Installation art Audience in United States
Installation art has an estimated audience of 5,009,437 people in United States. 53.8% are female, 46.2% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Steampunk, Goop, Wok, Google Home, Hibachi.
The average Installation art fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Steampunk, Goop, Wok, with strongest over-indexing on Steampunk (16.05× the country average). Demographically, the Installation art audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Installation art fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.0 |
| Estimated audience size | 5,009,437 |
Audience persona
The typical Installation art fan in United States is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 870,051 | 1.58× |
| Texas | 509,979 | 1.18× |
| New York | 405,775 | 1.45× |
| Florida | 374,124 | 1.1× |
| Illinois | 188,396 | 1.13× |
| North Carolina | 173,972 | 1.15× |
| Pennsylvania | 173,156 | 1.03× |
| Georgia | 171,351 | 1.11× |
| Virginia | 131,911 | 1.08× |
| New Jersey | 129,280 | 1.01× |
| Washington | 124,196 | 1.24× |
| Louisiana | 118,617 | 1.84× |
| Ohio | 117,335 | 0.76× |
| Michigan | 111,359 | 0.85× |
| Massachusetts | 103,273 | 1.05× |
| Arizona | 97,975 | 0.96× |
| Tennessee | 90,937 | 0.9× |
| Maryland | 88,234 | 1.02× |
| Oregon | 80,813 | 1.41× |
| Colorado | 78,766 | 1× |
| Minnesota | 77,451 | 1.08× |
| Utah | 70,289 | 1.57× |
| Alabama | 69,810 | 1× |
| Missouri | 65,486 | 0.81× |
| Kentucky | 64,762 | 1.03× |
| South Carolina | 59,966 | 0.8× |
| Wisconsin | 59,597 | 0.79× |
| Indiana | 57,771 | 0.63× |
| Mississippi | 45,617 | 1.11× |
| Connecticut | 44,077 | 0.88× |
| Nevada | 39,792 | 0.82× |
| Arkansas | 39,761 | 0.96× |
| Oklahoma | 38,137 | 0.69× |
| Kansas | 34,128 | 0.86× |
| Idaho | 30,183 | 1.2× |
| New Mexico | 29,656 | 1.18× |
| Iowa | 28,661 | 0.69× |
| Washington, District of Columbia | 18,643 | 1.24× |
| Nebraska | 17,199 | 0.68× |
| Rhode Island | 16,960 | 1.06× |
| Hawaii | 16,924 | 0.79× |
| Maine | 16,385 | 0.91× |
| West Virginia | 16,343 | 0.7× |
| Montana | 12,981 | 0.93× |
| New Hampshire | 12,295 | 0.62× |
| North Dakota | 11,881 | 1.15× |
| Alaska | 9,927 | 0.93× |
| South Dakota | 7,931 | 0.68× |
| Wyoming | 7,472 | 1.01× |
| Vermont | 7,229 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 16.05× | Fashion & Accessoires |
| Goop | 14.73× | Internet & Social Media |
| Wok | 13.05× | Food & Beverages |
| Google Home | 12.71× | Technology & Electronics |
| Hibachi | 15.39× | Food & Beverages |
| Grinch | 7.67× | Movies & TV |
| Governor of Michigan | 13.92× | Politics & Society |
| Vocal harmony | 8.34× | Music & Radio |
| headspace | 15.25× | Health |
| Home construction | 2.29× | Home & Garden |
| Israel | 3.24× | Travel & Leisure |
| Grace Slick | 12.57× | Music & Radio |
| Cherish (group) | 14.93× | Music & Radio |
| No Escape (1994 film) | 14.2× | Movies & TV |
| Fairy godmother | 9.26× | Literature |
| Ira Glass | 20.53× | Music & Radio |
| Bank account | 2.56× | Business & Career |
| Nipsey Hussle | 5.93× | Music & Radio |
| Cryptic crossword | 15.46× | Technology & Electronics |
| TV Fanatic | 10.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.18 |
| Sustainability | BALANCE | 1.84 |
| Urban Lifestyle | OPEN | 1.57 |
| Extroversion | THRILL | 1.56 |
| Travelling | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Germany | 11.0% |
| India | 5.8% |
See Installation art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Installation art have in United States?
Installation art has an estimated audience of 5,009,437 people in United States, concentrated in California and Texas.
What is the gender split and age of Installation art fans?
53.8% of Installation art fans are female, 46.2% are male, with an average age of 42.0 years.
Which brands do Installation art fans like most?
Installation art fans show strongest brand affinity for Steampunk (16.05×), Goop (14.73×), and Wok (13.05×) over the country average.
Where do Installation art fans live in United States?
Installation art fans in United States are most concentrated in California (reach 870,051), Texas (reach 509,979), and New York (reach 405,775). These three regions account for the largest share of the active audience.
What other brands do Installation art fans also like?
Beyond Installation art itself, the audience over-indexes on Goop (14.73×), Wok (13.05×), Google Home (12.71×), and Hibachi (15.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Installation art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.