Washington Huskies Audience in United States

Washington Huskies logo

Washington Huskies has an estimated audience of 709,138 people in United States. 34.0% are female, 66.0% are male, average age 41.9. Top regions: Washington, California, Arizona. Top brand affinities: Goop, Wok, Quiche, Governor of Michigan, Guitarist (magazine).

The average Washington Huskies fan in United States is 41.9 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Arizona. Top brand affinities include Goop, Wok, Quiche, with strongest over-indexing on Goop (8.11× the country average). Demographically, the Washington Huskies audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Washington Huskies fans

Demographic split for Washington Huskies audience in United States
MetricValue
Female34.0%
Male66.0%
Average age41.9
Estimated audience size709,138

Audience persona

The typical Washington Huskies fan in United States is more male, around 41.9 years old, with strong Sports Activity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Washington Huskies in United States
RegionReachAffinity
Washington193,53213.6×
California51,4490.66×
Arizona34,4342.38×
Oregon26,9913.32×
Texas26,4180.43×
Alabama23,2382.35×
Florida16,5740.35×
New York10,4190.26×
Ohio10,1260.46×
Michigan10,1130.55×
Pennsylvania10,1070.42×
Illinois9,2180.39×
Georgia9,1370.42×
North Carolina8,5900.4×
Idaho7,3862.08×
Hawaii6,8232.24×
Colorado6,8040.61×
Iowa6,7141.15×
Virginia6,4820.38×
Indiana6,4200.5×
Tennessee6,3540.45×
New Jersey6,1810.34×
Nevada6,1130.89×
Alaska5,4823.61×
South Carolina5,1570.48×
Massachusetts4,8910.35×
Maryland4,5410.37×
Mississippi3,9870.68×
Wisconsin3,9220.37×
Utah3,8490.61×
Minnesota3,8340.38×
Missouri3,6340.32×
Louisiana3,5360.39×
Nebraska3,4590.97×
Kentucky3,3610.38×
Montana3,3171.69×
Oklahoma2,8170.36×
Arkansas2,3190.4×
Kansas2,0200.36×
Connecticut1,9430.27×
New Mexico1,8920.53×
South Dakota1,0560.64×
West Virginia1,0270.31×
Rhode Island9160.41×
Washington, District of Columbia9050.42×
New Hampshire7690.28×
North Dakota7350.5×
Maine6930.27×
Delaware5770.29×
Wyoming5600.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Huskies audience
BrandAffinityCategory
Goop8.11×Internet & Social Media
Wok9.58×Food & Beverages
Quiche17.74×Food & Beverages
Governor of Michigan9.75×Politics & Society
Guitarist (magazine)13.89×Music & Radio
Kevin Carroll26.12×Movies & TV
Israel2.19×Travel & Leisure
Mathcore8.25×Music & Radio
Cherish (group)10.87×Music & Radio
Alaska1.67×Travel & Leisure
headspace8.85×Health
SmartKey26.87×Technology & Electronics
Hipster8.69×Politics & Society
Fairy godmother6.73×Literature
Google Home5.69×Technology & Electronics
Primary and secondary antibodies31.68×Health
TV Fanatic9.14×Movies & TV
Grace Slick6.71×Music & Radio
Pro-Ject3.09×Music & Radio
Nebraska Cornhuskers football2.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Huskies audience
TraitClusterScore
Sports ActivityPOWER1.19
Community OrientationOPEN1.16
Early Adopter MentalityPOWER1.12
SustainabilityBALANCE1.05
Career OrientationPOWER1.04
TravellingTHRILL0.95

Worldwide distribution

Worldwide audience distribution share by country for Washington Huskies
CountryShare
United States83.1%
Canada5.0%
Germany1.5%

See Washington Huskies audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Washington Huskies have in United States?

Washington Huskies has an estimated audience of 709,138 people in United States, concentrated in Washington and California.

What is the gender split and age of Washington Huskies fans?

34.0% of Washington Huskies fans are female, 66.0% are male, with an average age of 41.9 years.

Which brands do Washington Huskies fans like most?

Washington Huskies fans show strongest brand affinity for Goop (8.11×), Wok (9.58×), and Quiche (17.74×) over the country average.

Where do Washington Huskies fans live in United States?

Washington Huskies fans in United States are most concentrated in Washington (reach 193,532), California (reach 51,449), and Arizona (reach 34,434). These three regions account for the largest share of the active audience.

What other brands do Washington Huskies fans also like?

Beyond Washington Huskies itself, the audience over-indexes on Wok (9.58×), Quiche (17.74×), Governor of Michigan (9.75×), and Guitarist (magazine) (13.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Huskies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.