Modernism Audience in Germany
Modernism has an estimated audience of 1,628,341 people in Germany. 62.1% are female, 37.9% are male, average age 36.2. Top brand affinities: Alvar Aalto, Art exhibition, Frank Lloyd Wright, Tagesschau, Do it yourself (DIY).
Top brand affinities include Alvar Aalto, Art exhibition, Frank Lloyd Wright, with strongest over-indexing on Alvar Aalto (45.86× the country average). Demographically, the Modernism audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Modernism fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.2 |
| Estimated audience size | 1,628,341 |
Audience persona
The typical Modernism fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Alvar Aalto.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alvar Aalto | 45.86× | Home & Garden |
| Art exhibition | 5.56× | Arts & Culture |
| Frank Lloyd Wright | 27.14× | Home & Garden |
| Tagesschau | 2.49× | Movies & TV |
| Do it yourself (DIY) | 2.74× | Home & Garden |
| Ryanair | 2.96× | Travel & Leisure |
| IKEA | 2.43× | Home & Garden |
| Livemusic | 3.16× | Music & Radio |
| Mattress | 4.78× | Home & Garden |
| Modern architecture | 3.32× | Arts & Culture |
| Contemporary art | 3× | Arts & Culture |
| Felix Baumgartner | 4.12× | Sports |
| Modern furniture | 5× | Home & Garden |
| Pets | 1.62× | Pets & Animals |
| TikTok | 1.63× | Internet & Social Media |
| Etsy | 3.05× | Fashion & Accessoires |
| Family | 1.76× | Kids & Family |
| Art Nouveau | 12.56× | Arts & Culture |
| Fachhochschule | 6.16× | Business & Career |
| Casino | 4.51× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.53 |
| Sustainability | BALANCE | 2.03 |
| DIY Mentality | THRILL | 1.81 |
| Urban Lifestyle | OPEN | 1.74 |
| Quality Awareness | PREMIUM | 1.7 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 7.8% |
| Italy | 6.0% |
See Modernism audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modernism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.