Rascasse Audience Intelligence

Washington Huskies Audience in United States

A data profile of the people who buy, follow and care about Washington Huskies in United States — modelled from more than twelve digital signal sources. Washington Huskies has an estimated audience of 709,694 people in United States.

#455among Team in United States#2804in Sports

The average Washington Huskies fan in United States is 41.9 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Arizona.

Top brand affinities include Seattle Mariners, Washington Huskies football, University of Washington, with strongest over-indexing on Seattle Mariners (15.52× the country average).

Demographically, the Washington Huskies audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Huskies fan in United States is more male, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Huskies profile in United States.

Audience size
710K
in United States
Gender
34.0%♀
66.0% male
Age
41.9
average years
Country rank
#29665
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Huskies fans

34.0% are female, 66.0% are male, average age 41.9.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Washington Huskies audience in United States
MetricValue
Female34.0%
Male66.0%
Average age41.9
Estimated audience size709,694
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Washington Huskies audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

83.0%

of the worldwide Washington Huskies audience comes from United States.

Worldwide audience distribution share by country for Washington Huskies
CountryShare
United States83.0%
Canada5.0%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Huskies audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Huskies fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K14.07×
02Alaska~5K3.19×
03Oregon~30K3.18×
04Montana~6K2.98×
05Hawaii~8K2.61×
06Idaho~8K2.33×
07Alabama~20K2.10×
08Arizona~30K2.05×
09Iowa~8K1.39×
10Nebraska~3K0.93×
11Nevada~6K0.87×
12South Dakota~1K0.79×
13North Dakota~1K0.70×
14Utah~4K0.69×
15Mississippi~4K0.68×
16Vermont<1K0.68×
17California~50K0.64×
18New Mexico~2K0.64×
19Ohio~10K0.62×
20Colorado~7K0.61×
21Rhode Island~1K0.58×
22Washington, District of Columbia~1K0.57×
23Delaware~1K0.56×
24West Virginia~2K0.54×
25Maine~1K0.54×
26New Hampshire~1K0.53×
27Michigan~10K0.51×
28Tennessee~7K0.50×
29South Carolina~5K0.49×
30Arkansas~3K0.49×
31Indiana~6K0.48×
32Kansas~3K0.48×
33Maryland~5K0.45×
34Louisiana~4K0.45×
35Oklahoma~4K0.45×
36Wisconsin~5K0.44×
37Kentucky~4K0.44×
38Georgia~9K0.43×
39Minnesota~4K0.42×
40North Carolina~9K0.41×
41Virginia~7K0.41×
42Texas~20K0.40×
43Pennsylvania~9K0.40×
44Connecticut~3K0.40×
45Illinois~9K0.39×
46Missouri~4K0.39×
47Massachusetts~5K0.36×
48Florida~20K0.35×
49New Jersey~6K0.35×
50New York~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Washington Huskies, United States
0.28×1.00×14.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Huskies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Huskies audience
#·InterestCategoryAffinity×
01Washington Huskies footballSports42.07×
02University of WashingtonBusiness & Career32.32×
03Seattle Sounders FCSports24.31×
04Florida Gators men's basketballSports23.05×
05American GreetingsHome & Garden21.82×
06Maryland Terrapins men's basketballSports21.47×
07Arkansas Razorbacks men's basketballSports15.66×
08Seattle MarinersSports15.52×
09Oregon Ducks footballSports8.59×
10GymnasticsSports8.29×
11Texas LonghornsSports8.23×
12Pike Place MarketTravel & Leisure8.01×
13Seattle SeahawksSports7.20×
14Alison BrieMovies & TV6.94×
15FedExBusiness & Career3.61×
16VolleyballSports3.52×
17Mortgage loansBusiness & Career3.08×
18PowerballGames2.83×
19Planet FitnessSports2.14×
20GolfSports1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Huskies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Huskies audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
PatriotismCONSERVATISM1.51×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Huskies audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
CreativityOPEN0.72×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Huskies have in United States?

Washington Huskies has an estimated audience of 709,694 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Washington Huskies fans?

34.0% of Washington Huskies fans are female, 66.0% are male, with an average age of 41.9 years.

03

Which brands do Washington Huskies fans like most?

Washington Huskies fans show strongest brand affinity for Seattle Mariners (15.52×), Washington Huskies football (42.07×), and University of Washington (32.32×) over the country average.

04

Where do Washington Huskies fans live in United States?

Washington Huskies fans in United States are most concentrated in Washington (reach ~200K), California (reach ~50K), and Arizona (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Huskies fans also like?

Beyond Washington Huskies itself, the audience over-indexes on Washington Huskies football (42.07×), University of Washington (32.32×), Gymnastics (8.29×), and Seattle Seahawks (7.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Washington Huskies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Huskies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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