Bitdefender Audience in United States

Bitdefender logo

Bitdefender has an estimated audience of 725,875 people in United States. 35.5% are female, 64.5% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Peter Schiff, Fifth Third Bank, Key Food, AVG (software), Norton AntiVirus.

The average Bitdefender fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peter Schiff, Fifth Third Bank, Key Food, with strongest over-indexing on Peter Schiff (120.86× the country average). Demographically, the Bitdefender audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Bitdefender fans

Demographic split for Bitdefender audience in United States
MetricValue
Female35.5%
Male64.5%
Average age39.6
Estimated audience size725,875

Audience persona

The typical Bitdefender fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Peter Schiff.

Top regions in United States

Top regions ranked by reach for Bitdefender in United States
RegionReachAffinity
California90,7801.14×
Texas68,8791.1×
Florida52,4301.07×
New York41,9681.03×
Illinois26,0951.08×
Pennsylvania23,7810.97×
Ohio22,3741×
Georgia22,2831×
Virginia21,7271.23×
North Carolina21,6100.99×
Washington19,4881.34×
Michigan18,6410.98×
New Jersey18,1550.98×
Arizona15,8271.07×
Massachusetts15,0661.05×
Colorado14,4071.26×
Tennessee13,2340.91×
Maryland12,9051.03×
Indiana12,2110.92×
Missouri12,0171.03×
Wisconsin11,5591.06×
Oregon10,6071.27×
Minnesota10,0050.96×
South Carolina9,1370.84×
Oklahoma8,0461×
Kentucky7,8900.87×
Alabama7,7220.76×
Nevada7,0271×
Utah6,8281.05×
Louisiana6,8040.73×
Connecticut6,7440.93×
Kansas5,7301×
Iowa5,3400.89×
Arkansas4,9240.82×
Idaho4,6851.29×
Mississippi3,9850.67×
Nebraska3,6521×
Hawaii3,5101.13×
New Mexico3,5080.96×
New Hampshire3,4431.2×
Maine3,0571.18×
West Virginia2,7500.81×
Montana2,1641.07×
Washington, District of Columbia2,1280.98×
Rhode Island2,0130.87×
Alaska1,5811.02×
Delaware1,5800.79×
South Dakota1,4090.84×
Vermont1,3571.06×
North Dakota1,3540.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bitdefender audience
BrandAffinityCategory
Peter Schiff120.86×Movies & TV
Fifth Third Bank39.08×Business & Career
Key Food57.91×Shopping
AVG (software)89.37×Technology & Electronics
Norton AntiVirus96.79×Technology & Electronics
ESET NOD32243.81×
Kaspersky Anti-Virus234.53×Technology & Electronics
The UPS Store8.3×Shopping
HoneyBaked Ham28.16×Food & Beverages
DuckDuckGo15.8×Internet & Social Media
The Register57.31×News
Pilot Flying J15.29×Cars & Mobility
TiVo82.8×Technology & Electronics
ESET113.33×Technology & Electronics
Avast!42.81×Technology & Electronics
Antivirus software31.28×Technology & Electronics
Friendly's33.2×Food & Beverages
Home2 Suites by Hilton30.55×Travel & Leisure
Miami Ad School175.73×Business & Career
Twilio42.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bitdefender audience
TraitClusterScore
Need for SecurityCONSERVATISM5.44
Early Adopter MentalityPOWER3.85
LGBTQ+ IdentityOPEN2.29
Career OrientationPOWER1.89
Family OrientationCONSERVATISM1.87
Convenience OrientationPREMIUM1.87

Worldwide distribution

Worldwide audience distribution share by country for Bitdefender
CountryShare
United States16.2%
Germany8.4%
France5.5%

See Bitdefender audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Bitdefender have in United States?

Bitdefender has an estimated audience of 725,875 people in United States, concentrated in California and Texas.

What is the gender split and age of Bitdefender fans?

35.5% of Bitdefender fans are female, 64.5% are male, with an average age of 39.6 years.

Which brands do Bitdefender fans like most?

Bitdefender fans show strongest brand affinity for Peter Schiff (120.86×), Fifth Third Bank (39.08×), and Key Food (57.91×) over the country average.

Where do Bitdefender fans live in United States?

Bitdefender fans in United States are most concentrated in California (reach 90,780), Texas (reach 68,879), and Florida (reach 52,430). These three regions account for the largest share of the active audience.

What other brands do Bitdefender fans also like?

Beyond Bitdefender itself, the audience over-indexes on Fifth Third Bank (39.08×), Key Food (57.91×), AVG (software) (89.37×), and Norton AntiVirus (96.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bitdefender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.