Rascasse Audience Intelligence

University of Washington Audience in United States

A data profile of the people who buy, follow and care about University of Washington in United States — modelled from more than twelve digital signal sources. University of Washington has an estimated audience of 2,033,414 people in United States.

#62among University in United States#1092among POI in United States#1059in Business & Career

The average University of Washington fan in United States is 40.9 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Boston Legal, Utah Utes football, Washington Huskies, with strongest over-indexing on Boston Legal (83.65× the country average).

Demographically, the University of Washington audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Washington fan in United States is more male, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Boston Legal.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Washington profile in United States.

Audience size
2M
in United States
Gender
42.9%♀
57.1% male
Age
40.9
average years
Country rank
#14048
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Washington fans

42.9% are female, 57.1% are male, average age 40.9.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for University of Washington audience in United States
MetricValue
Female42.9%
Male57.1%
Average age40.9
Estimated audience size2,033,414
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the University of Washington audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

57.6%

of the worldwide University of Washington audience comes from United States.

Worldwide audience distribution share by country for University of Washington
CountryShare
United States57.6%
China16.7%
Japan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Washington audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Washington fans by region: top regions in United States
#RegionReachAffinity×
01Washington~700K17.47×
02Oregon~50K2.28×
03Hawaii~20K1.90×
04Alaska~7K1.63×
05Idaho~10K1.40×
06Montana~7K1.29×
07California~300K1.26×
08Washington, District of Columbia~6K1.05×
09Colorado~30K1.01×
10Nevada~20K0.84×
11Arizona~30K0.83×
12Massachusetts~30K0.80×
13Utah~10K0.78×
14Vermont~3K0.74×
15Maryland~20K0.71×
16Illinois~50K0.70×
17Minnesota~20K0.70×
18Virginia~30K0.69×
19Connecticut~10K0.67×
20Texas~100K0.65×
21New Mexico~7K0.65×
22North Dakota~3K0.60×
23New Jersey~30K0.59×
24Nebraska~6K0.57×
25Rhode Island~4K0.57×
26South Dakota~3K0.57×
27New Hampshire~4K0.56×
28New York~60K0.54×
29Kansas~9K0.54×
30Maine~4K0.54×
31Wisconsin~20K0.53×
32Iowa~9K0.53×
33Pennsylvania~30K0.51×
34Missouri~20K0.50×
35Michigan~30K0.49×
36Indiana~20K0.49×
37Delaware~3K0.49×
38Oklahoma~10K0.48×
39Georgia~30K0.47×
40North Carolina~30K0.45×
41Ohio~30K0.44×
42Alabama~10K0.43×
43Arkansas~7K0.42×
44Tennessee~20K0.41×
45Florida~60K0.40×
46Louisiana~10K0.40×
47West Virginia~4K0.38×
48Kentucky~9K0.37×
49Mississippi~6K0.37×
50South Carolina~10K0.36×
Fig. 06

Affinity by region

Affinity by region — University of Washington, United States
0.36×1.00×17.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Washington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Washington audience
#·InterestCategoryAffinity×
01Boston LegalMovies & TV83.65×
02DePauw UniversityBusiness & Career37.50×
03University of California, RiversideBusiness & Career34.53×
04Washington HuskiesSports32.32×
05University of California, IrvineBusiness & Career20.14×
06University of California, San DiegoBusiness & Career19.81×
07Utah Utes footballSports19.24×
08University of California, DavisBusiness & Career18.62×
09TransamericaBusiness & Career16.25×
10University of California, BerkeleyBusiness & Career15.48×
11Duke UniversityBusiness & Career11.77×
12Georgetown UniversityBusiness & Career10.80×
13University of ArizonaBusiness & Career10.80×
14Ted DansonMovies & TV10.46×
15Vanderbilt UniversityBusiness & Career9.32×
16University of North Carolina at Chapel HillBusiness & Career9.28×
17Northwestern UniversityBusiness & Career9.07×
18ZootopiaMovies & TV8.09×
19Indiana Hoosiers footballSports5.10×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Washington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Washington audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.83×
Early Adopter MentalityPOWER1.33×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Washington audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.95×
Family OrientationCONSERVATISM0.97×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Washington have in United States?

University of Washington has an estimated audience of 2,033,414 people in United States, concentrated in Washington and California.

02

What is the gender split and age of University of Washington fans?

42.9% of University of Washington fans are female, 57.1% are male, with an average age of 40.9 years.

03

Which brands do University of Washington fans like most?

University of Washington fans show strongest brand affinity for Boston Legal (83.65×), Utah Utes football (19.24×), and Washington Huskies (32.32×) over the country average.

04

Where do University of Washington fans live in United States?

University of Washington fans in United States are most concentrated in Washington (reach ~700K), California (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Washington fans also like?

Beyond University of Washington itself, the audience over-indexes on Utah Utes football (19.24×), Washington Huskies (32.32×), University of California, Berkeley (15.48×), and University of California, Riverside (34.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See University of Washington audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →