TiVo Audience in United States
TiVo has an estimated audience of 395,662 people in United States. 30.3% are female, 69.7% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Wikia, Powell's Books, Morphine (band), Jesse Plemons.
The average TiVo fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Wikia, Powell's Books, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the TiVo audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of TiVo fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 44.3 |
| Estimated audience size | 395,662 |
Audience persona
The typical TiVo fan in United States is more male, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,390 | 1.09× |
| Texas | 31,721 | 0.93× |
| Florida | 24,999 | 0.93× |
| New York | 24,582 | 1.11× |
| Illinois | 15,629 | 1.19× |
| Pennsylvania | 15,356 | 1.15× |
| Ohio | 12,619 | 1.04× |
| North Carolina | 11,426 | 0.96× |
| New Jersey | 11,128 | 1.11× |
| Michigan | 10,963 | 1.06× |
| Virginia | 10,667 | 1.11× |
| Georgia | 10,454 | 0.86× |
| Washington | 10,001 | 1.26× |
| Massachusetts | 9,763 | 1.25× |
| Arizona | 9,626 | 1.19× |
| Minnesota | 7,601 | 1.34× |
| Maryland | 7,294 | 1.07× |
| Missouri | 7,222 | 1.13× |
| Colorado | 7,216 | 1.16× |
| Tennessee | 7,145 | 0.9× |
| Wisconsin | 6,963 | 1.17× |
| Indiana | 6,912 | 0.96× |
| Oregon | 5,432 | 1.2× |
| South Carolina | 4,907 | 0.82× |
| Connecticut | 4,882 | 1.23× |
| Louisiana | 4,794 | 0.94× |
| Alabama | 4,624 | 0.84× |
| Kentucky | 4,513 | 0.91× |
| Iowa | 4,303 | 1.32× |
| Oklahoma | 4,120 | 0.94× |
| Nevada | 3,497 | 0.91× |
| Kansas | 3,455 | 1.11× |
| Utah | 3,189 | 0.9× |
| Arkansas | 2,611 | 0.8× |
| Mississippi | 2,257 | 0.69× |
| New Hampshire | 1,867 | 1.2× |
| New Mexico | 1,776 | 0.89× |
| Idaho | 1,733 | 0.87× |
| West Virginia | 1,703 | 0.92× |
| Nebraska | 1,633 | 0.82× |
| Hawaii | 1,538 | 0.9× |
| Maine | 1,290 | 0.91× |
| Rhode Island | 1,195 | 0.95× |
| Washington, District of Columbia | 1,159 | 0.97× |
| Delaware | 974 | 0.89× |
| South Dakota | 967 | 1.06× |
| Montana | 886 | 0.81× |
| North Dakota | 829 | 1.02× |
| Alaska | 682 | 0.81× |
| Vermont | 619 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Wikia | 8.76× | Internet & Social Media |
| Powell's Books | 35.15× | Shopping |
| Morphine (band) | 20× | Music & Radio |
| Jesse Plemons | 5.18× | Movies & TV |
| Ilya Kovalchuk | 50.96× | Sports |
| Hardik Pandya | 16.12× | Sports |
| Israel | 2.23× | Travel & Leisure |
| Alaska | 1.54× | Travel & Leisure |
| Kay Arthur | 20× | Literature |
| Jeremy Riddle | 23.12× | Music & Radio |
| Nebraska Cornhuskers | 4.87× | Sports |
| Nebraska Cornhuskers football | 1.95× | Sports |
| Atkins diet | 2.59× | Health |
| Hypatia | 7.79× | Politics & Society |
| Hoonigan | 4.28× | Cars & Mobility |
| Kraljevo | 52.92× | Travel & Leisure |
| Urban horticulture | 1.62× | Home & Garden |
| Hog Hunting | 1.51× | Sports |
| Cliff Keen | 18.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Pet Ownership | JOY | 1.52 |
| Risk Appetite | THRILL | 1.44 |
| Early Adopter Mentality | POWER | 1.4 |
| Need for Security | CONSERVATISM | 1.39 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.7% |
| Saudi Arabia | 6.5% |
| Germany | 5.0% |
See TiVo audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does TiVo have in United States?
TiVo has an estimated audience of 395,662 people in United States, concentrated in California and Texas.
What is the gender split and age of TiVo fans?
30.3% of TiVo fans are female, 69.7% are male, with an average age of 44.3 years.
Which brands do TiVo fans like most?
TiVo fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Wikia (8.76×), and Powell's Books (35.15×) over the country average.
Where do TiVo fans live in United States?
TiVo fans in United States are most concentrated in California (reach 47,390), Texas (reach 31,721), and Florida (reach 24,999). These three regions account for the largest share of the active audience.
What other brands do TiVo fans also like?
Beyond TiVo itself, the audience over-indexes on Wikia (8.76×), Powell's Books (35.15×), Morphine (band) (20×), and Jesse Plemons (5.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TiVo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.