Modernism Audience in Germany
Modernism has an estimated audience of 1,628,341 people in Germany. 62.1% are female, 37.9% are male, average age 36.2. Top brand affinities: Coworking, Progressive rock, Natural rubber, Preacher (comics), Stradivarius.
Top brand affinities include Coworking, Progressive rock, Natural rubber, with strongest over-indexing on Coworking (8.81× the country average). Demographically, the Modernism audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Modernism fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.2 |
| Estimated audience size | 1,628,341 |
Audience persona
The typical Modernism fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Coworking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coworking | 8.81× | Business & Career |
| Progressive rock | 3.02× | Music & Radio |
| Natural rubber | 2.96× | Cars & Mobility |
| Preacher (comics) | 8.71× | Literature |
| Stradivarius | 1.82× | Shopping |
| Unique Gifts | 1.54× | Shopping |
| Wok | 5.68× | Food & Beverages |
| Škoda Kodiaq | 1.94× | Cars & Mobility |
| Christmas Gift | 1.52× | Kids & Family |
| Commercial mortgage | 1.52× | Business & Career |
| Clogging | 8.81× | Music & Radio |
| Join Me | 8.81× | Technology & Electronics |
| Hobby Lobby | 4.64× | Home & Garden |
| Euphonium | 6.53× | Music & Radio |
| Home Delivery | 1.66× | Food & Beverages |
| Hà Tĩnh | 7.57× | Travel & Leisure |
| Keeper (password manager) | 2.5× | Technology & Electronics |
| Hauptschule | 4.31× | Kids & Family |
| Cachorro | 1.87× | Pets & Animals |
| Journey to the West (2011 TV series) | 8.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.53 |
| Sustainability | BALANCE | 2.03 |
| DIY Mentality | THRILL | 1.81 |
| Urban Lifestyle | OPEN | 1.74 |
| Quality Awareness | PREMIUM | 1.7 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 7.8% |
| Italy | 6.0% |
See Modernism audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modernism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.