Rascasse Audience Intelligence

University of California, Santa Barbara Audience in United States

Name: University of California, Santa Barbara — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California, Santa Barbara in United States — modelled from more than twelve digital signal sources. University of California, Santa Barbara has an estimated audience of 530,230 people in United States.

#254among University in United States #3669among POI in United States #2198in Business & Career

The average University of California, Santa Barbara fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include University of Southern California, Colgate University, University of California, Berkeley, with strongest over-indexing on University of Southern California (30.42× the country average).

Demographically, the University of California, Santa Barbara audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, Santa Barbara fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for University of Southern California.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, Santa Barbara profile in United States.

Audience size

530K

in United States

Gender

65.4%♀

34.6% male

Age

36.1

average years

Country rank

#35419

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California, Santa Barbara fans

65.4% are female, 34.6% are male, average age 36.1.

Fig. 02

Gender split

65.4%

Female

34.6%

Male

Demographic split for University of California, Santa Barbara audience in United States
Metric	Value
Female	65.4%
Male	34.6%
Average age	36.1
Estimated audience size	530,230

Fig. 03

Age distribution

Age distribution of the University of California, Santa Barbara audience in United States
Age bracket	Share	%
16-19		31%
20-29		17%
30-39		17%
40-49		19%
50+		16%

Fig. 04

Worldwide distribution

84.3%

of the worldwide University of California, Santa Barbara audience comes from United States.

Worldwide audience distribution share by country for University of California, Santa Barbara
Country	Share
United States	84.3%
United Kingdom	2.5%
India	2.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, Santa Barbara audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, Santa Barbara fans by region: top regions in United States
#	Region	Reach	×
01	California	~400K	10.13×
02	Washington	~20K	1.66×
03	Hawaii	~3K	1.53×
04	Colorado	~10K	1.45×
05	Oregon	~9K	1.44×
06	Washington, District of Columbia	~2K	1.42×
07	Massachusetts	~10K	1.36×
08	Connecticut	~6K	1.17×
09	Nevada	~6K	1.13×
10	Virginia	~10K	1.10×
11	Illinois	~20K	1.08×
12	Arizona	~10K	1.08×
13	Maryland	~9K	1.02×
14	Vermont	<1K	1.02×
15	Utah	~5K	0.99×
16	New Jersey	~10K	0.95×
17	Rhode Island	~2K	0.94×
18	Alaska	~1K	0.94×
19	Idaho	~2K	0.93×
20	Montana	~1K	0.93×
21	New Hampshire	~2K	0.91×
22	New Mexico	~2K	0.90×
23	New York	~30K	0.87×
24	Maine	~2K	0.87×
25	Delaware	~1K	0.87×
26	North Dakota	<1K	0.86×
27	Minnesota	~6K	0.85×
28	South Dakota	~1K	0.84×
29	Iowa	~3K	0.80×
30	Nebraska	~2K	0.80×
31	Kansas	~3K	0.79×
32	West Virginia	~2K	0.78×
33	Texas	~40K	0.77×
34	Pennsylvania	~10K	0.75×
35	Missouri	~6K	0.75×
36	Oklahoma	~4K	0.72×
37	Mississippi	~3K	0.72×
38	Arkansas	~3K	0.71×
39	North Carolina	~10K	0.68×
40	Indiana	~7K	0.68×
41	Wisconsin	~5K	0.68×
42	Louisiana	~5K	0.68×
43	Georgia	~10K	0.67×
44	Tennessee	~7K	0.66×
45	South Carolina	~5K	0.64×
46	Michigan	~9K	0.63×
47	Kentucky	~4K	0.63×
48	Alabama	~5K	0.62×
49	Ohio	~10K	0.60×
50	Florida	~20K	0.58×

Affinity by region — University of California, Santa Barbara, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, Santa Barbara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, Santa Barbara audience
#	Interest	Category	×
01	Carnegie Mellon University	Business & Career	38.20×
02	Colgate University	Business & Career	35.37×
03	University of Southern California	Business & Career	30.42×
04	University of California, Berkeley	Business & Career	26.58×
05	University of Washington	Business & Career	23.90×
06	Duke University	Business & Career	22.34×
07	University of Pennsylvania	Business & Career	21.23×
08	University of Wisconsin–Madison	Business & Career	20.99×
09	University of California	Business & Career	19.28×
10	Bonnaroo Music Festival	Music & Radio	16.24×
11	Northwestern University	Business & Career	13.89×
12	University of Alabama	Business & Career	13.73×
13	FlightAware	Travel & Leisure	12.50×
14	University of Florida	Business & Career	11.39×
15	Boho-chic	Fashion & Accessoires	8.57×
16	Albertsons	Shopping	8.05×
17	ULTA Beauty	Beauty & Wellness	5.41×
18	College	Business & Career	4.51×
19	CVS Pharmacy	Shopping	4.20×
20	Target Corporation	Shopping	3.17×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, Santa Barbara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California, Santa Barbara audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.89×
Mindfulness	BALANCE	1.90×
Urban Lifestyle	OPEN	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California, Santa Barbara audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.63×
Tradition	CONSERVATISM	0.87×
Individualism	JOY	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California, Santa Barbara have in United States?

University of California, Santa Barbara has an estimated audience of 530,230 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Santa Barbara fans?

65.4% of University of California, Santa Barbara fans are female, 34.6% are male, with an average age of 36.1 years.

Which brands do University of California, Santa Barbara fans like most?

University of California, Santa Barbara fans show strongest brand affinity for University of Southern California (30.42×), Colgate University (35.37×), and University of California, Berkeley (26.58×) over the country average.

Where do University of California, Santa Barbara fans live in United States?

University of California, Santa Barbara fans in United States are most concentrated in California (reach ~400K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do University of California, Santa Barbara fans also like?

Beyond University of California, Santa Barbara itself, the audience over-indexes on Colgate University (35.37×), University of California, Berkeley (26.58×), Carnegie Mellon University (38.2×), and Boho-chic (8.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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University of California, Los Angeles (6,780,551)

See University of California, Santa Barbara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Santa Barbara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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