University of California, Berkeley Audience in United States

Demographics of University of California, Berkeley fans

Audience persona

The typical University of California, Berkeley fan in United States is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for University of Missouri.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of California, Berkeley audiences in other countries

• University of California, Berkeley — Germany
• University of California, Berkeley — United Kingdom
• University of California, Berkeley — France
• University of California, Berkeley — Italy
• University of California, Berkeley — Spain
• University of California, Berkeley — Brazil
• University of California, Berkeley — Japan
• University of California, Berkeley — South Korea
• University of California, Berkeley — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of California, Berkeley have in United States?

University of California, Berkeley has an estimated audience of 3,046,813 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Berkeley fans?

52.5% of University of California, Berkeley fans are female, 47.5% are male, with an average age of 38.3 years.

Which brands do University of California, Berkeley fans like most?

University of California, Berkeley fans show strongest brand affinity for University of Missouri (99.51×), University of California, San Diego (34.22×), and University of California, Riverside (42.6×) over the country average.

Where do University of California, Berkeley fans live in United States?

University of California, Berkeley fans in United States are most concentrated in California (reach 2,032,863), Texas (reach 279,300), and New York (reach 193,546). These three regions account for the largest share of the active audience.

What other brands do University of California, Berkeley fans also like?

Beyond University of California, Berkeley itself, the audience over-indexes on University of California, San Diego (34.22×), University of California, Riverside (42.6×), University of California, Irvine (34.69×), and Bonang (38.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Berkeley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.