Rascasse Audience Intelligence

Frank Lloyd Wright Audience in Germany

A data profile of the people who buy, follow and care about Frank Lloyd Wright in Germany — modelled from more than twelve digital signal sources. Frank Lloyd Wright has an estimated audience of 230,263 people in Germany.

#5among Architect / designer in Germany#4627among Person in Germany#976in Home & Garden

The average Frank Lloyd Wright fan in Germany is 46.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frank Gehry, Zaha Hadid, Oscar Niemeyer, with strongest over-indexing on Frank Gehry (321.34× the country average).

Demographically, the Frank Lloyd Wright audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frank Lloyd Wright fan in Germany is balanced, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Frank Gehry.

Category: Home & Garden · Type: Person · Subtype: Architect / designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank Lloyd Wright profile in Germany.

Audience size
230K
in Germany
Gender
54.1%♀
45.9% male
Age
46.7
average years
Country rank
#20771
Person in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frank Lloyd Wright fans

54.1% are female, 45.9% are male, average age 46.7.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Frank Lloyd Wright audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age46.7
Estimated audience size230,263
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Frank Lloyd Wright audience in Germany
Age bracketShare%
16-198%
20-299%
30-3914%
40-4937%
50+32%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Frank Lloyd Wright audience comes from Germany.

Worldwide audience distribution share by country for Frank Lloyd Wright
CountryShare
United States44.4%
Germany5.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank Lloyd Wright audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frank Lloyd Wright fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.87×
02Hamburg~8K1.52×
03Bayern~40K1.20×
04Hessen~20K1.13×
05Bremen~2K1.04×
06Baden-Württemberg~30K1.01×
07Schleswig-Holstein~8K0.94×
08Niedersachsen~20K0.93×
09Nordrhein-Westfalen~50K0.92×
10Brandenburg~6K0.89×
11Rheinland-Pfalz~10K0.88×
12Saarland~2K0.84×
13Sachsen~9K0.83×
14Thüringen~5K0.82×
15Mecklenburg-Vorpommern~3K0.75×
16Sachsen-Anhalt~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Frank Lloyd Wright, Germany
0.73×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank Lloyd Wright audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank Lloyd Wright audience
#·InterestCategoryAffinity×
01Frank GehryArts & Culture321.34×
02Hotel IndigoTravel & Leisure268.13×
03Eero SaarinenHome & Garden258.00×
04Oscar NiemeyerArts & Culture256.38×
05Ludwig Mies van der RoheArts & Culture202.39×
06Zaha HadidArts & Culture200.21×
07Tadao AndoHome & Garden195.51×
08Athens International AirportTravel & Leisure152.69×
09Herzog & de MeuronArts & Culture125.24×
10Le CorbusierArts & Culture105.96×
11Architectural DesignBusiness & Career79.51×
12Architecture (magazine)Website / Newspaper / Magazine73.03×
13Sydney Opera HouseArts & Culture70.56×
14Rear WindowCars & Mobility56.98×
15DETAIL (professional journal)Arts & Culture46.61×
16HolidayCheckTravel & Leisure20.00×
17ArchitectHome & Garden20.00×
18Bilingual educationBusiness & Career20.00×
19ModernismArts & Culture15.61×
20FRITZ!BoxTechnology & Electronics6.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank Lloyd Wright audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank Lloyd Wright audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.85×
MindfulnessBALANCE2.29×
Community OrientationOPEN2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank Lloyd Wright audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.15×
ExtroversionTHRILL1.18×
Social Media UsageJOY1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frank Lloyd Wright have in Germany?

Frank Lloyd Wright has an estimated audience of 230,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frank Lloyd Wright fans?

54.1% of Frank Lloyd Wright fans are female, 45.9% are male, with an average age of 46.7 years.

03

Which brands do Frank Lloyd Wright fans like most?

Frank Lloyd Wright fans show strongest brand affinity for Frank Gehry (321.34×), Zaha Hadid (200.21×), and Oscar Niemeyer (256.38×) over the country average.

04

Where do Frank Lloyd Wright fans live in Germany?

Frank Lloyd Wright fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Frank Lloyd Wright fans also like?

Beyond Frank Lloyd Wright itself, the audience over-indexes on Zaha Hadid (200.21×), Oscar Niemeyer (256.38×), Le Corbusier (105.96×), and Tadao Ando (195.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Architect / designer audiences in Germany

See Frank Lloyd Wright audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frank Lloyd Wright. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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