MacRumors Audience in United States

MacRumors logo

MacRumors has an estimated audience of 1,859,403 people in United States. 35.0% are female, 65.0% are male, average age 41.5. Top regions: California, New York, Texas. Top brand affinities: Federal Direct Student Loan Program, Key Food, The Register, The UPS Store, DuckDuckGo.

The average MacRumors fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Federal Direct Student Loan Program, Key Food, The Register, with strongest over-indexing on Federal Direct Student Loan Program (386.03× the country average). Demographically, the MacRumors audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of MacRumors fans

Demographic split for MacRumors audience in United States
MetricValue
Female35.0%
Male65.0%
Average age41.5
Estimated audience size1,859,403

Audience persona

The typical MacRumors fan in United States is more male, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Federal Direct Student Loan Program.

Top regions in United States

Top regions ranked by reach for MacRumors in United States
RegionReachAffinity
California474,2352.32×
New York209,7892.02×
Texas154,7670.97×
Florida142,1321.13×
Illinois86,5341.4×
Washington73,0781.96×
New Jersey65,1081.38×
Pennsylvania61,5600.98×
Virginia61,4281.36×
Massachusetts55,2941.51×
Ohio53,3290.93×
Georgia53,1120.93×
North Carolina51,8460.93×
Michigan47,1900.97×
Colorado38,8181.32×
Arizona35,5170.94×
Maryland34,3991.08×
Tennessee31,3330.84×
Oregon30,7871.44×
Minnesota27,7091.04×
Wisconsin27,6600.99×
Missouri23,7950.79×
Indiana23,7290.7×
Connecticut20,9461.12×
Utah19,0771.15×
Nevada17,2390.96×
South Carolina17,1680.61×
Alabama16,7230.64×
Kentucky15,8420.68×
Hawaii13,6501.71×
Oklahoma13,5350.66×
Louisiana13,1910.55×
Washington, District of Columbia10,7901.93×
Iowa10,7400.7×
Kansas10,0890.69×
New Hampshire8,3801.14×
Idaho8,3320.89×
Arkansas7,9420.52×
New Mexico7,3530.79×
Nebraska7,1040.76×
Mississippi6,5910.43×
Maine5,7740.87×
Rhode Island4,8170.81×
West Virginia4,7690.55×
Delaware3,9190.76×
Montana3,7870.73×
Vermont3,4991.07×
Alaska3,3770.85×
South Dakota2,0220.47×
North Dakota1,8030.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MacRumors audience
BrandAffinityCategory
Federal Direct Student Loan Program386.03×
Key Food34.74×Shopping
The Register52.5×News
The UPS Store6.56×Shopping
DuckDuckGo12.33×Internet & Social Media
UNiDAYS55.81×Business & Career
LibreOffice50.77×Technology & Electronics
Fifth Third Bank13.58×Business & Career
Peter Schiff40.35×Movies & TV
HoneyBaked Ham17.4×Food & Beverages
A Million Ways to Die in the West43.2×Movies & TV
Home2 Suites by Hilton18.56×Travel & Leisure
LG TV35.29×Technology & Electronics
Paperless Post19.31×Shopping
Twilio23.96×Technology & Electronics
Gemini4.7×Technology & Electronics
OpenAI6.23×Technology & Electronics
Oscar Isaac10.71×Movies & TV
Hackaday42.83×Internet & Social Media
Wi-Fi5.13×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MacRumors audience
TraitClusterScore
Early Adopter MentalityPOWER5.79
Luxury OrientationPREMIUM2.16
LGBTQ+ IdentityOPEN2.13
Need for SecurityCONSERVATISM1.57
Family OrientationCONSERVATISM1.53
Convenience OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for MacRumors
CountryShare
United States30.5%
Japan8.7%
China6.3%

See MacRumors audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does MacRumors have in United States?

MacRumors has an estimated audience of 1,859,403 people in United States, concentrated in California and New York.

What is the gender split and age of MacRumors fans?

35.0% of MacRumors fans are female, 65.0% are male, with an average age of 41.5 years.

Which brands do MacRumors fans like most?

MacRumors fans show strongest brand affinity for Federal Direct Student Loan Program (386.03×), Key Food (34.74×), and The Register (52.5×) over the country average.

Where do MacRumors fans live in United States?

MacRumors fans in United States are most concentrated in California (reach 474,235), New York (reach 209,789), and Texas (reach 154,767). These three regions account for the largest share of the active audience.

What other brands do MacRumors fans also like?

Beyond MacRumors itself, the audience over-indexes on Key Food (34.74×), The Register (52.5×), The UPS Store (6.56×), and DuckDuckGo (12.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MacRumors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.