Rascasse Audience Intelligence

University of California, Berkeley Audience in United States

Name: University of California, Berkeley — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California, Berkeley in United States — modelled from more than twelve digital signal sources. University of California, Berkeley has an estimated audience of 3,046,813 people in United States.

#36among University in United States #748among POI in United States #856in Business & Career

The average University of California, Berkeley fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include University of Missouri, University of California, San Diego, University of California, Riverside, with strongest over-indexing on University of Missouri (99.51× the country average).

Demographically, the University of California, Berkeley audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, Berkeley fan in United States is balanced, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for University of Missouri.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, Berkeley profile in United States.

Audience size

in United States

Gender

52.5%♀

47.5% male

Age

38.3

average years

Country rank

#10166

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California, Berkeley fans

52.5% are female, 47.5% are male, average age 38.3.

Fig. 02

Gender split

52.5%

Female

47.5%

Male

Demographic split for University of California, Berkeley audience in United States
Metric	Value
Female	52.5%
Male	47.5%
Average age	38.3
Estimated audience size	3,046,813

Fig. 03

Age distribution

Age distribution of the University of California, Berkeley audience in United States
Age bracket	Share	%
16-19		27%
20-29		16%
30-39		16%
40-49		19%
50+		22%

Fig. 04

Worldwide distribution

49.5%

of the worldwide University of California, Berkeley audience comes from United States.

Worldwide audience distribution share by country for University of California, Berkeley
Country	Share
United States	49.5%
China	4.2%
Brazil	3.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, Berkeley audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, Berkeley fans by region: top regions in United States
#	Region	Reach	×
01	California	~2.5M	8.61×
02	Washington, District of Columbia	~10K	1.63×
03	Hawaii	~20K	1.61×
04	Washington	~90K	1.40×
05	Massachusetts	~80K	1.37×
06	Oregon	~40K	1.26×
07	Virginia	~80K	1.12×
08	Maryland	~60K	1.12×
09	Connecticut	~30K	1.10×
10	Illinois	~100K	1.08×
11	New Jersey	~80K	1.05×
12	Nevada	~30K	1.05×
13	New York	~200K	1.01×
14	Texas	~300K	0.99×
15	Colorado	~50K	0.97×
16	Rhode Island	~9K	0.94×
17	Georgia	~90K	0.93×
18	Arizona	~60K	0.91×
19	Minnesota	~40K	0.90×
20	Vermont	~5K	0.88×
21	Pennsylvania	~90K	0.86×
22	North Carolina	~80K	0.85×
23	Delaware	~7K	0.85×
24	New Mexico	~10K	0.84×
25	Idaho	~10K	0.83×
26	Utah	~20K	0.82×
27	Montana	~7K	0.82×
28	Alaska	~5K	0.82×
29	New Hampshire	~10K	0.81×
30	Michigan	~60K	0.80×
31	Kansas	~20K	0.80×
32	Indiana	~40K	0.79×
33	Nebraska	~10K	0.79×
34	Iowa	~20K	0.78×
35	Maine	~8K	0.77×
36	North Dakota	~5K	0.77×
37	Missouri	~40K	0.76×
38	South Dakota	~5K	0.76×
39	South Carolina	~30K	0.75×
40	Wisconsin	~30K	0.74×
41	Arkansas	~20K	0.74×
42	Tennessee	~40K	0.73×
43	Louisiana	~30K	0.72×
44	Florida	~100K	0.70×
45	Alabama	~30K	0.70×
46	Mississippi	~20K	0.70×
47	Oklahoma	~20K	0.68×
48	Ohio	~60K	0.66×
49	Kentucky	~30K	0.66×
50	West Virginia	~9K	0.65×

Affinity by region — University of California, Berkeley, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, Berkeley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, Berkeley audience
#	Interest	Category	×
01	University of Missouri	Business & Career	99.51×
02	University of California, Riverside	Business & Career	42.60×
03	Bonang	Music & Radio	38.22×
04	University of California, Irvine	Business & Career	34.69×
05	University of California, San Diego	Business & Career	34.22×
06	University of California, Santa Barbara	Business & Career	26.58×
07	University of California, Davis	Business & Career	23.37×
08	Carnegie Mellon University	Business & Career	14.91×
09	University of Washington	Business & Career	14.23×
10	Colgate University	Business & Career	13.25×
11	Utah Utes football	Sports	12.61×
12	University of Southern California	Business & Career	12.54×
13	Georgetown University	Business & Career	11.66×
14	University of California	Business & Career	11.59×
15	Berkeley, California	Travel & Leisure	11.05×
16	Duke University	Business & Career	10.74×
17	Ivy League	Business & Career	9.49×
18	Columbia University	Business & Career	8.92×
19	Harvard University	Business & Career	6.13×
20	Zoom (TV channel)	Technology & Electronics	3.68×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, Berkeley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California, Berkeley audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.56×
Individualism	JOY	1.45×
Tradition	CONSERVATISM	1.44×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California, Berkeley audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.90×
DIY Mentality	THRILL	0.93×
Family Orientation	CONSERVATISM	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California, Berkeley have in United States?

University of California, Berkeley has an estimated audience of 3,046,813 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Berkeley fans?

52.5% of University of California, Berkeley fans are female, 47.5% are male, with an average age of 38.3 years.

Which brands do University of California, Berkeley fans like most?

University of California, Berkeley fans show strongest brand affinity for University of Missouri (99.51×), University of California, San Diego (34.22×), and University of California, Riverside (42.6×) over the country average.

Where do University of California, Berkeley fans live in United States?

University of California, Berkeley fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do University of California, Berkeley fans also like?

Beyond University of California, Berkeley itself, the audience over-indexes on University of California, San Diego (34.22×), University of California, Riverside (42.6×), University of California, Irvine (34.69×), and Bonang (38.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
Harvard University (7,358,517)
University of Florida (6,848,731)
University of California, Los Angeles (6,780,551)

See University of California, Berkeley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Berkeley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →