 | Indiana | ~40K | 0.68× | |
| 34 | Hawaii | ~10K | 0.68× | |
| 35 | Nevada | ~20K | 0.66× | |
| 36 | Montana | ~6K | 0.63× | |
| 37 | Alabama | ~30K | 0.61× | |
| 38 | Utah | ~20K | 0.57× | |
| 39 | Oklahoma | ~20K | 0.55× | |
| 40 | Louisiana | ~20K | 0.54× | |
| 41 | Nebraska | ~9K | 0.53× | |
| 42 | Kentucky | ~20K | 0.52× | |
| 43 | New Mexico | ~9K | 0.52× | |
| 44 | Arkansas | ~10K | 0.49× | |
| 45 | Iowa | ~10K | 0.44× | |
| 46 | Alaska | ~3K | 0.42× | |
| 47 | Mississippi | ~10K | 0.38× | |
| 48 | North Dakota | ~3K | 0.38× | |
| 49 | South Dakota | ~3K | 0.37× | |
| 50 | West Virginia | ~5K | 0.35× |
The strongest cross-interests of the Evite audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pogo (TV channel) | Movies & TV | 102.02× | ||
| 02 | Paper Source | Shopping | 93.92× | ||
| 03 | Hefty | Home & Garden | 76.64× | ||
| 04 | Canasta | Games | 53.97× | ||
| 05 | Land O'Lakes | Business & Career | 21.16× | ||
| 06 | E-card | Internet & Social Media | 20.00× | ||
| 07 | Magnolia Boutique | Shopping | 20.00× | ||
| 08 | Ziggy Marley | Music & Radio | 18.56× | ||
| 09 | Paperless Post | Shopping | 15.94× | ||
| 10 | RetailMeNot | Fashion & Accessoires | 15.54× | ||
| 11 | Nothing Bundt Cakes | Food & Beverages | 12.11× | ||
| 12 | Meijer | Shopping | 11.51× | ||
| 13 | Sunday Brunch | Kids & Family | 7.03× | ||
| 14 | Zappos | Fashion & Accessoires | 6.16× | ||
| 15 | Publix | Shopping | 5.80× | ||
| 16 | Sam's Club | Shopping | 3.94× | ||
| 17 | Butter | Food & Beverages | 3.79× | ||
| 18 | Kroger | Food & Beverages | 2.92× | ||
| 19 | Costco | Shopping | 2.35× | ||
| 20 | Friendship | Kids & Family | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| Indulgence | JOY | 1.43× | |
| Creativity | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Extroversion | THRILL | 0.94× |
Evite has an estimated audience of 3,614,258 people in United States, concentrated in California and Texas.
69.9% of Evite fans are female, 30.1% are male, with an average age of 37.5 years.
Evite fans show strongest brand affinity for Paper Source (93.92×), Pogo (TV channel) (102.02×), and Hefty (76.64×) over the country average.
Evite fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Evite itself, the audience over-indexes on Pogo (TV channel) (102.02×), Hefty (76.64×), Meijer (11.51×), and Nothing Bundt Cakes (12.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Evite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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