Rascasse Audience Intelligence

Bitdefender Target Market in United States

A data profile of the people who buy, follow and care about Bitdefender in United States — modelled from more than twelve digital signal sources. Bitdefender has an estimated audience of 721,061 people in United States.

#3018among Brand in United States#862in Technology & Electronics

The average Bitdefender fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fifth Third Bank, Peter Schiff, Key Food, with strongest over-indexing on Fifth Third Bank (39.08× the country average).

Demographically, the Bitdefender audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bitdefender fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fifth Third Bank.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bitdefender profile in United States.

Audience size
721K
in United States
Gender
35.5%♀
64.5% male
Age
39.6
average years
Country rank
#29352
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bitdefender

35.5% are female, 64.5% are male, average age 39.6.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Bitdefender audience in United States
MetricValue
Female35.5%
Male64.5%
Average age39.6
Estimated audience size721,061
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Bitdefender audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4929%
50+14%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Bitdefender audience comes from United States.

Worldwide audience distribution share by country for Bitdefender
CountryShare
United States16.0%
Germany8.3%
France5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bitdefender audience in United States is strongest.

Fig. 05

Top regions by affinity

Bitdefender customers by region in United States
#RegionReachAffinity×
01Idaho~5K1.30×
02Washington~20K1.26×
03Colorado~10K1.23×
04New Hampshire~3K1.22×
05Oregon~10K1.21×
06Virginia~20K1.16×
07Maine~3K1.16×
08Alaska~2K1.11×
09Montana~2K1.10×
10Hawaii~3K1.08×
11California~90K1.07×
12Arizona~20K1.07×
13Vermont~1K1.07×
14Texas~70K1.06×
15Florida~50K1.05×
16Utah~7K1.04×
17Maryland~10K1.03×
18Wisconsin~10K1.03×
19Kansas~6K1.03×
20Nebraska~4K1.03×
21Missouri~10K1.02×
22Illinois~20K1.00×
23Massachusetts~10K0.99×
24Oklahoma~8K0.99×
25Nevada~7K0.99×
26New Mexico~4K0.99×
27North Dakota~1K0.98×
28New York~40K0.97×
29Ohio~20K0.97×
30Iowa~6K0.97×
31Georgia~20K0.96×
32New Jersey~20K0.96×
33North Carolina~20K0.95×
34Minnesota~10K0.95×
35South Dakota~2K0.95×
36Pennsylvania~20K0.94×
37Michigan~20K0.94×
38Connecticut~7K0.93×
39Tennessee~10K0.92×
40Indiana~10K0.92×
41Arkansas~5K0.91×
42West Virginia~3K0.91×
43Rhode Island~2K0.91×
44Washington, District of Columbia~2K0.90×
45Kentucky~8K0.87×
46Delaware~2K0.86×
47South Carolina~9K0.85×
48Alabama~8K0.79×
49Louisiana~7K0.76×
50Mississippi~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Bitdefender, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bitdefender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bitdefender audience
#·InterestCategoryAffinity×
01ESET NOD32Brand243.81×
02Kaspersky Anti-VirusTechnology & Electronics234.53×
03Miami Ad SchoolBusiness & Career175.73×
04Peter SchiffMovies & TV120.86×
05ESETTechnology & Electronics113.33×
06Norton AntiVirusTechnology & Electronics96.79×
07AVG (software)Technology & Electronics89.37×
08TiVoTechnology & Electronics82.80×
09Key FoodShopping57.91×
10The RegisterNews57.31×
11Avast!Technology & Electronics42.81×
12TwilioTechnology & Electronics42.39×
13Fifth Third BankBusiness & Career39.08×
14Friendly'sFood & Beverages33.20×
15Antivirus softwareTechnology & Electronics31.28×
16Home2 Suites by HiltonTravel & Leisure30.55×
17HoneyBaked HamFood & Beverages28.16×
18DuckDuckGoInternet & Social Media15.80×
19Pilot Flying JCars & Mobility15.29×
20The UPS StoreShopping8.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bitdefender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bitdefender audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.72×
Need for SecurityCONSERVATISM2.41×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bitdefender audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
DIY MentalityTHRILL0.84×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bitdefender's target market in United States?

Bitdefender's target market in United States covers an estimated 721,061 people, concentrated in California and Texas.

02

What is the gender split and age of Bitdefender customers?

35.5% of the Bitdefender audience are female, 64.5% are male, with an average age of 39.6 years.

03

Which brands do Bitdefender fans like most?

Bitdefender fans show strongest brand affinity for Fifth Third Bank (39.08×), Peter Schiff (120.86×), and Key Food (57.91×) over the country average.

04

Where do Bitdefender fans live in United States?

Bitdefender fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bitdefender fans also like?

Beyond Bitdefender itself, the audience over-indexes on Peter Schiff (120.86×), Key Food (57.91×), AVG (software) (89.37×), and Norton AntiVirus (96.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Bitdefender audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bitdefender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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