TiVo Audience in United States

TiVo has an estimated audience of 395,662 people in United States. 30.3% are female, 69.7% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Avan Jogia, Netgear, Key Food, Bitdefender, Madison Pettis.

The average TiVo fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Avan Jogia, Netgear, Key Food, with strongest over-indexing on Avan Jogia (63.33× the country average). Demographically, the TiVo audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of TiVo fans

Demographic split for TiVo audience in United States
MetricValue
Female30.3%
Male69.7%
Average age44.3
Estimated audience size395,662

Audience persona

The typical TiVo fan in United States is more male, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Avan Jogia.

Top regions in United States

Top regions ranked by reach for TiVo in United States
RegionReachAffinity
California47,3901.09×
Texas31,7210.93×
Florida24,9990.93×
New York24,5821.11×
Illinois15,6291.19×
Pennsylvania15,3561.15×
Ohio12,6191.04×
North Carolina11,4260.96×
New Jersey11,1281.11×
Michigan10,9631.06×
Virginia10,6671.11×
Georgia10,4540.86×
Washington10,0011.26×
Massachusetts9,7631.25×
Arizona9,6261.19×
Minnesota7,6011.34×
Maryland7,2941.07×
Missouri7,2221.13×
Colorado7,2161.16×
Tennessee7,1450.9×
Wisconsin6,9631.17×
Indiana6,9120.96×
Oregon5,4321.2×
South Carolina4,9070.82×
Connecticut4,8821.23×
Louisiana4,7940.94×
Alabama4,6240.84×
Kentucky4,5130.91×
Iowa4,3031.32×
Oklahoma4,1200.94×
Nevada3,4970.91×
Kansas3,4551.11×
Utah3,1890.9×
Arkansas2,6110.8×
Mississippi2,2570.69×
New Hampshire1,8671.2×
New Mexico1,7760.89×
Idaho1,7330.87×
West Virginia1,7030.92×
Nebraska1,6330.82×
Hawaii1,5380.9×
Maine1,2900.91×
Rhode Island1,1950.95×
Washington, District of Columbia1,1590.97×
Delaware9740.89×
South Dakota9671.06×
Montana8860.81×
North Dakota8291.02×
Alaska6820.81×
Vermont6190.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TiVo audience
BrandAffinityCategory
Avan Jogia63.33×Movies & TV
Netgear88.25×Technology & Electronics
Key Food50.84×Shopping
Bitdefender92.26×Technology & Electronics
Madison Pettis58.52×Movies & TV
Ross Lynch50.96×Movies & TV
Dove Cameron25.93×Movies & TV
Dremel48.6×Home & Garden
Alan Turing47.3×Politics & Society
The UPS Store6.75×Shopping
P. C. Richard & Son52.92×Shopping
Dylan O'Brien17.6×Movies & TV
Asurion32.17×Business & Career
Microsoft Store33.36×Technology & Electronics
Zoey 10138.19×Movies & TV
MacRumors28.06×Technology & Electronics
Sabrina Carpenter7.43×Music & Radio
Forgetting Sarah Marshall34.57×Movies & TV
A Cinderella Story26.98×Movies & TV
Abt Electronics45.94×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TiVo audience
TraitClusterScore
IndulgenceJOY1.55
Pet OwnershipJOY1.52
Risk AppetiteTHRILL1.44
Early Adopter MentalityPOWER1.4
Need for SecurityCONSERVATISM1.39
Convenience OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for TiVo
CountryShare
United States62.7%
Saudi Arabia6.5%
Germany5.0%

See TiVo audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does TiVo have in United States?

TiVo has an estimated audience of 395,662 people in United States, concentrated in California and Texas.

What is the gender split and age of TiVo fans?

30.3% of TiVo fans are female, 69.7% are male, with an average age of 44.3 years.

Which brands do TiVo fans like most?

TiVo fans show strongest brand affinity for Avan Jogia (63.33×), Netgear (88.25×), and Key Food (50.84×) over the country average.

Where do TiVo fans live in United States?

TiVo fans in United States are most concentrated in California (reach 47,390), Texas (reach 31,721), and Florida (reach 24,999). These three regions account for the largest share of the active audience.

What other brands do TiVo fans also like?

Beyond TiVo itself, the audience over-indexes on Netgear (88.25×), Key Food (50.84×), Bitdefender (92.26×), and Madison Pettis (58.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TiVo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.