Modernism Audience in United States

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Modernism has an estimated audience of 8,117,796 people in United States. 64.5% are female, 35.5% are male, average age 38.1. Top regions: California, Michigan, Texas. Top brand affinities: Goop, Steampunk, Fairy godmother, headspace, Governor of Michigan.

The average Modernism fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include Goop, Steampunk, Fairy godmother, with strongest over-indexing on Goop (9.5× the country average). Demographically, the Modernism audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Modernism fans

Demographic split for Modernism audience in United States
MetricValue
Female64.5%
Male35.5%
Average age38.1
Estimated audience size8,117,796

Audience persona

The typical Modernism fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Modernism in United States
RegionReachAffinity
California1,658,6921.86×
Michigan1,356,8916.39×
Texas664,8290.95×
New York542,1321.2×
Florida517,8660.94×
Georgia273,7421.09×
Illinois267,4940.99×
Pennsylvania237,7800.87×
North Carolina228,0980.93×
Virginia195,1230.99×
Ohio191,8770.77×
Massachusetts190,0391.19×
New Jersey173,9670.84×
Washington162,4021×
Tennessee157,6000.97×
Arizona138,5700.84×
Minnesota136,5331.17×
Indiana133,3990.9×
Maryland123,2980.88×
Alabama115,7121.02×
Colorado103,6990.81×
Oregon102,2521.1×
Missouri94,6360.72×
Wisconsin91,4650.75×
Louisiana88,3870.84×
South Carolina84,8950.7×
Connecticut79,1950.97×
Oklahoma76,6680.85×
Kentucky72,7260.71×
Mississippi68,0451.02×
Utah62,7080.86×
Kansas50,2640.79×
Nevada49,1540.63×
Arkansas48,6430.73×
Iowa43,4850.65×
Idaho35,2580.87×
New Mexico33,4630.82×
Rhode Island31,4251.22×
Washington, District of Columbia30,9311.27×
West Virginia29,4040.78×
New Hampshire26,3970.83×
Nebraska26,2030.64×
Hawaii25,1640.72×
Maine23,0310.79×
Montana19,0890.85×
Vermont17,1711.2×
North Dakota14,3090.86×
Alaska12,2630.71×
Delaware10,3190.46×
South Dakota9,0440.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modernism audience
BrandAffinityCategory
Goop9.5×Internet & Social Media
Steampunk7.9×Fashion & Accessoires
Fairy godmother11.77×Literature
headspace14.08×Health
Governor of Michigan10.51×Politics & Society
Bank account3.48×Business & Career
Dog breed1.63×Pets & Animals
Wok8.76×Food & Beverages
Google Home7.98×Technology & Electronics
Cherish (group)12.93×Music & Radio
Israel2.4×Travel & Leisure
Vocal harmony5.1×Music & Radio
Collectable1.78×Kids & Family
Hibachi8.57×Food & Beverages
Home equity2.15×Home & Garden
Grinch4×Movies & TV
Natural rubber2.05×Cars & Mobility
Grace Slick8.37×Music & Radio
Cryptic crossword13.25×Technology & Electronics
Guitarist (magazine)8.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modernism audience
TraitClusterScore
Design AffinityPREMIUM3.54
LGBTQ+ IdentityOPEN2.31
SustainabilityBALANCE2.08
Luxury OrientationPREMIUM2.08
DIY MentalityTHRILL1.77
Early Adopter MentalityPOWER1.71

Worldwide distribution

Worldwide audience distribution share by country for Modernism
CountryShare
United States20.1%
China7.8%
Italy6.0%

See Modernism audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Modernism have in United States?

Modernism has an estimated audience of 8,117,796 people in United States, concentrated in California and Michigan.

What is the gender split and age of Modernism fans?

64.5% of Modernism fans are female, 35.5% are male, with an average age of 38.1 years.

Which brands do Modernism fans like most?

Modernism fans show strongest brand affinity for Goop (9.5×), Steampunk (7.9×), and Fairy godmother (11.77×) over the country average.

Where do Modernism fans live in United States?

Modernism fans in United States are most concentrated in California (reach 1,658,692), Michigan (reach 1,356,891), and Texas (reach 664,829). These three regions account for the largest share of the active audience.

What other brands do Modernism fans also like?

Beyond Modernism itself, the audience over-indexes on Steampunk (7.9×), Fairy godmother (11.77×), headspace (14.08×), and Governor of Michigan (10.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modernism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.