Rascasse Audience Intelligence

American Greetings Target Market in United States

A data profile of the people who buy, follow and care about American Greetings in United States — modelled from more than twelve digital signal sources. American Greetings has an estimated audience of 859,720 people in United States.

#2679among Brand in United States#1193in Home & Garden

The average American Greetings fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Oliver Wyman, E-card, Jin Air, with strongest over-indexing on Oliver Wyman (172.83× the country average).

Demographically, the American Greetings audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Greetings fan in United States is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Oliver Wyman.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Greetings profile in United States.

Audience size
860K
in United States
Gender
63.4%♀
36.6% male
Age
40.8
average years
Country rank
#26184
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Greetings

63.4% are female, 36.6% are male, average age 40.8.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for American Greetings audience in United States
MetricValue
Female63.4%
Male36.6%
Average age40.8
Estimated audience size859,720
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the American Greetings audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

86.6%

of the worldwide American Greetings audience comes from United States.

Worldwide audience distribution share by country for American Greetings
CountryShare
United States86.6%
Canada2.9%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Greetings audience in United States is strongest.

Fig. 05

Top regions by affinity

American Greetings customers by region in United States
#RegionReachAffinity×
01Ohio~40K1.50×
02Arkansas~10K1.49×
03Delaware~3K1.34×
04Arizona~20K1.33×
05New Hampshire~4K1.30×
06Florida~70K1.25×
07Tennessee~20K1.24×
08Vermont~2K1.21×
09Kentucky~10K1.20×
10Utah~9K1.20×
11Maine~4K1.19×
12Colorado~20K1.16×
13Connecticut~10K1.16×
14North Carolina~30K1.13×
15Maryland~20K1.12×
16South Carolina~10K1.09×
17Virginia~20K1.08×
18Massachusetts~20K1.08×
19Hawaii~4K1.08×
20Nevada~9K1.07×
21Oregon~10K1.04×
22New Mexico~5K1.04×
23Illinois~30K1.03×
24New Jersey~20K1.02×
25Pennsylvania~30K1.00×
26Wisconsin~10K1.00×
27Montana~2K0.98×
28California~90K0.96×
29Idaho~4K0.96×
30New York~50K0.95×
31Washington~20K0.94×
32Minnesota~10K0.94×
33Georgia~20K0.93×
34Rhode Island~3K0.92×
35Michigan~20K0.90×
36Missouri~10K0.87×
37Alaska~2K0.87×
38Indiana~10K0.85×
39Kansas~6K0.85×
40West Virginia~3K0.83×
41Alabama~10K0.80×
42Nebraska~3K0.80×
43Washington, District of Columbia~2K0.79×
44North Dakota~1K0.78×
45Texas~60K0.77×
46Iowa~5K0.76×
47Mississippi~5K0.76×
48South Dakota~1K0.72×
49Louisiana~8K0.68×
50Oklahoma~6K0.62×
Fig. 06

Affinity by region

Affinity by region — American Greetings, United States
0.62×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Greetings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Greetings audience
#·InterestCategoryAffinity×
01Jin AirTravel & Leisure254.67×
02Oliver WymanBusiness & Career172.83×
03MoonpigHome & Garden80.46×
04Max BrennerFood & Beverages64.55×
05Shock GMusic & Radio56.97×
06E-cardInternet & Social Media48.05×
07Korean AirTravel & Leisure42.45×
08Asiana AirlinesTravel & Leisure40.42×
09JumpingSports27.62×
10JibJabInternet & Social Media26.83×
11Jewel (singer)Music & Radio16.18×
12Dazed and ConfusedMovies & TV13.64×
13TrampoliningSports12.80×
14Greeting cardKids & Family6.34×
15Nativity of JesusPolitics & Society6.23×
16Christmas treeKids & Family6.08×
17PeacePolitics & Society5.53×
18EasterPolitics & Society5.18×
19ManhattanTravel & Leisure4.62×
20Christmas EveKids & Family4.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Greetings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Greetings audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.80×
Risk AppetiteTHRILL1.54×
SpiritualityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Greetings audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.90×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Greetings's target market in United States?

American Greetings's target market in United States covers an estimated 859,720 people, concentrated in California and Florida.

02

What is the gender split and age of American Greetings customers?

63.4% of the American Greetings audience are female, 36.6% are male, with an average age of 40.8 years.

03

Which brands do American Greetings fans like most?

American Greetings fans show strongest brand affinity for Oliver Wyman (172.83×), E-card (48.05×), and Jin Air (254.67×) over the country average.

04

Where do American Greetings fans live in United States?

American Greetings fans in United States are most concentrated in California (reach ~90K), Florida (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Greetings fans also like?

Beyond American Greetings itself, the audience over-indexes on E-card (48.05×), Jin Air (254.67×), Korean Air (42.45×), and JibJab (26.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Greetings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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