Georgia O'Keeffe Audience in United States

Georgia O'Keeffe logo

Georgia O'Keeffe has an estimated audience of 1,939,519 people in United States. 64.1% are female, 35.9% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: Jackson Pollock, Edvard Munch, Edgar Degas, Frida Kahlo, Wassily Kandinsky.

The average Georgia O'Keeffe fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jackson Pollock, Edvard Munch, Edgar Degas, with strongest over-indexing on Jackson Pollock (113.92× the country average). Demographically, the Georgia O'Keeffe audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Artist

Demographics of Georgia O'Keeffe fans

Demographic split for Georgia O'Keeffe audience in United States
MetricValue
Female64.1%
Male35.9%
Average age46.3
Estimated audience size1,939,519

Audience persona

The typical Georgia O'Keeffe fan in United States is more female, around 46.3 years old, with strong Sustainability tendencies and a notable affinity for Jackson Pollock.

Top regions in United States

Top regions ranked by reach for Georgia O'Keeffe in United States
RegionReachAffinity
California219,6951.03×
Texas153,1350.92×
New York113,9971.05×
Florida85,6320.65×
Illinois62,9950.97×
Pennsylvania58,6880.9×
New Mexico55,9405.75×
Virginia50,7291.07×
Ohio49,7570.83×
North Carolina49,1020.84×
Georgia48,8930.82×
Washington43,7471.12×
Arizona43,0111.09×
Colorado39,7401.3×
Michigan39,6070.78×
Massachusetts38,2471×
New Jersey37,8930.77×
Wisconsin37,4221.28×
Indiana30,6580.87×
Tennessee29,3610.75×
Missouri27,0100.86×
Minnesota26,5460.96×
Maryland26,0120.78×
Oregon25,7701.16×
South Carolina20,7320.71×
Kentucky19,8630.82×
Alabama19,4260.72×
Oklahoma18,7810.87×
Utah18,6461.07×
Connecticut17,3450.89×
Louisiana17,1400.69×
Kansas14,2280.93×
Arkansas13,8180.86×
Iowa13,3910.84×
Nevada13,2290.71×
Mississippi10,5800.66×
Idaho9,3160.96×
Nebraska8,7220.9×
Maine7,6071.09×
Hawaii7,2450.87×
New Hampshire7,2060.94×
Washington, District of Columbia6,8971.18×
West Virginia6,3700.71×
Rhode Island5,8720.95×
Montana5,6291.05×
Vermont4,2031.23×
Alaska4,1090.99×
Delaware3,2580.61×
South Dakota3,1920.71×
North Dakota2,6170.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Georgia O'Keeffe audience
BrandAffinityCategory
Jackson Pollock113.92×Arts & Culture
Edvard Munch152.01×Arts & Culture
Edgar Degas158.5×Arts & Culture
Frida Kahlo40.5×Arts & Culture
Wassily Kandinsky148.67×Arts & Culture
Man Ray120.24×Arts & Culture
Marc Chagall152.55×Arts & Culture
Edie Sedgwick129.78×Fashion & Accessoires
Mark Rothko109.35×Arts & Culture
Henri Matisse90.94×Arts & Culture
Francis Bacon (artist)120.68×Arts & Culture
Installation art28.76×Arts & Culture
Gustav Klimt72.64×Arts & Culture
Caravaggio62.63×Arts & Culture
Debbie Harry51.68×Music & Radio
Rembrandt60.66×Arts & Culture
Cindy Sherman103.09×Arts & Culture
Frida Kahlo Museum125.78×Arts & Culture
Irving Penn161.22×Arts & Culture
Mori Art Museum146.46×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Georgia O'Keeffe audience
TraitClusterScore
SustainabilityBALANCE2.57
Design AffinityPREMIUM2.14
TravellingTHRILL1.85
SpiritualityBALANCE1.81
Community OrientationOPEN1.79
MindfulnessBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Georgia O'Keeffe
CountryShare
United States35.8%
United Kingdom11.2%
China5.0%

See Georgia O'Keeffe audiences in other countries

More Artist audiences in United States

Frequently asked questions

How many fans does Georgia O'Keeffe have in United States?

Georgia O'Keeffe has an estimated audience of 1,939,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Georgia O'Keeffe fans?

64.1% of Georgia O'Keeffe fans are female, 35.9% are male, with an average age of 46.3 years.

Which brands do Georgia O'Keeffe fans like most?

Georgia O'Keeffe fans show strongest brand affinity for Jackson Pollock (113.92×), Edvard Munch (152.01×), and Edgar Degas (158.5×) over the country average.

Where do Georgia O'Keeffe fans live in United States?

Georgia O'Keeffe fans in United States are most concentrated in California (reach 219,695), Texas (reach 153,135), and New York (reach 113,997). These three regions account for the largest share of the active audience.

What other brands do Georgia O'Keeffe fans also like?

Beyond Georgia O'Keeffe itself, the audience over-indexes on Edvard Munch (152.01×), Edgar Degas (158.5×), Frida Kahlo (40.5×), and Wassily Kandinsky (148.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia O'Keeffe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.