Rascasse Audience Intelligence

Bellroy Target Market in United States

Bellroy has an estimated audience of 565K people in United States.

#3923among brands in United States#1477in Home & Garden

The average Bellroy fan in United States is 36.6 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Bundesliga, Nicolas Kristof, Noahkai Banks, with strongest over-indexing on Bundesliga (31.19× the country average).

The typical Bellroy fan in United States is balanced, around 36.6 years old, with a notable affinity for Bundesliga.

Category: Home & Garden · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
565K
in United States
Gender
50.1%♀
49.9% male
Age
36.6
average years
Country rank
#35481
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bellroy

50.1% are female, 49.9% are male, average age 36.6.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Bellroy audience in United States
MetricValue
Female50.1%
Male49.9%
Average age36.6
Estimated audience size565K
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Bellroy audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4418%
45-5417%
55+15%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Bellroy audience comes from United States.

Worldwide audience distribution share by country for Bellroy
CountryShare
United States19.0%
Japan13.5%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bellroy customers by region in United States
#RegionReachAffinity×
01Hawaii~6K2.43×
02Washington, District of Columbia~2K2.10×
03California~100K1.97×
04Washington~20K1.87×
05New York~60K1.63×
06Massachusetts~20K1.52×
07Oregon~10K1.45×
08New Jersey~20K1.27×
09Colorado~10K1.26×
10Illinois~30K1.19×
11Virginia~20K1.16×
12Connecticut~7K1.15×
13Vermont~1K1.15×
14Maryland~10K1.10×
15Utah~6K1.08×
16Alaska~1K1.07×
17Minnesota~10K1.06×
18Nevada~6K1.06×
19Maine~2K1.03×
20New Hampshire~2K0.96×
21Pennsylvania~20K0.95×
22Texas~40K0.93×
23Montana~2K0.92×
24Rhode Island~2K0.92×
25Arizona~10K0.90×
26Idaho~3K0.88×
27Wisconsin~9K0.87×
28New Mexico~3K0.86×
29North Carolina~20K0.85×
30Georgia~20K0.84×
31Iowa~5K0.84×
32North Dakota~1K0.83×
33Michigan~10K0.82×
34Tennessee~10K0.82×
35Kansas~4K0.81×
36Delaware~1K0.80×
37Nebraska~3K0.79×
38Missouri~8K0.77×
39Florida~30K0.76×
40South Dakota~1K0.75×
41Ohio~10K0.74×
42Indiana~8K0.73×
43Kentucky~5K0.72×
44Oklahoma~5K0.71×
45Arkansas~4K0.71×
46South Carolina~6K0.70×
47Alabama~6K0.68×
48West Virginia~2K0.68×
49Louisiana~5K0.64×
50Mississippi~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Bellroy, United States
0.59×1.00×2.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bellroy audience vs. the country average
#·InterestCategoryAffinity×
01BundesligaSports31.19×
02Nicolas KristofSports31.19×
03Noahkai BanksSports31.19×
04BernardoSports31.19×
05Angelo StillerSports29.27×
06Jens CastropSports29.02×
07Malik TillmanSports27.37×
08Jarell QuansahSports27.37×
09Ibrahim MazaSports27.37×
10BeefmasterPets & Animals20.76×
11Jobe BellinghamSports19.16×
12Lumber LiquidatorsShopping18.35×
13Lennart KarlSports15.74×
14SofascoreSports15.73×
15Florian WirtzSports15.69×
16Society6Shopping13.23×
17Rifle Paper Co.Home & Garden11.81×
18Chapters and verses of the BiblePolitics & Society6.44×
19Lisa KudrowMovies & TV4.69×
20Public companyBusiness & Career1.84×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bellroy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bellroy audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
SpiritualityBALANCE0.40×
Design AffinityPREMIUM0.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bellroy audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.10×
Social Media UsageJOY0.14×
TraditionCONSERVATISM0.14×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bellroy over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bellroy-29015” · Methodology