American Greetings Audience in United States

American Greetings logo

American Greetings has an estimated audience of 870,632 people in United States. 63.4% are female, 36.6% are male, average age 40.8. Top regions: California, Florida, Texas. Top brand affinities: Oliver Wyman, E-card, Jin Air, Korean Air, JibJab.

The average American Greetings fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Oliver Wyman, E-card, Jin Air, with strongest over-indexing on Oliver Wyman (172.83× the country average). Demographically, the American Greetings audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of American Greetings fans

Demographic split for American Greetings audience in United States
MetricValue
Female63.4%
Male36.6%
Average age40.8
Estimated audience size870,632

Audience persona

The typical American Greetings fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Oliver Wyman.

Top regions in United States

Top regions ranked by reach for American Greetings in United States
RegionReachAffinity
California96,8291.01×
Florida73,5071.25×
Texas60,0230.8×
New York48,5161×
Ohio42,4791.58×
Illinois31,6771.09×
North Carolina29,9411.14×
Pennsylvania29,8001.02×
Arizona25,3421.43×
Georgia24,5920.92×
New Jersey23,6691.07×
Virginia23,5601.11×
Tennessee20,3221.16×
Michigan20,2060.89×
Massachusetts19,1471.12×
Washington17,6181.01×
Maryland17,5581.17×
Colorado16,4991.2×
South Carolina14,5411.11×
Indiana13,8970.87×
Wisconsin13,1781.01×
Kentucky12,3111.13×
Minnesota11,9960.96×
Missouri11,8830.85×
Oregon10,6431.07×
Arkansas10,5801.47×
Connecticut10,2651.18×
Alabama9,8810.81×
Utah9,4471.21×
Nevada9,3531.11×
Louisiana7,2170.64×
Oklahoma5,7400.59×
Kansas5,5800.81×
Iowa5,2010.73×
Mississippi4,9180.69×
New Mexico4,4461.02×
New Hampshire4,3121.26×
Hawaii4,2071.12×
Idaho4,0650.93×
Maine3,6951.18×
Nebraska3,5120.8×
Delaware3,0501.27×
West Virginia2,8740.71×
Rhode Island2,5200.91×
Montana2,2550.93×
Washington, District of Columbia1,8870.72×
Vermont1,8181.19×
Alaska1,5250.82×
North Dakota1,1140.62×
South Dakota1,0290.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Greetings audience
BrandAffinityCategory
Oliver Wyman172.83×Business & Career
E-card48.05×Internet & Social Media
Jin Air254.67×Travel & Leisure
Korean Air42.45×Travel & Leisure
JibJab26.83×Internet & Social Media
Asiana Airlines40.42×Travel & Leisure
Moonpig80.46×Home & Garden
Christmas tree6.08×Kids & Family
Jumping27.62×Sports
Shock G56.97×Music & Radio
Jewel (singer)16.18×Music & Radio
Manhattan4.62×Travel & Leisure
Nativity of Jesus6.23×Politics & Society
Max Brenner64.55×Food & Beverages
Greeting card6.34×Kids & Family
Easter5.18×Politics & Society
Christmas Eve4.62×Kids & Family
Peace5.53×Politics & Society
Friends2.44×Movies & TV
Trampolining12.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Greetings audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Convenience OrientationPREMIUM1.38
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.25
CreativityOPEN1.21
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for American Greetings
CountryShare
United States86.8%
Canada2.9%
United Kingdom2.0%

See American Greetings audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does American Greetings have in United States?

American Greetings has an estimated audience of 870,632 people in United States, concentrated in California and Florida.

What is the gender split and age of American Greetings fans?

63.4% of American Greetings fans are female, 36.6% are male, with an average age of 40.8 years.

Which brands do American Greetings fans like most?

American Greetings fans show strongest brand affinity for Oliver Wyman (172.83×), E-card (48.05×), and Jin Air (254.67×) over the country average.

Where do American Greetings fans live in United States?

American Greetings fans in United States are most concentrated in California (reach 96,829), Florida (reach 73,507), and Texas (reach 60,023). These three regions account for the largest share of the active audience.

What other brands do American Greetings fans also like?

Beyond American Greetings itself, the audience over-indexes on E-card (48.05×), Jin Air (254.67×), Korean Air (42.45×), and JibJab (26.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Greetings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.