University of Washington Audience in United States

Demographics of University of Washington fans

Audience persona

The typical University of Washington fan in United States is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Boston Legal.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Washington audiences in other countries

• University of Washington — Germany
• University of Washington — United Kingdom
• University of Washington — France
• University of Washington — Italy
• University of Washington — Spain
• University of Washington — Brazil
• University of Washington — Japan
• University of Washington — South Korea
• University of Washington — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of Washington have in United States?

University of Washington has an estimated audience of 2,033,414 people in United States, concentrated in Washington and California.

What is the gender split and age of University of Washington fans?

42.9% of University of Washington fans are female, 57.1% are male, with an average age of 40.9 years.

Which brands do University of Washington fans like most?

University of Washington fans show strongest brand affinity for Boston Legal (83.65×), Washington Huskies (32.32×), and University of California, Berkeley (15.48×) over the country average.

Where do University of Washington fans live in United States?

University of Washington fans in United States are most concentrated in Washington (reach 564,207), California (reach 324,445), and Texas (reach 125,244). These three regions account for the largest share of the active audience.

What other brands do University of Washington fans also like?

Beyond University of Washington itself, the audience over-indexes on Washington Huskies (32.32×), University of California, Berkeley (15.48×), University of California, Riverside (34.53×), and Utah Utes football (19.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.