Land O'Lakes Audience in United States
Land O'Lakes has an estimated audience of 754,554 people in United States. 62.5% are female, 37.5% are male, average age 38.8. Top brand affinities: Governor of Michigan, Goop, Grinch, Keenan Allen, Hibachi.
Top brand affinities include Governor of Michigan, Goop, Grinch, with strongest over-indexing on Governor of Michigan (16.85× the country average). Demographically, the Land O'Lakes audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Category: Business & Career · Type: Brand
Demographics of Land O'Lakes fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.8 |
| Estimated audience size | 754,554 |
Audience persona
The typical Land O'Lakes fan in United States is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 16.85× | Politics & Society |
| Goop | 10.94× | Internet & Social Media |
| Grinch | 6.91× | Movies & TV |
| Keenan Allen | 11.23× | Sports |
| Hibachi | 11.82× | Food & Beverages |
| headspace | 13.99× | Health |
| Wok | 9.77× | Food & Beverages |
| Vocal harmony | 6.7× | Music & Radio |
| Cherish (group) | 15.5× | Music & Radio |
| Google Home | 9.06× | Technology & Electronics |
| Grace Slick | 11.51× | Music & Radio |
| Historic site | 4.78× | Arts & Culture |
| Fairy godmother | 8.34× | Literature |
| Guitarist (magazine) | 12.47× | Music & Radio |
| Mathcore | 8.54× | Music & Radio |
| Hipster | 10.04× | Politics & Society |
| Hardik Pandya | 13.68× | Sports |
| El Paso County, Colorado | 11.51× | Travel & Leisure |
| Kikar HaShabbat | 14.31× | News |
| Manual labour | 5.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.15 |
| Need for Security | CONSERVATISM | 1.51 |
| Price Sensitivity | PREMIUM | 1.49 |
| Indulgence | JOY | 1.48 |
| Convenience Orientation | PREMIUM | 1.48 |
| Family Orientation | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.0% |
| Canada | 2.2% |
| Japan | 1.8% |
See Land O'Lakes audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Land O'Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.