Augmented reality Audience in United States

Augmented reality logo

Augmented reality has an estimated audience of 6,787,332 people in United States. 34.6% are female, 65.4% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: GeoGuessr, Small business software, Panda Express, WSJ., Ray Ban Meta.

The average Augmented reality fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include GeoGuessr, Small business software, Panda Express, with strongest over-indexing on GeoGuessr (18.77× the country average). Demographically, the Augmented reality audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Augmented reality fans

Demographic split for Augmented reality audience in United States
MetricValue
Female34.6%
Male65.4%
Average age29.6
Estimated audience size6,787,332

Audience persona

The typical Augmented reality fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for GeoGuessr.

Top regions in United States

Top regions ranked by reach for Augmented reality in United States
RegionReachAffinity
California817,8231.1×
Texas702,0211.2×
Florida494,7961.08×
New York334,9860.88×
Georgia251,1651.2×
Illinois213,3420.94×
North Carolina212,8621.04×
Ohio205,6930.98×
Pennsylvania202,0190.88×
Virginia172,4341.04×
Michigan161,6160.91×
Tennessee161,2831.18×
Arizona159,8221.15×
Arkansas150,6632.69×
New Jersey149,2840.86×
Washington132,0310.97×
Indiana129,6371.05×
Louisiana121,3581.39×
Missouri121,1541.11×
Massachusetts115,9320.87×
Alabama106,1941.12×
Oklahoma103,3981.37×
Maryland101,2730.87×
Kentucky98,5791.16×
Colorado96,9560.91×
South Carolina95,4950.94×
Mississippi88,8871.59×
Minnesota82,9700.85×
Wisconsin78,8170.77×
Oregon68,6270.88×
Kansas58,7041.1×
Nevada58,4610.89×
Connecticut53,4270.78×
Iowa50,0760.9×
Utah48,4510.8×
Nebraska33,5910.99×
West Virginia33,1591.05×
Idaho29,3730.86×
New Mexico29,2760.86×
Hawaii22,7780.78×
New Hampshire19,2270.72×
Maine19,1890.79×
Washington, District of Columbia18,1960.89×
South Dakota17,7161.13×
Montana16,9070.9×
Rhode Island14,8770.69×
North Dakota14,0151.01×
Delaware13,5630.72×
Alaska11,2140.77×
Vermont7,8330.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Augmented reality audience
BrandAffinityCategory
GeoGuessr18.77×Internet & Social Media
Small business software27.31×Business & Career
Panda Express5.26×Food & Beverages
WSJ.13.26×Business & Career
Ray Ban Meta18.51×Fashion & Accessoires
Mixed reality18.96×Technology & Electronics
Google Drive3.45×Technology & Electronics
GitHub7.19×Internet & Social Media
Gemini4.19×Technology & Electronics
Google Docs2.73×Internet & Social Media
Gmail2.71×Internet & Social Media
Online shopping1.64×Shopping
Business1.66×Business & Career
Video games1.9×Games
Android (operating system)2.16×Technology & Electronics
Movies1.51×Movies & TV
Fuqua School of Business27.91×Business & Career
Yale University Press28.05×Business & Career
Bain & Company27.5×Business & Career
Node.js5.31×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Augmented reality audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
Early Adopter MentalityPOWER1.77
Convenience OrientationPREMIUM1.54
Need for SecurityCONSERVATISM1.44
Family OrientationCONSERVATISM1.43
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Augmented reality
CountryShare
United States31.2%
Japan5.5%
United Kingdom4.9%

See Augmented reality audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Augmented reality have in United States?

Augmented reality has an estimated audience of 6,787,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Augmented reality fans?

34.6% of Augmented reality fans are female, 65.4% are male, with an average age of 29.6 years.

Which brands do Augmented reality fans like most?

Augmented reality fans show strongest brand affinity for GeoGuessr (18.77×), Small business software (27.31×), and Panda Express (5.26×) over the country average.

Where do Augmented reality fans live in United States?

Augmented reality fans in United States are most concentrated in California (reach 817,823), Texas (reach 702,021), and Florida (reach 494,796). These three regions account for the largest share of the active audience.

What other brands do Augmented reality fans also like?

Beyond Augmented reality itself, the audience over-indexes on Small business software (27.31×), Panda Express (5.26×), WSJ. (13.26×), and Ray Ban Meta (18.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Augmented reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.