Frank Lloyd Wright Audience in Germany
Frank Lloyd Wright has an estimated audience of 231,673 people in Germany. 54.1% are female, 45.9% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frank Gehry, Zaha Hadid, Craigslist, Oscar Niemeyer, Le Corbusier.
The average Frank Lloyd Wright fan in Germany is 46.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frank Gehry, Zaha Hadid, Craigslist, with strongest over-indexing on Frank Gehry (321.34× the country average). Demographically, the Frank Lloyd Wright audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Person · Subtype: Architect / designer
Demographics of Frank Lloyd Wright fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 46.7 |
| Estimated audience size | 231,673 |
Audience persona
The typical Frank Lloyd Wright fan in Germany is balanced, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Frank Gehry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,310 | 0.93× |
| Bayern | 45,746 | 1.23× |
| Baden-Württemberg | 31,460 | 1× |
| Hessen | 21,279 | 1.21× |
| Berlin | 20,765 | 2× |
| Niedersachsen | 20,195 | 0.9× |
| Rheinland-Pfalz | 10,316 | 0.89× |
| Sachsen | 8,992 | 0.79× |
| Hamburg | 8,612 | 1.64× |
| Schleswig-Holstein | 7,011 | 0.84× |
| Brandenburg | 6,208 | 0.86× |
| Thüringen | 4,339 | 0.73× |
| Sachsen-Anhalt | 3,662 | 0.61× |
| Mecklenburg-Vorpommern | 2,784 | 0.63× |
| Bremen | 2,116 | 1.07× |
| Saarland | 1,882 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frank Gehry | 321.34× | Arts & Culture |
| Zaha Hadid | 200.21× | Arts & Culture |
| Craigslist | 94.55× | Shopping |
| Oscar Niemeyer | 256.38× | Arts & Culture |
| Le Corbusier | 105.96× | Arts & Culture |
| Tadao Ando | 195.51× | Home & Garden |
| HolidayCheck | 20× | Travel & Leisure |
| Ludwig Mies van der Rohe | 202.39× | Arts & Culture |
| Hotel Indigo | 268.13× | Travel & Leisure |
| Eero Saarinen | 258× | Home & Garden |
| Herzog & de Meuron | 125.24× | Arts & Culture |
| Architect | 20× | Home & Garden |
| Architectural Design | 79.51× | Business & Career |
| Athens International Airport | 152.69× | Travel & Leisure |
| Sydney Opera House | 70.56× | Arts & Culture |
| Architecture (magazine) | 73.03× | |
| Bilingual education | 20× | Business & Career |
| Rear Window | 56.98× | Cars & Mobility |
| MK | 20× | Music & Radio |
| DETAIL (professional journal) | 46.61× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.4 |
| Design Affinity | PREMIUM | 2.63 |
| DIY Mentality | THRILL | 2.32 |
| Creativity | OPEN | 2.02 |
| Sustainability | BALANCE | 1.87 |
| Early Adopter Mentality | POWER | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| United Kingdom | 5.8% |
| Germany | 5.8% |
See Frank Lloyd Wright audiences in other countries
More Architect / designer audiences in Germany
- Herman Miller (manufacturer) (349,072)
- Zaha Hadid (318,340)
- Frank Gehry (291,014)
- Le Corbusier (284,365)
- Antoni Gaudí (127,651)
Frequently asked questions
How many fans does Frank Lloyd Wright have in Germany?
Frank Lloyd Wright has an estimated audience of 231,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frank Lloyd Wright fans?
54.1% of Frank Lloyd Wright fans are female, 45.9% are male, with an average age of 46.7 years.
Which brands do Frank Lloyd Wright fans like most?
Frank Lloyd Wright fans show strongest brand affinity for Frank Gehry (321.34×), Zaha Hadid (200.21×), and Craigslist (94.55×) over the country average.
Where do Frank Lloyd Wright fans live in Germany?
Frank Lloyd Wright fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,310), Bayern (reach 45,746), and Baden-Württemberg (reach 31,460). These three regions account for the largest share of the active audience.
What other brands do Frank Lloyd Wright fans also like?
Beyond Frank Lloyd Wright itself, the audience over-indexes on Zaha Hadid (200.21×), Craigslist (94.55×), Oscar Niemeyer (256.38×), and Le Corbusier (105.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frank Lloyd Wright. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.