Design & Interior Audience in United States
Design & Interior has an estimated audience of 5,145,126 people in United States. 70.3% are female, 29.7% are male, average age 37.2. Top brand affinities: Natural rubber, Home equity, Bank account, Product design, JDSU.
Top brand affinities include Natural rubber, Home equity, Bank account, with strongest over-indexing on Natural rubber (3.83× the country average). Demographically, the Design & Interior audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Design & Interior fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 37.2 |
| Estimated audience size | 5,145,126 |
Audience persona
The typical Design & Interior fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.83× | Cars & Mobility |
| Home equity | 2.76× | Home & Garden |
| Bank account | 3.08× | Business & Career |
| Product design | 2.01× | Business & Career |
| JDSU | 2.72× | Business & Career |
| Staycation | 2.62× | Home & Garden |
| UK garage | 3.68× | Music & Radio |
| Mothercare | 2.07× | Kids & Family |
| Voltron: Legendary Defender | 10.19× | Movies & TV |
| Fairy godmother | 4.61× | Literature |
| Iowa Lottery | 6.38× | Games |
| Jesse Plemons | 1.9× | Movies & TV |
| Jaws | 2.99× | Movies & TV |
| South Asian cuisine | 4.65× | Food & Beverages |
| Girolando cattle | 13.32× | Pets & Animals |
| Oliver Platt | 4.1× | Movies & TV |
| Cachorro | 2.63× | Pets & Animals |
| Nebraska Cornhuskers football | 1.72× | Sports |
| Home staging | 2.48× | Home & Garden |
| Soldering iron | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.66 |
| Design Affinity | PREMIUM | 5.13 |
| Luxury Orientation | PREMIUM | 2.65 |
| Sustainability | BALANCE | 2 |
| DIY Mentality | THRILL | 2 |
| Indulgence | JOY | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 11.1% |
| Germany | 8.9% |
See Design & Interior audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Design & Interior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.