Rascasse Audience Intelligence

Frank Lloyd Wright Audience in United States

A data profile of the people who buy, follow and care about Frank Lloyd Wright in United States — modelled from more than twelve digital signal sources. Frank Lloyd Wright has an estimated audience of 1,759,950 people in United States.

#2among Architect / designer in United States#3004among Person in United States#859in Home & Garden

The average Frank Lloyd Wright fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Auto Club Speedway, Edie Sedgwick, Architecture (magazine), with strongest over-indexing on Auto Club Speedway (193.66× the country average).

Demographically, the Frank Lloyd Wright audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frank Lloyd Wright fan in United States is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Auto Club Speedway.

Category: Home & Garden · Type: Person · Subtype: Architect / designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank Lloyd Wright profile in United States.

Audience size
1.8M
in United States
Gender
61.5%♀
38.5% male
Age
45.5
average years
Country rank
#15735
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frank Lloyd Wright fans

61.5% are female, 38.5% are male, average age 45.5.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Frank Lloyd Wright audience in United States
MetricValue
Female61.5%
Male38.5%
Average age45.5
Estimated audience size1,759,950
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Frank Lloyd Wright audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3917%
40-4925%
50+36%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Frank Lloyd Wright audience comes from United States.

Worldwide audience distribution share by country for Frank Lloyd Wright
CountryShare
United States44.4%
Germany5.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank Lloyd Wright audience in United States is strongest.

Fig. 05

Top regions by affinity

Frank Lloyd Wright fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~80K2.83×
02Arizona~80K2.12×
03Illinois~100K1.97×
04Iowa~20K1.48×
05Minnesota~30K1.26×
06Washington, District of Columbia~7K1.23×
07Kansas~20K1.21×
08Michigan~60K1.19×
09Pennsylvania~70K1.18×
10Arkansas~20K1.17×
11Indiana~40K1.14×
12Oregon~20K1.13×
13Missouri~30K1.12×
14Ohio~60K1.10×
15Oklahoma~20K1.08×
16New Hampshire~8K1.08×
17New York~100K1.07×
18Montana~5K1.03×
19Vermont~3K1.02×
20Colorado~30K1.00×
21Nebraska~9K0.97×
22Utah~20K0.96×
23Virginia~40K0.93×
24Washington~30K0.93×
25Massachusetts~30K0.91×
26California~200K0.89×
27Maine~6K0.89×
28Tennessee~30K0.87×
29Idaho~8K0.87×
30Rhode Island~5K0.86×
31New Mexico~8K0.84×
32Kentucky~20K0.82×
33Mississippi~10K0.82×
34South Dakota~3K0.82×
35West Virginia~7K0.81×
36Maryland~20K0.80×
37North Dakota~3K0.80×
38Alabama~20K0.79×
39Connecticut~10K0.78×
40Florida~90K0.77×
41Alaska~3K0.77×
42North Carolina~40K0.76×
43Hawaii~6K0.76×
44Georgia~40K0.73×
45Texas~100K0.72×
46New Jersey~30K0.71×
47Delaware~3K0.68×
48South Carolina~20K0.66×
49Louisiana~20K0.66×
50Nevada~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Frank Lloyd Wright, United States
0.64×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank Lloyd Wright audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank Lloyd Wright audience
#·InterestCategoryAffinity×
01Auto Club SpeedwaySports193.66×
02Edie SedgwickFashion & Accessoires123.12×
03Le CorbusierArts & Culture87.04×
04Mark RothkoArts & Culture86.38×
05Zaha HadidArts & Culture80.15×
06Richard AvedonArts & Culture79.50×
07Edvard MunchArts & Culture69.86×
08Cindy ShermanArts & Culture61.77×
09Paul GauguinArts & Culture61.73×
10BellroyHome & Garden59.83×
11Brompton BicycleSports58.55×
12Architecture (magazine)Website / Newspaper / Magazine58.00×
13FlosHome & Garden53.79×
14Frank GehryArts & Culture52.40×
15RembrandtArts & Culture44.47×
16Georgia O'KeeffeArts & Culture33.37×
17RaphaelArts & Culture33.36×
18Debbie HarryMusic & Radio32.65×
19Luxury real estateBusiness & Career10.23×
20Yahoo! FinanceBusiness & Career6.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank Lloyd Wright audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank Lloyd Wright audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.33×
Risk AppetiteTHRILL2.28×
Luxury OrientationPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank Lloyd Wright audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Pet OwnershipJOY1.07×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frank Lloyd Wright have in United States?

Frank Lloyd Wright has an estimated audience of 1,759,950 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Frank Lloyd Wright fans?

61.5% of Frank Lloyd Wright fans are female, 38.5% are male, with an average age of 45.5 years.

03

Which brands do Frank Lloyd Wright fans like most?

Frank Lloyd Wright fans show strongest brand affinity for Auto Club Speedway (193.66×), Edie Sedgwick (123.12×), and Architecture (magazine) (58×) over the country average.

04

Where do Frank Lloyd Wright fans live in United States?

Frank Lloyd Wright fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Frank Lloyd Wright fans also like?

Beyond Frank Lloyd Wright itself, the audience over-indexes on Edie Sedgwick (123.12×), Architecture (magazine) (58×), Mark Rothko (86.38×), and Zaha Hadid (80.15×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Frank Lloyd Wright audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frank Lloyd Wright. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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