Mark Rothko Audience in United States

Mark Rothko has an estimated audience of 414,091 people in United States. 57.8% are female, 42.2% are male, average age 40.3. Top regions: California, New York, Texas.

The average Mark Rothko fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Mark Rothko audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Arts & Culture · Type: Person · Subtype: Painter

Demographics of Mark Rothko fans

Demographic split for Mark Rothko audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.3
Estimated audience size414,091

Top regions in United States

Top regions ranked by reach for Mark Rothko in United States
RegionReachAffinity
California62,9291.38×
New York45,7311.98×
Texas34,0280.96×
Florida24,1370.86×
Illinois14,5911.06×
Pennsylvania13,7990.99×
Georgia12,4470.98×
Massachusetts11,3681.39×
Washington10,8401.31×
Ohio10,8080.85×
Virginia10,5921.05×
New Jersey10,544
North Carolina10,2940.83×
Michigan9,2040.85×
Oregon8,9831.89×
Colorado7,8021.2×
Arizona7,5920.9×
Maryland7,2431.02×
Tennessee7,2210.87×
Indiana6,2850.83×
Missouri6,0140.9×
Minnesota5,7020.96×
Connecticut5,2841.27×
Wisconsin5,0760.81×
Utah4,7461.28×
South Carolina4,5780.73×
Louisiana4,2530.8×
Alabama4,0130.69×
Kentucky3,8520.74×
Washington, District of Columbia3,8133.06×
Nevada3,0620.76×
Oklahoma3,0460.66×
Kansas2,9980.92×
Arkansas2,8670.84×
Iowa2,5500.75×
New Mexico2,1381.03×
Mississippi1,9330.57×
Idaho1,8110.87×
Maine1,7421.17×
Nebraska1,6800.81×
Rhode Island1,6461.25×
New Hampshire1,5380.94×
Hawaii1,4200.8×
West Virginia1,3120.68×
Vermont1,0801.48×
Montana9880.86×
Delaware6650.58×
Alaska6610.75×
South Dakota5460.57×
North Dakota4860.57×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Rothko audience
TraitClusterScore
Design AffinityPREMIUM4.2
Luxury OrientationPREMIUM2.84
Urban LifestyleOPEN2.55
LGBTQ+ IdentityOPEN2.24
SustainabilityBALANCE1.87
MindfulnessBALANCE1.76

Worldwide distribution

Worldwide audience distribution share by country for Mark Rothko
CountryShare
United States20.7%
Italy8.6%
United Kingdom8.1%

See Mark Rothko audiences in other countries

More Painter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Rothko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.