Rascasse Audience Intelligence

Augmented reality Audience in United States

Name: Augmented reality — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Augmented reality in United States — modelled from more than twelve digital signal sources. Augmented reality has an estimated audience of 6,787,332 people in United States.

#14among Tech trend in United States #3093among Topic in United States #235in Technology & Electronics

The average Augmented reality fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include GeoGuessr, Small business software, Ray Ban Meta, with strongest over-indexing on GeoGuessr (18.77× the country average).

Demographically, the Augmented reality audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Augmented reality fan in United States is more male, around 29.6 years old, with strong Need for Security tendencies and a notable affinity for GeoGuessr.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Augmented reality profile in United States.

Audience size

6.8M

in United States

Gender

34.6%♀

65.4% male

Age

29.6

average years

Country rank

#5154

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Augmented reality fans

34.6% are female, 65.4% are male, average age 29.6.

Fig. 02

Gender split

34.6%

Female

65.4%

Male

Demographic split for Augmented reality audience in United States
Metric	Value
Female	34.6%
Male	65.4%
Average age	29.6
Estimated audience size	6,787,332

Fig. 03

Age distribution

Age distribution of the Augmented reality audience in United States
Age bracket	Share	%
16-19		50%
20-29		21%
30-39		12%
40-49		9%
50+		9%

Fig. 04

Worldwide distribution

31.0%

of the worldwide Augmented reality audience comes from United States.

Worldwide audience distribution share by country for Augmented reality
Country	Share
United States	31.0%
Japan	5.4%
United Kingdom	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Augmented reality audience in United States is strongest.

Fig. 05

Top regions by affinity

Augmented reality fans by region: top regions in United States
#	Region	Reach	×
01	Arkansas	~100K	2.66×
02	Mississippi	~100K	2.24×
03	Louisiana	~100K	1.71×
04	Oklahoma	~100K	1.64×
05	Kentucky	~100K	1.30×
06	South Dakota	~20K	1.26×
07	Alabama	~100K	1.22×
08	Georgia	~200K	1.15×
09	Texas	~700K	1.14×
10	Tennessee	~200K	1.14×
11	Missouri	~100K	1.13×
12	West Virginia	~30K	1.10×
13	Kansas	~60K	1.08×
14	Montana	~20K	1.08×
15	North Dakota	~20K	1.08×
16	Arizona	~100K	1.06×
17	North Carolina	~200K	1.05×
18	Indiana	~100K	1.05×
19	California	~800K	1.03×
20	Nebraska	~40K	1.03×
21	Florida	~500K	0.99×
22	Ohio	~200K	0.95×
23	Virginia	~200K	0.92×
24	Idaho	~30K	0.91×
25	South Carolina	~90K	0.90×
26	Illinois	~200K	0.89×
27	New Mexico	~30K	0.89×
28	Washington	~100K	0.88×
29	Michigan	~200K	0.87×
30	Nevada	~60K	0.87×
31	Iowa	~50K	0.87×
32	Pennsylvania	~200K	0.86×
33	Minnesota	~80K	0.86×
34	Colorado	~90K	0.84×
35	Alaska	~10K	0.84×
36	Oregon	~60K	0.82×
37	Hawaii	~20K	0.81×
38	Washington, District of Columbia	~20K	0.80×
39	Maryland	~90K	0.78×
40	New York	~300K	0.77×
41	Massachusetts	~100K	0.76×
42	New Jersey	~100K	0.75×
43	Wisconsin	~80K	0.74×
44	Utah	~50K	0.74×
45	Maine	~20K	0.74×
46	Delaware	~10K	0.72×
47	Connecticut	~50K	0.71×
48	New Hampshire	~20K	0.71×
49	Vermont	~8K	0.70×
50	Rhode Island	~10K	0.69×

Affinity by region — Augmented reality, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Augmented reality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Augmented reality audience
#	Interest	Category	×
01	Yale University Press	Business & Career	28.05×
02	Fuqua School of Business	Business & Career	27.91×
03	Bain & Company	Business & Career	27.50×
04	Small business software	Business & Career	27.31×
05	Mixed reality	Technology & Electronics	18.96×
06	GeoGuessr	Internet & Social Media	18.77×
07	Ray Ban Meta	Fashion & Accessoires	18.51×
08	WSJ.	Business & Career	13.26×
09	GitHub	Internet & Social Media	7.19×
10	Node.js	Technology & Electronics	5.31×
11	Panda Express	Food & Beverages	5.26×
12	Gemini	Technology & Electronics	4.19×
13	Google Drive	Technology & Electronics	3.45×
14	Google Docs	Internet & Social Media	2.73×
15	Gmail	Internet & Social Media	2.71×
16	Android (operating system)	Technology & Electronics	2.16×
17	Video games	Games	1.90×
18	Business	Business & Career	1.66×
19	Online shopping	Shopping	1.64×
20	Movies	Movies & TV	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Augmented reality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Augmented reality audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.17×
Price Sensitivity	PREMIUM	1.82×
Early Adopter Mentality	POWER	1.71×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Augmented reality audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	1.05×
Sports Activity	POWER	1.08×
Spirituality	BALANCE	1.11×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Augmented reality have in United States?

Augmented reality has an estimated audience of 6,787,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Augmented reality fans?

34.6% of Augmented reality fans are female, 65.4% are male, with an average age of 29.6 years.

Which brands do Augmented reality fans like most?

Augmented reality fans show strongest brand affinity for GeoGuessr (18.77×), Small business software (27.31×), and Ray Ban Meta (18.51×) over the country average.

Where do Augmented reality fans live in United States?

Augmented reality fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Augmented reality fans also like?

Beyond Augmented reality itself, the audience over-indexes on Small business software (27.31×), Ray Ban Meta (18.51×), Panda Express (5.26×), and WSJ. (13.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Augmented reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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