Fuqua School of Business Audience in United States

Fuqua School of Business has an estimated audience of 467,102 people in United States. 57.7% are female, 42.3% are male, average age 37.2. Top brand affinities: McKinsey & Company, Augmented reality, Master of Business Administration, Autism Awareness, Business school.

Top brand affinities include McKinsey & Company, Augmented reality, Master of Business Administration, with strongest over-indexing on McKinsey & Company (75× the country average). Demographically, the Fuqua School of Business audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Category: Business & Career · Type: POI

Demographics of Fuqua School of Business fans

Demographic split for Fuqua School of Business audience in United States
MetricValue
Female57.7%
Male42.3%
Average age37.2
Estimated audience size467,102

Audience persona

The typical Fuqua School of Business fan in United States is more female, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for McKinsey & Company.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fuqua School of Business audience
BrandAffinityCategory
McKinsey & Company75×Business & Career
Augmented reality31.67×Technology & Electronics
Master of Business Administration15.24×Business & Career
Autism Awareness19.03×Health
Business school20×Business & Career
Diabetes mellitus awareness12.48×Health
Hickory Farms56.42×Shopping
Microblogging12.67×Technology & Electronics
TechCrunch15.48×Technology & Electronics
Hotel Indigo49.83×Travel & Leisure
Singer-songwriter5.51×Music & Radio
University of California22.65×Business & Career
The Economist12.94×Business & Career
Harvard Business Review22.81×Business & Career
Income tax13.19×Business & Career
Key Food20×Shopping
Kansas Jayhawks men's basketball24.59×Sports
Innovation4.96×Business & Career
Thandie Newton16.08×Movies & TV
Kitchenware4.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fuqua School of Business audience
TraitClusterScore
Early Adopter MentalityPOWER4.78
Quality AwarenessPREMIUM2.91
Luxury OrientationPREMIUM2.73
Career OrientationPOWER2.55
Design AffinityPREMIUM1.98
Convenience OrientationPREMIUM1.95

Worldwide distribution

Worldwide audience distribution share by country for Fuqua School of Business
CountryShare
Japan38.3%
United States30.5%
Italy6.0%

See Fuqua School of Business audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fuqua School of Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.