Design & Interior Audience in United States
Design & Interior has an estimated audience of 5,145,126 people in United States. 70.3% are female, 29.7% are male, average age 37.2. Top brand affinities: PSV Eindhoven, Modern architecture, Property finder, Capital One, Deutsche Eishockey Liga.
Top brand affinities include PSV Eindhoven, Modern architecture, Property finder, with strongest over-indexing on PSV Eindhoven (132.86× the country average). Demographically, the Design & Interior audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Design & Interior fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 37.2 |
| Estimated audience size | 5,145,126 |
Audience persona
The typical Design & Interior fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 132.86× | Sports |
| Modern architecture | 6.81× | Arts & Culture |
| Property finder | 5.03× | Home & Garden |
| Capital One | 3.09× | Business & Career |
| Deutsche Eishockey Liga | 28.75× | Sports |
| Autism Awareness | 6.9× | Health |
| Danish design | 10.99× | Home & Garden |
| Google Maps | 2.85× | Internet & Social Media |
| Back to the Future | 10.19× | Movies & TV |
| Do it yourself (DIY) | 2.32× | Home & Garden |
| Luxury real estate | 4.28× | Business & Career |
| FC Bayern Munich | 4.47× | Sports |
| Diabetes mellitus awareness | 4.34× | Health |
| Feyenoord | 26.85× | Sports |
| Renovation | 2.7× | Home & Garden |
| Google News | 3.55× | News |
| Indeed.com | 2.47× | Business & Career |
| Residential area | 4.86× | Home & Garden |
| Singer-songwriter | 2.29× | Music & Radio |
| Google Earth | 5.56× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.66 |
| Design Affinity | PREMIUM | 5.13 |
| Luxury Orientation | PREMIUM | 2.65 |
| Sustainability | BALANCE | 2 |
| DIY Mentality | THRILL | 2 |
| Indulgence | JOY | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 11.1% |
| Germany | 8.9% |
See Design & Interior audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Design & Interior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.