University of California, Santa Barbara Audience in United States

Demographics of University of California, Santa Barbara fans

Audience persona

The typical University of California, Santa Barbara fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for University of California.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of California, Santa Barbara audiences in other countries

• University of California, Santa Barbara — Germany
• University of California, Santa Barbara — United Kingdom
• University of California, Santa Barbara — France
• University of California, Santa Barbara — Italy
• University of California, Santa Barbara — Spain
• University of California, Santa Barbara — Brazil
• University of California, Santa Barbara — Japan
• University of California, Santa Barbara — South Korea
• University of California, Santa Barbara — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of California, Santa Barbara have in United States?

University of California, Santa Barbara has an estimated audience of 530,230 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Santa Barbara fans?

65.4% of University of California, Santa Barbara fans are female, 34.6% are male, with an average age of 36.1 years.

Which brands do University of California, Santa Barbara fans like most?

University of California, Santa Barbara fans show strongest brand affinity for University of California (23.76×), Bonnaroo Music Festival (22.41×), and FlightAware (13.03×) over the country average.

Where do University of California, Santa Barbara fans live in United States?

University of California, Santa Barbara fans in United States are most concentrated in California (reach 397,673), Texas (reach 35,898), and New York (reach 28,170). These three regions account for the largest share of the active audience.

What other brands do University of California, Santa Barbara fans also like?

Beyond University of California, Santa Barbara itself, the audience over-indexes on Bonnaroo Music Festival (22.41×), FlightAware (13.03×), University of Wisconsin–Madison (24.88×), and Gumtree (34.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Santa Barbara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.