University of California Audience in United States

University of California logo

University of California has an estimated audience of 2,986,354 people in United States. 59.4% are female, 40.6% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: CrowdFlower, RMIT University, Agent Provocateur, Carlos Alcaraz, Las Palmas.

The average University of California fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CrowdFlower, RMIT University, Agent Provocateur, with strongest over-indexing on CrowdFlower (9680.56× the country average). Demographically, the University of California audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of California fans

Demographic split for University of California audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.4
Estimated audience size2,986,354

Audience persona

The typical University of California fan in United States is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for CrowdFlower.

Top regions in United States

Top regions ranked by reach for University of California in United States
RegionReachAffinity
California1,761,0135.36×
Texas289,0171.13×
New York152,4330.91×
Florida148,6370.74×
Illinois104,0461.05×
Washington101,8011.7×
Virginia90,1821.24×
Georgia89,2430.97×
Pennsylvania88,2890.88×
North Carolina78,2120.87×
New Jersey74,8280.99×
Ohio70,2750.76×
Arizona65,8691.08×
Massachusetts65,0561.11×
Michigan62,4420.8×
Maryland53,6331.04×
Oregon51,9101.52×
Indiana51,1230.94×
Colorado45,3460.96×
Tennessee41,4280.69×
Missouri38,1480.79×
Minnesota37,0780.87×
South Carolina34,4850.77×
Nevada32,1291.11×
Kentucky31,2600.83×
Alabama30,4240.73×
Connecticut29,962
Wisconsin27,4570.61×
Louisiana25,4900.66×
Hawaii24,8061.93×
Oklahoma24,4730.74×
Utah24,3430.91×
Kansas19,6520.84×
Arkansas18,6360.76×
Mississippi17,9800.73×
Iowa17,9330.73×
Washington, District of Columbia16,1211.8×
New Mexico15,1571.01×
Idaho13,1740.88×
Nebraska12,0430.8×
New Hampshire8,4930.72×
Maine7,2780.68×
West Virginia6,7620.49×
Rhode Island6,7580.71×
Montana6,6720.81×
Delaware6,3460.77×
Alaska5,4310.85×
North Dakota4,3430.71×
South Dakota4,3190.63×
Vermont3,6140.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of California audience
BrandAffinityCategory
CrowdFlower9680.56×
RMIT University233.01×Business & Career
Agent Provocateur62.6×Fashion & Accessoires
Carlos Alcaraz16.39×Sports
Las Palmas46.97×Travel & Leisure
Navy Pier21.16×Travel & Leisure
Taco Cabana32.55×Food & Beverages
Dream12.81×Health
El Pollo Loco16.87×Food & Beverages
Guelaguetza44.2×Arts & Culture
University of Texas at El Paso34.97×Business & Career
University of California, Berkeley22.36×Business & Career
Wingstop5.85×Food & Beverages
JWoww34.27×Movies & TV
Original Tommy's41.87×Food & Beverages
Yogurtland26.81×Food & Beverages
Vinny Guadagnino44.85×Movies & TV
Hot (Israel)21.25×Technology & Electronics
Russell Tovey54.03×Movies & TV
Chicago Public Schools46.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of California audience
TraitClusterScore
SustainabilityBALANCE1.48
MindfulnessBALANCE1.48
LGBTQ+ IdentityOPEN1.34
Urban LifestyleOPEN1.27
IndulgenceJOY1.27
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for University of California
CountryShare
United States60.3%
China4.2%
Mexico4.1%

See University of California audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of California have in United States?

University of California has an estimated audience of 2,986,354 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California fans?

59.4% of University of California fans are female, 40.6% are male, with an average age of 38.4 years.

Which brands do University of California fans like most?

University of California fans show strongest brand affinity for CrowdFlower (9680.56×), RMIT University (233.01×), and Agent Provocateur (62.6×) over the country average.

Where do University of California fans live in United States?

University of California fans in United States are most concentrated in California (reach 1,761,013), Texas (reach 289,017), and New York (reach 152,433). These three regions account for the largest share of the active audience.

What other brands do University of California fans also like?

Beyond University of California itself, the audience over-indexes on RMIT University (233.01×), Agent Provocateur (62.6×), Carlos Alcaraz (16.39×), and Las Palmas (46.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.