Bellroy Audience in United States
Bellroy has an estimated audience of 455,988 people in United States. 50.1% are female, 49.9% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Bundesliga, Lumber Liquidators, Sofascore, Society6, Florian Wirtz.
The average Bellroy fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bundesliga, Lumber Liquidators, Sofascore, with strongest over-indexing on Bundesliga (31.19× the country average). Demographically, the Bellroy audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Bellroy fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 35.9 |
| Estimated audience size | 455,988 |
Audience persona
The typical Bellroy fan in United States is balanced, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Bundesliga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,551 | 2.1× |
| New York | 44,703 | 1.75× |
| Texas | 38,469 | 0.98× |
| Florida | 22,903 | 0.74× |
| Illinois | 19,402 | 1.28× |
| Washington | 17,981 | 1.97× |
| New Jersey | 15,297 | 1.32× |
| Pennsylvania | 14,712 | 0.96× |
| Massachusetts | 14,555 | 1.62× |
| Virginia | 13,100 | 1.18× |
| North Carolina | 12,221 | 0.89× |
| Georgia | 11,953 | 0.85× |
| Ohio | 10,725 | 0.76× |
| Michigan | 9,947 | 0.83× |
| Colorado | 9,654 | 1.34× |
| Maryland | 8,655 | 1.1× |
| Arizona | 8,311 | 0.89× |
| Oregon | 8,071 | 1.54× |
| Tennessee | 7,758 | 0.85× |
| Minnesota | 7,012 | 1.07× |
| Indiana | 5,973 | 0.72× |
| Missouri | 5,647 | 0.77× |
| Wisconsin | 5,598 | 0.82× |
| Hawaii | 4,899 | 2.5× |
| Connecticut | 4,828 | 1.06× |
| Nevada | 4,540 | 1.03× |
| Utah | 4,516 | 1.11× |
| South Carolina | 4,382 | 0.64× |
| Kentucky | 3,990 | 0.7× |
| Alabama | 3,763 | 0.59× |
| Louisiana | 3,393 | 0.58× |
| Iowa | 3,330 | 0.89× |
| Washington, District of Columbia | 3,224 | 2.35× |
| Oklahoma | 3,211 | 0.63× |
| Kansas | 2,717 | 0.76× |
| Arkansas | 2,362 | 0.63× |
| New Mexico | 1,877 | 0.82× |
| Idaho | 1,824 | 0.8× |
| Maine | 1,641 | 1× |
| Nebraska | 1,594 | 0.7× |
| New Hampshire | 1,574 | 0.88× |
| Mississippi | 1,489 | 0.4× |
| Rhode Island | 1,293 | 0.89× |
| Montana | 1,060 | 0.84× |
| West Virginia | 944 | 0.44× |
| Alaska | 909 | 0.93× |
| Vermont | 893 | 1.12× |
| Delaware | 868 | 0.69× |
| North Dakota | 569 | 0.61× |
| South Dakota | 537 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundesliga | 31.19× | Sports |
| Lumber Liquidators | 18.35× | Shopping |
| Sofascore | 15.73× | Sports |
| Society6 | 13.23× | Shopping |
| Florian Wirtz | 15.69× | Sports |
| Chapters and verses of the Bible | 6.44× | Politics & Society |
| Jobe Bellingham | 19.16× | Sports |
| Beefmaster | 20.76× | Pets & Animals |
| Public company | 1.84× | Business & Career |
| Nick Woltemade | 15.72× | Sports |
| Rifle Paper Co. | 11.81× | Home & Garden |
| Computer Geeks | 14.76× | Technology & Electronics |
| Lisa Kudrow | 4.69× | Movies & TV |
| Nicolas Jackson | 10.84× | Sports |
| Lennart Karl | 15.74× | Sports |
| Joshua Jackson | 3.7× | Movies & TV |
| Urban Armor Gear | 12.57× | Technology & Electronics |
| French hip hop | 1.6× | Music & Radio |
| Tom Bischof | 31.19× | Sports |
| Kiernan Shipka | 3.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 4.71 |
| Luxury Orientation | PREMIUM | 3.75 |
| LGBTQ+ Identity | OPEN | 2.88 |
| Design Affinity | PREMIUM | 2.32 |
| Early Adopter Mentality | POWER | 1.85 |
| Sustainability | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 14.6% |
| China | 8.2% |
See Bellroy audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Bellroy have in United States?
Bellroy has an estimated audience of 455,988 people in United States, concentrated in California and New York.
What is the gender split and age of Bellroy fans?
50.1% of Bellroy fans are female, 49.9% are male, with an average age of 35.9 years.
Which brands do Bellroy fans like most?
Bellroy fans show strongest brand affinity for Bundesliga (31.19×), Lumber Liquidators (18.35×), and Sofascore (15.73×) over the country average.
Where do Bellroy fans live in United States?
Bellroy fans in United States are most concentrated in California (reach 105,551), New York (reach 44,703), and Texas (reach 38,469). These three regions account for the largest share of the active audience.
What other brands do Bellroy fans also like?
Beyond Bellroy itself, the audience over-indexes on Lumber Liquidators (18.35×), Sofascore (15.73×), Society6 (13.23×), and Florian Wirtz (15.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bellroy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.