Rascasse Audience Intelligence

University of California Audience in United States

Name: University of California — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California in United States — modelled from more than twelve digital signal sources. University of California has an estimated audience of 2,986,354 people in United States.

#39among University in United States #769among POI in United States #864in Business & Career

The average University of California fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CrowdFlower, RMIT University, Agent Provocateur, with strongest over-indexing on CrowdFlower (9680.56× the country average).

Demographically, the University of California audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California fan in United States is more female, around 38.4 years old, with strong Tradition tendencies and a notable affinity for CrowdFlower.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California profile in United States.

Audience size

in United States

Gender

59.4%♀

40.6% male

Age

38.4

average years

Country rank

#10353

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California fans

59.4% are female, 40.6% are male, average age 38.4.

Fig. 02

Gender split

59.4%

Female

40.6%

Male

Demographic split for University of California audience in United States
Metric	Value
Female	59.4%
Male	40.6%
Average age	38.4
Estimated audience size	2,986,354

Fig. 03

Age distribution

Age distribution of the University of California audience in United States
Age bracket	Share	%
16-19		24%
20-29		17%
30-39		18%
40-49		19%
50+		20%

Fig. 04

Worldwide distribution

60.2%

of the worldwide University of California audience comes from United States.

Worldwide audience distribution share by country for University of California
Country	Share
United States	60.2%
China	4.2%
Mexico	4.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California fans by region: top regions in United States
#	Region	Reach	×
01	California	~1.5M	4.90×
02	Hawaii	~20K	1.87×
03	Washington, District of Columbia	~10K	1.56×
04	Washington	~90K	1.53×
05	Oregon	~50K	1.37×
06	Virginia	~90K	1.22×
07	Arizona	~70K	1.09×
08	Massachusetts	~60K	1.08×
09	Texas	~300K	1.06×
10	Maryland	~50K	1.04×
11	New Mexico	~20K	1.04×
12	Nevada	~30K	1.03×
13	Idaho	~20K	1.00×
14	Illinois	~100K	0.99×
15	New Jersey	~80K	0.99×
16	Connecticut	~30K	0.99×
17	Alaska	~6K	0.98×
18	Colorado	~50K	0.97×
19	Georgia	~90K	0.96×
20	Utah	~30K	0.96×
21	Kansas	~20K	0.92×
22	Vermont	~5K	0.92×
23	Montana	~8K	0.91×
24	North Dakota	~6K	0.91×
25	Indiana	~50K	0.90×
26	Minnesota	~40K	0.90×
27	South Dakota	~6K	0.90×
28	Pennsylvania	~90K	0.89×
29	Nebraska	~10K	0.89×
30	Delaware	~7K	0.89×
31	New York	~100K	0.88×
32	North Carolina	~80K	0.87×
33	Kentucky	~30K	0.87×
34	Arkansas	~20K	0.87×
35	New Hampshire	~10K	0.86×
36	Maine	~9K	0.85×
37	Rhode Island	~8K	0.85×
38	Iowa	~20K	0.84×
39	Mississippi	~20K	0.84×
40	Oklahoma	~30K	0.83×
41	South Carolina	~40K	0.82×
42	Michigan	~60K	0.81×
43	Missouri	~40K	0.81×
44	Alabama	~30K	0.80×
45	Ohio	~70K	0.79×
46	West Virginia	~10K	0.79×
47	Louisiana	~30K	0.77×
48	Tennessee	~40K	0.73×
49	Florida	~100K	0.70×
50	Wisconsin	~30K	0.68×

Affinity by region — University of California, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California audience
#	Interest	Category	×
01	CrowdFlower	Website / Newspaper / Magazine	9680.56×
02	RMIT University	Business & Career	233.01×
03	Agent Provocateur	Fashion & Accessoires	62.60×
04	Las Palmas	Travel & Leisure	46.97×
05	Chicago Public Schools	Business & Career	46.72×
06	ATP Challenger Tour	Sports	46.47×
07	Vinny Guadagnino	Movies & TV	44.85×
08	Guelaguetza	Arts & Culture	44.20×
09	Original Tommy's	Food & Beverages	41.87×
10	University of Texas at El Paso	Business & Career	34.97×
11	JWoww	Movies & TV	34.27×
12	Taco Cabana	Food & Beverages	32.55×
13	Yogurtland	Food & Beverages	26.81×
14	University of California, Berkeley	Business & Career	22.36×
15	Hot (Israel)	Technology & Electronics	21.25×
16	Navy Pier	Travel & Leisure	21.16×
17	El Pollo Loco	Food & Beverages	16.87×
18	Carlos Alcaraz	Sports	16.39×
19	Dream	Health	12.81×
20	Wingstop	Food & Beverages	5.85×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	1.47×
Mindfulness	BALANCE	1.44×
Individualism	JOY	1.43×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	1.01×
Healthy Lifestyle	BALANCE	1.09×
Risk Appetite	THRILL	1.14×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California have in United States?

University of California has an estimated audience of 2,986,354 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California fans?

59.4% of University of California fans are female, 40.6% are male, with an average age of 38.4 years.

Which brands do University of California fans like most?

University of California fans show strongest brand affinity for CrowdFlower (9680.56×), RMIT University (233.01×), and Agent Provocateur (62.6×) over the country average.

Where do University of California fans live in United States?

University of California fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do University of California fans also like?

Beyond University of California itself, the audience over-indexes on RMIT University (233.01×), Agent Provocateur (62.6×), Las Palmas (46.97×), and Navy Pier (21.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
Harvard University (7,358,517)
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University of California, Los Angeles (6,780,551)

See University of California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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