Rascasse Audience Intelligence

UNiDAYS Target Market in United States

A data profile of the people who buy, follow and care about UNiDAYS in United States — modelled from more than twelve digital signal sources. UNiDAYS has an estimated audience of 628,966 people in United States.

#7among Career website in United States#3290among Brand in United States#1995in Business & Career

The average UNiDAYS fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include UCAS, Cordless telephone, Electronic (band), with strongest over-indexing on UCAS (346.42× the country average).

Demographically, the UNiDAYS audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UNiDAYS fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for UCAS.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNiDAYS profile in United States.

Audience size
629K
in United States
Gender
60.4%♀
39.6% male
Age
31.0
average years
Country rank
#31915
Brand in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UNiDAYS

60.4% are female, 39.6% are male, average age 31.0.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for UNiDAYS audience in United States
MetricValue
Female60.4%
Male39.6%
Average age31.0
Estimated audience size628,966
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the UNiDAYS audience in United States
Age bracketShare%
16-1951%
20-2914%
30-3910%
40-4914%
50+11%
Fig. 04

Worldwide distribution

12.4%

of the worldwide UNiDAYS audience comes from United States.

Worldwide audience distribution share by country for UNiDAYS
CountryShare
United Kingdom19.0%
India13.7%
Germany12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNiDAYS audience in United States is strongest.

Fig. 05

Top regions by affinity

UNiDAYS customers by region in United States
#RegionReachAffinity×
01New York~60K1.84×
02Massachusetts~20K1.77×
03New Jersey~30K1.73×
04California~100K1.60×
05Washington, District of Columbia~3K1.56×
06Connecticut~8K1.43×
07Maryland~10K1.38×
08Rhode Island~2K1.33×
09Delaware~2K1.26×
10Illinois~20K1.25×
11Virginia~20K1.22×
12Pennsylvania~20K1.20×
13Georgia~20K1.15×
14Texas~60K1.14×
15North Carolina~20K1.12×
16Michigan~20K1.08×
17Florida~40K1.05×
18Washington~10K1.05×
19New Hampshire~2K1.03×
20Indiana~10K1.00×
21Utah~5K0.99×
22Arizona~10K0.95×
23Oregon~6K0.95×
24Ohio~20K0.92×
25Nevada~5K0.91×
26West Virginia~2K0.89×
27Hawaii~2K0.89×
28Wisconsin~8K0.88×
29Minnesota~7K0.88×
30Kentucky~6K0.88×
31Vermont<1K0.87×
32Iowa~4K0.86×
33Maine~2K0.85×
34Tennessee~10K0.84×
35Nebraska~2K0.84×
36Kansas~4K0.83×
37New Mexico~2K0.83×
38South Carolina~7K0.81×
39Oklahoma~5K0.79×
40North Dakota<1K0.79×
41Colorado~7K0.77×
42Idaho~2K0.77×
43South Dakota~1K0.77×
44Alabama~6K0.76×
45Louisiana~6K0.76×
46Missouri~7K0.75×
47Arkansas~4K0.74×
48Mississippi~3K0.73×
49Alaska<1K0.73×
50Montana~1K0.64×
Fig. 06

Affinity by region

Affinity by region — UNiDAYS, United States
0.64×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNiDAYS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNiDAYS audience
#·InterestCategoryAffinity×
01Mollie KingMusic & Radio469.09×
02Cordless telephoneTechnology & Electronics426.54×
03UCASBusiness & Career346.42×
04IsadoraBeauty & Wellness310.83×
05ArtemideHome & Garden256.44×
06SweetieFood & Beverages202.23×
07TuttoSposiSports186.72×
08RashidPerson179.87×
09Samsung SSDTopic123.68×
10Digi-KeyTechnology & Electronics89.92×
11Nora en PureMusic & Radio88.15×
12Electronic (band)Music & Radio83.21×
13Goodgame Big FarmGames80.83×
14farm townGames78.39×
15Boiler RoomMusic & Radio42.94×
16Design & InteriorHome & Garden20.00×
17Interior designsHome & Garden20.00×
18Uninterruptible power supplyHome & Garden20.00×
19Punjab, PakistanTravel & Leisure18.00×
20Luxury real estateBusiness & Career10.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNiDAYS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNiDAYS audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.40×
Career OrientationPOWER2.36×
Healthy LifestyleBALANCE2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNiDAYS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
MindfulnessBALANCE0.94×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UNiDAYS's target market in United States?

UNiDAYS's target market in United States covers an estimated 628,966 people, concentrated in California and New York.

02

What is the gender split and age of UNiDAYS customers?

60.4% of the UNiDAYS audience are female, 39.6% are male, with an average age of 31.0 years.

03

Which brands do UNiDAYS fans like most?

UNiDAYS fans show strongest brand affinity for UCAS (346.42×), Cordless telephone (426.54×), and Electronic (band) (83.21×) over the country average.

04

Where do UNiDAYS fans live in United States?

UNiDAYS fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do UNiDAYS fans also like?

Beyond UNiDAYS itself, the audience over-indexes on Cordless telephone (426.54×), Electronic (band) (83.21×), Isadora (310.83×), and Digi-Key (89.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See UNiDAYS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UNiDAYS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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