Rascasse Audience Intelligence

Design & Interior Audience in United States

A data profile of the people who buy, follow and care about Design & Interior in United States — modelled from more than twelve digital signal sources. Design & Interior has an estimated audience of 5,145,126 people in United States.

#3712among Topic in United States#444in Home & Garden

The average Design & Interior fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Residential area, Property finder, with strongest over-indexing on Modern architecture (9.56× the country average).

Demographically, the Design & Interior audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Design & Interior fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Design & Interior profile in United States.

Audience size
5.1M
in United States
Gender
70.3%♀
29.7% male
Age
37.2
average years
Country rank
#6508
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Design & Interior fans

70.3% are female, 29.7% are male, average age 37.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Design & Interior audience in United States
MetricValue
Female70.3%
Male29.7%
Average age37.2
Estimated audience size5,145,126
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Design & Interior audience in United States
Age bracketShare%
16-1918%
20-2926%
30-3924%
40-4921%
50+11%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Design & Interior audience comes from United States.

Worldwide audience distribution share by country for Design & Interior
CountryShare
United States15.5%
China11.1%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Design & Interior audience in United States is strongest.

Fig. 05

Top regions by affinity

Design & Interior fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.60×
02Connecticut~70K1.39×
03North Carolina~200K1.35×
04Oregon~80K1.35×
05Wyoming~10K1.28×
06Florida~400K1.22×
07Iowa~50K1.21×
08Texas~500K1.19×
09Kansas~50K1.15×
10Nebraska~30K1.14×
11Georgia~200K1.13×
12Arizona~100K1.13×
13California~600K1.09×
14Washington~100K1.09×
15Minnesota~80K1.09×
16Colorado~90K1.08×
17Idaho~30K1.07×
18South Dakota~10K1.04×
19Indiana~90K1.00×
20Missouri~80K1.00×
21South Carolina~80K1.00×
22Wisconsin~80K1.00×
23Alabama~70K1.00×
24Mississippi~40K1.00×
25Virginia~100K0.98×
26Arkansas~40K0.98×
27New York~300K0.96×
28Maryland~80K0.96×
29Montana~10K0.96×
30Alaska~10K0.95×
31North Dakota~10K0.95×
32Pennsylvania~200K0.94×
33New Jersey~100K0.94×
34Illinois~200K0.93×
35Tennessee~100K0.93×
36Oklahoma~50K0.92×
37Louisiana~60K0.91×
38Hawaii~20K0.91×
39Ohio~100K0.90×
40Michigan~100K0.89×
41Washington, District of Columbia~10K0.87×
42Massachusetts~90K0.85×
43Kentucky~50K0.83×
44Rhode Island~10K0.82×
45New Hampshire~20K0.80×
46Delaware~10K0.80×
47Maine~10K0.77×
48Nevada~40K0.76×
49New Mexico~20K0.76×
50West Virginia~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Design & Interior, United States
0.73×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Design & Interior audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Design & Interior audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping22.37×
02UNiDAYSBusiness & Career20.00×
03FlosHome & Garden20.00×
04Frank Lloyd WrightHome & Garden14.01×
05Snow blowerHome & Garden13.49×
06Danish designHome & Garden9.80×
07Modern architectureArts & Culture9.56×
08Residential areaHome & Garden8.85×
09HandymanHome & Garden7.70×
10Google EarthInternet & Social Media7.68×
11Property finderHome & Garden5.78×
12Modern furnitureHome & Garden5.56×
13ApartmentBusiness & Career3.30×
14Decorative artsArts & Culture3.19×
15Luxury real estateBusiness & Career3.19×
16IKEAHome & Garden2.56×
17Trader Joe'sShopping2.34×
18RenovationHome & Garden2.16×
19Do it yourself (DIY)Home & Garden1.64×
20Luxury goodsFashion & Accessoires1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Design & Interior audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Design & Interior audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.61×
Design AffinityPREMIUM4.42×
IndulgenceJOY2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Design & Interior audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
PatriotismCONSERVATISM0.85×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Design & Interior have in United States?

Design & Interior has an estimated audience of 5,145,126 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Design & Interior fans?

70.3% of Design & Interior fans are female, 29.7% are male, with an average age of 37.2 years.

03

Which brands do Design & Interior fans like most?

Design & Interior fans show strongest brand affinity for Modern architecture (9.56×), Residential area (8.85×), and Property finder (5.78×) over the country average.

04

Where do Design & Interior fans live in United States?

Design & Interior fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Design & Interior fans also like?

Beyond Design & Interior itself, the audience over-indexes on Residential area (8.85×), Property finder (5.78×), Apartment (3.3×), and Google Earth (7.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Design & Interior audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Design & Interior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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