Rascasse Audience Intelligence

Land O'Lakes Target Market in United States

A data profile of the people who buy, follow and care about Land O'Lakes in United States — modelled from more than twelve digital signal sources. Land O'Lakes has an estimated audience of 761,751 people in United States.

#2917among Brand in United States#1784in Business & Career

The average Land O'Lakes fan in United States is 38.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Wisconsin, Minnesota.

Top brand affinities include Evite, FedEx, Discount stores, with strongest over-indexing on Evite (21.16× the country average).

Demographically, the Land O'Lakes audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Land O'Lakes fan in United States is more female, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Evite.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land O'Lakes profile in United States.

Audience size
762K
in United States
Gender
62.5%♀
37.5% male
Age
38.8
average years
Country rank
#28339
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Land O'Lakes

62.5% are female, 37.5% are male, average age 38.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Land O'Lakes audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.8
Estimated audience size761,751
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Land O'Lakes audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Land O'Lakes audience comes from United States.

Worldwide audience distribution share by country for Land O'Lakes
CountryShare
United States88.1%
Canada2.2%
Japan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land O'Lakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Land O'Lakes customers by region in United States
#RegionReachAffinity×
01Florida~400K8.52×
02Wisconsin~50K4.66×
03Minnesota~50K4.60×
04Iowa~10K1.70×
05North Dakota~2K1.30×
06South Dakota~2K1.29×
07Nebraska~4K0.99×
08Vermont~1K0.99×
09Missouri~10K0.98×
10Indiana~10K0.96×
11Kansas~5K0.92×
12Michigan~20K0.87×
13Washington, District of Columbia~2K0.87×
14Pennsylvania~20K0.86×
15Alaska~1K0.85×
16Ohio~20K0.84×
17Mississippi~5K0.84×
18Illinois~20K0.83×
19New Hampshire~2K0.81×
20Rhode Island~2K0.81×
21Montana~2K0.81×
22New York~30K0.80×
23Maine~2K0.79×
24Delaware~2K0.79×
25Idaho~3K0.78×
26West Virginia~3K0.76×
27Arkansas~5K0.75×
28Oregon~6K0.74×
29Hawaii~2K0.74×
30Connecticut~5K0.72×
31Massachusetts~10K0.71×
32Colorado~8K0.70×
33New Mexico~3K0.70×
34Georgia~20K0.68×
35North Carolina~20K0.68×
36Louisiana~7K0.68×
37Kentucky~6K0.67×
38New Jersey~10K0.66×
39Alabama~7K0.65×
40Virginia~10K0.64×
41Tennessee~10K0.63×
42South Carolina~7K0.63×
43Oklahoma~5K0.63×
44Maryland~8K0.62×
45Utah~4K0.62×
46Nevada~4K0.59×
47California~50K0.57×
48Washington~9K0.57×
49Texas~40K0.55×
50Arizona~8K0.52×
Fig. 06

Affinity by region

Affinity by region — Land O'Lakes, United States
0.52×1.00×8.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land O'Lakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land O'Lakes audience
#·InterestCategoryAffinity×
01FairlifeFood & Beverages24.88×
02Jell-OFood & Beverages23.84×
03BitdefenderTechnology & Electronics23.25×
04EviteInternet & Social Media21.16×
05Weather forecastingHome & Garden5.99×
06QVCMovies & TV5.96×
07Sustainable energyHome & Garden5.70×
08Potato chipFood & Beverages5.44×
09Renewable energyBusiness & Career5.43×
10FedExBusiness & Career4.93×
11Discount storesShopping4.41×
12Pizza HutFood & Beverages3.43×
13SubwayFood & Beverages2.96×
14Mortgage loansBusiness & Career2.89×
15Domino's PizzaFood & Beverages2.83×
16Shopping mallsShopping2.73×
17McDonald'sFood & Beverages2.65×
18Organic foodFood & Beverages2.65×
19PinterestInternet & Social Media2.46×
20Trader Joe'sShopping2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land O'Lakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Land O'Lakes audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Family OrientationCONSERVATISM2.15×
Price SensitivityPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Land O'Lakes audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
CreativityOPEN0.90×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Land O'Lakes's target market in United States?

Land O'Lakes's target market in United States covers an estimated 761,751 people, concentrated in Florida and Wisconsin.

02

What is the gender split and age of Land O'Lakes customers?

62.5% of the Land O'Lakes audience are female, 37.5% are male, with an average age of 38.8 years.

03

Which brands do Land O'Lakes fans like most?

Land O'Lakes fans show strongest brand affinity for Evite (21.16×), FedEx (4.93×), and Discount stores (4.41×) over the country average.

04

Where do Land O'Lakes fans live in United States?

Land O'Lakes fans in United States are most concentrated in Florida (reach ~400K), Wisconsin (reach ~50K), and Minnesota (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Land O'Lakes fans also like?

Beyond Land O'Lakes itself, the audience over-indexes on FedEx (4.93×), Discount stores (4.41×), Renewable energy (5.43×), and Pizza Hut (3.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Land O'Lakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Land O'Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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