Rascasse Audience Intelligence

MacRumors Audience in United States

A data profile of the people who buy, follow and care about MacRumors in United States — modelled from more than twelve digital signal sources. MacRumors has an estimated audience of 1,910,305 people in United States.

#459among Website / Newspaper / Magazine in United States#526in Technology & Electronics

The average MacRumors fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Federal Direct Student Loan Program, Key Food, The Register, with strongest over-indexing on Federal Direct Student Loan Program (386.03× the country average).

Demographically, the MacRumors audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MacRumors fan in United States is more male, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Federal Direct Student Loan Program.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MacRumors profile in United States.

Audience size
1.9M
in United States
Gender
35.0%♀
65.0% male
Age
41.5
average years
Country rank
#14758
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MacRumors

35.0% are female, 65.0% are male, average age 41.5.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for MacRumors audience in United States
MetricValue
Female35.0%
Male65.0%
Average age41.5
Estimated audience size1,910,305
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the MacRumors audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4921%
50+26%
Fig. 04

Worldwide distribution

30.9%

of the worldwide MacRumors audience comes from United States.

Worldwide audience distribution share by country for MacRumors
CountryShare
United States30.9%
Japan8.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MacRumors audience in United States is strongest.

Fig. 05

Top regions by affinity

MacRumors fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.20×
02Washington, District of Columbia~10K1.93×
03New York~200K1.92×
04Washington~70K1.91×
05Hawaii~10K1.63×
06Massachusetts~50K1.42×
07Oregon~30K1.38×
08New Jersey~60K1.37×
09Virginia~60K1.34×
10Illinois~80K1.33×
11Colorado~40K1.24×
12Connecticut~20K1.23×
13New Hampshire~9K1.16×
14Utah~20K1.15×
15Maryland~40K1.13×
16Florida~100K1.07×
17Vermont~3K1.05×
18Wisconsin~30K1.00×
19Minnesota~30K0.99×
20Alaska~4K0.99×
21Nevada~20K0.98×
22Ohio~50K0.96×
23Pennsylvania~60K0.95×
24Michigan~50K0.94×
25Texas~100K0.92×
26Georgia~50K0.91×
27Maine~6K0.91×
28Arizona~30K0.90×
29Idaho~8K0.90×
30North Carolina~50K0.89×
31New Mexico~8K0.86×
32Tennessee~30K0.84×
33Rhode Island~5K0.84×
34Nebraska~8K0.80×
35Delaware~4K0.78×
36Missouri~20K0.76×
37Montana~4K0.76×
38Kentucky~20K0.74×
39Iowa~10K0.74×
40Kansas~10K0.72×
41Indiana~20K0.70×
42West Virginia~6K0.68×
43Alabama~20K0.67×
44South Dakota~3K0.67×
45North Dakota~3K0.67×
46South Carolina~20K0.65×
47Oklahoma~10K0.65×
48Arkansas~10K0.62×
49Louisiana~10K0.60×
50Mississippi~9K0.58×
Fig. 06

Affinity by region

Affinity by region — MacRumors, United States
0.58×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MacRumors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MacRumors audience
#·InterestCategoryAffinity×
01Federal Direct Student Loan ProgramNGO / Political Party386.03×
02UNiDAYSBusiness & Career55.81×
03The RegisterNews52.50×
04LibreOfficeTechnology & Electronics50.77×
05A Million Ways to Die in the WestMovies & TV43.20×
06HackadayInternet & Social Media42.83×
07Peter SchiffMovies & TV40.35×
08LG TVTechnology & Electronics35.29×
09Key FoodShopping34.74×
10TwilioTechnology & Electronics23.96×
11Paperless PostShopping19.31×
12Home2 Suites by HiltonTravel & Leisure18.56×
13HoneyBaked HamFood & Beverages17.40×
14Fifth Third BankBusiness & Career13.58×
15DuckDuckGoInternet & Social Media12.33×
16Oscar IsaacMovies & TV10.71×
17The UPS StoreShopping6.56×
18OpenAITechnology & Electronics6.23×
19Wi-FiTechnology & Electronics5.13×
20GeminiTechnology & Electronics4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MacRumors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MacRumors audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.36×
Quality AwarenessPREMIUM2.19×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MacRumors audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
MindfulnessBALANCE1.03×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MacRumors have in United States?

MacRumors has an estimated audience of 1,910,305 people in United States, concentrated in California and New York.

02

What is the gender split and age of MacRumors fans?

35.0% of MacRumors fans are female, 65.0% are male, with an average age of 41.5 years.

03

Which brands do MacRumors fans like most?

MacRumors fans show strongest brand affinity for Federal Direct Student Loan Program (386.03×), Key Food (34.74×), and The Register (52.5×) over the country average.

04

Where do MacRumors fans live in United States?

MacRumors fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MacRumors fans also like?

Beyond MacRumors itself, the audience over-indexes on Key Food (34.74×), The Register (52.5×), The UPS Store (6.56×), and UNiDAYS (55.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See MacRumors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MacRumors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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