Rascasse Audience Intelligence

TiVo Target Market in United States

A data profile of the people who buy, follow and care about TiVo in United States — modelled from more than twelve digital signal sources. TiVo has an estimated audience of 396,703 people in United States.

#4323among Brand in United States#1094in Technology & Electronics

The average TiVo fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Key Food, Avan Jogia, Bitdefender, with strongest over-indexing on Key Food (55.73× the country average).

Demographically, the TiVo audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TiVo fan in United States is more male, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Key Food.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TiVo profile in United States.

Audience size
397K
in United States
Gender
30.3%♀
69.7% male
Age
44.3
average years
Country rank
#41810
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TiVo

30.3% are female, 69.7% are male, average age 44.3.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for TiVo audience in United States
MetricValue
Female30.3%
Male69.7%
Average age44.3
Estimated audience size396,703
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the TiVo audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

61.9%

of the worldwide TiVo audience comes from United States.

Worldwide audience distribution share by country for TiVo
CountryShare
United States61.9%
Saudi Arabia6.4%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TiVo audience in United States is strongest.

Fig. 05

Top regions by affinity

TiVo customers by region in United States
#RegionReachAffinity×
01Minnesota~7K1.25×
02Massachusetts~9K1.21×
03Iowa~4K1.21×
04Washington~10K1.20×
05Oregon~5K1.18×
06Wisconsin~7K1.16×
07Maryland~8K1.15×
08New Hampshire~2K1.15×
09Connecticut~5K1.14×
10Pennsylvania~20K1.13×
11Illinois~10K1.11×
12Virginia~10K1.11×
13Colorado~7K1.11×
14Arizona~9K1.10×
15Missouri~7K1.07×
16South Dakota<1K1.05×
17California~50K1.04×
18New York~20K1.04×
19Kansas~3K1.04×
20West Virginia~2K1.04×
21Washington, District of Columbia~1K1.04×
22New Jersey~10K1.03×
23Michigan~10K1.02×
24North Dakota<1K1.02×
25Vermont<1K1.01×
26Ohio~10K1.00×
27Hawaii~2K0.99×
28Rhode Island~1K0.99×
29Oklahoma~4K0.97×
30Maine~1K0.97×
31Delaware~1K0.97×
32Idaho~2K0.96×
33North Carolina~10K0.95×
34Indiana~7K0.95×
35Louisiana~5K0.94×
36New Mexico~2K0.94×
37Montana~1K0.94×
38Nevada~4K0.92×
39Alaska<1K0.92×
40Florida~20K0.91×
41Tennessee~7K0.91×
42Kentucky~4K0.90×
43Utah~3K0.90×
44Nebraska~2K0.89×
45Arkansas~3K0.88×
46Texas~30K0.87×
47Georgia~10K0.85×
48Alabama~5K0.85×
49South Carolina~5K0.84×
50Mississippi~3K0.80×
Fig. 06

Affinity by region

Affinity by region — TiVo, United States
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TiVo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TiVo audience
#·InterestCategoryAffinity×
01BitdefenderTechnology & Electronics82.80×
02Abt ElectronicsShopping80.90×
03RackspaceTechnology & Electronics62.73×
04Fannie MaeBusiness & Career57.25×
05Key FoodShopping55.73×
06AsurionBusiness & Career51.56×
07Avan JogiaMovies & TV47.90×
08P. C. Richard & SonShopping47.04×
09Madison PettisMovies & TV42.64×
10Ross LynchMovies & TV41.39×
11Alan TuringPolitics & Society41.21×
12MacRumorsTechnology & Electronics29.99×
13Sixteen CandlesMovies & TV29.42×
14Dove CameronMovies & TV21.58×
15Claire'sFashion & Accessoires20.24×
16Dylan O'BrienMovies & TV14.42×
17KeyBankBusiness & Career13.86×
18FedEx OfficeBusiness & Career13.33×
19DuckDuckGoInternet & Social Media9.89×
20The UPS StoreShopping7.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TiVo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TiVo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.70×
Family OrientationCONSERVATISM1.91×
IndulgenceJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TiVo audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TiVo's target market in United States?

TiVo's target market in United States covers an estimated 396,703 people, concentrated in California and Texas.

02

What is the gender split and age of TiVo customers?

30.3% of the TiVo audience are female, 69.7% are male, with an average age of 44.3 years.

03

Which brands do TiVo fans like most?

TiVo fans show strongest brand affinity for Key Food (55.73×), Avan Jogia (47.9×), and Bitdefender (82.8×) over the country average.

04

Where do TiVo fans live in United States?

TiVo fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TiVo fans also like?

Beyond TiVo itself, the audience over-indexes on Avan Jogia (47.9×), Bitdefender (82.8×), Asurion (51.56×), and Abt Electronics (80.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See TiVo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TiVo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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