Installation art Audience in United States

Installation art has an estimated audience of 5,009,437 people in United States. 53.8% are female, 46.2% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Capital One, Georgia O'Keeffe, Google Maps, Beetlejuice, DeviantArt.

The average Installation art fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Georgia O'Keeffe, Google Maps, with strongest over-indexing on Capital One (15.51× the country average). Demographically, the Installation art audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Installation art fans

Demographic split for Installation art audience in United States
MetricValue
Female53.8%
Male46.2%
Average age42.0
Estimated audience size5,009,437

Audience persona

The typical Installation art fan in United States is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Installation art in United States
RegionReachAffinity
California870,0511.58×
Texas509,9791.18×
New York405,7751.45×
Florida374,1241.1×
Illinois188,3961.13×
North Carolina173,9721.15×
Pennsylvania173,1561.03×
Georgia171,3511.11×
Virginia131,9111.08×
New Jersey129,2801.01×
Washington124,1961.24×
Louisiana118,6171.84×
Ohio117,3350.76×
Michigan111,3590.85×
Massachusetts103,2731.05×
Arizona97,9750.96×
Tennessee90,9370.9×
Maryland88,2341.02×
Oregon80,8131.41×
Colorado78,7661×
Minnesota77,4511.08×
Utah70,2891.57×
Alabama69,8101×
Missouri65,4860.81×
Kentucky64,7621.03×
South Carolina59,9660.8×
Wisconsin59,5970.79×
Indiana57,7710.63×
Mississippi45,6171.11×
Connecticut44,0770.88×
Nevada39,7920.82×
Arkansas39,7610.96×
Oklahoma38,1370.69×
Kansas34,1280.86×
Idaho30,1831.2×
New Mexico29,6561.18×
Iowa28,6610.69×
Washington, District of Columbia18,6431.24×
Nebraska17,1990.68×
Rhode Island16,9601.06×
Hawaii16,9240.79×
Maine16,3850.91×
West Virginia16,3430.7×
Montana12,9810.93×
New Hampshire12,2950.62×
North Dakota11,8811.15×
Alaska9,9270.93×
South Dakota7,9310.68×
Wyoming7,4721.01×
Vermont7,2290.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Installation art audience
BrandAffinityCategory
Capital One15.51×Business & Career
Georgia O'Keeffe65.05×Arts & Culture
Google Maps11.02×Internet & Social Media
Beetlejuice13.31×Movies & TV
DeviantArt17.93×Internet & Social Media
Diane Keaton15.46×Movies & TV
Indeed.com8.99×Business & Career
AccuWeather13.2×Home & Garden
Bruce Willis14.58×Movies & TV
Jackson Pollock46.54×Arts & Culture
CarGurus10.7×Cars & Mobility
Google News10.67×News
Circle K12.18×Shopping
Matthew McConaughey15.75×Movies & TV
Billy Bob Thornton14.85×Movies & TV
Aaron Rodgers10.75×Sports
ICloud15.59×Technology & Electronics
PSV Eindhoven60.1×Sports
Khan Academy13.37×Business & Career
Harrison Ford17.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Installation art audience
TraitClusterScore
Design AffinityPREMIUM2.18
SustainabilityBALANCE1.84
Urban LifestyleOPEN1.57
ExtroversionTHRILL1.56
TravellingTHRILL1.53
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Installation art
CountryShare
United States25.4%
Germany11.0%
India5.8%

See Installation art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Installation art have in United States?

Installation art has an estimated audience of 5,009,437 people in United States, concentrated in California and Texas.

What is the gender split and age of Installation art fans?

53.8% of Installation art fans are female, 46.2% are male, with an average age of 42.0 years.

Which brands do Installation art fans like most?

Installation art fans show strongest brand affinity for Capital One (15.51×), Georgia O'Keeffe (65.05×), and Google Maps (11.02×) over the country average.

Where do Installation art fans live in United States?

Installation art fans in United States are most concentrated in California (reach 870,051), Texas (reach 509,979), and New York (reach 405,775). These three regions account for the largest share of the active audience.

What other brands do Installation art fans also like?

Beyond Installation art itself, the audience over-indexes on Georgia O'Keeffe (65.05×), Google Maps (11.02×), Beetlejuice (13.31×), and DeviantArt (17.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Installation art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.