Rascasse Audience Intelligence

Easter Audience in United States

A data profile of the people who buy, follow and care about Easter in United States — modelled from more than twelve digital signal sources. Easter has an estimated audience of 20,512,555 people in United States.

#1092among Topic in United States#89in Politics & Society

The average Easter fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Bath and Bodyworks, Nordstrom rack, with strongest over-indexing on Scooby-Doo (4.89× the country average).

Demographically, the Easter audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Easter fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter profile in United States.

Audience size
20.5M
in United States
Gender
65.1%♀
34.9% male
Age
42.6
average years
Country rank
#1593
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter fans

65.1% are female, 34.9% are male, average age 42.6.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Easter audience in United States
MetricValue
Female65.1%
Male34.9%
Average age42.6
Estimated audience size20,512,555
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Easter audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Easter audience comes from United States.

Worldwide audience distribution share by country for Easter
CountryShare
United States29.3%
Brazil7.5%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter audience in United States is strongest.

Fig. 05

Top regions by affinity

Easter fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K1.40×
02Alabama~300K1.20×
03Arizona~500K1.19×
04Arkansas~200K1.18×
05Kentucky~300K1.17×
06West Virginia~100K1.17×
07Mississippi~200K1.16×
08California~2.5M1.14×
09Massachusetts~500K1.14×
10Hawaii~100K1.14×
11Alaska~50K1.13×
12Oklahoma~300K1.11×
13Kansas~200K1.11×
14Michigan~600K1.09×
15Pennsylvania~700K1.08×
16Indiana~400K1.08×
17Virginia~500K1.07×
18Iowa~200K1.07×
19Minnesota~300K1.04×
20Ohio~600K1.02×
21Tennessee~400K1.02×
22Texas~2M1.01×
23Illinois~700K1.01×
24South Carolina~300K1.01×
25North Carolina~600K0.99×
26Missouri~300K0.99×
27Nevada~200K0.99×
28New Mexico~100K0.99×
29Florida~1.5M0.98×
30Washington~400K0.98×
31Maryland~300K0.98×
32Wisconsin~300K0.98×
33North Dakota~40K0.98×
34New Jersey~500K0.95×
35Connecticut~200K0.95×
36Nebraska~100K0.93×
37Washington, District of Columbia~60K0.93×
38New Hampshire~70K0.92×
39Maine~70K0.92×
40New York~1M0.91×
41Georgia~600K0.91×
42Delaware~50K0.90×
43South Dakota~40K0.90×
44Utah~200K0.86×
45Idaho~90K0.85×
46Rhode Island~50K0.84×
47Oregon~200K0.83×
48Montana~50K0.83×
49Colorado~300K0.80×
50Vermont~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Easter, United States
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV4.89×
02Nicholas HoultMovies & TV4.53×
03Bath and BodyworksShopping3.99×
04Greeting cardKids & Family2.93×
05Valentine's DayKids & Family2.63×
06Drudge ReportSports2.38×
07Nordstrom rackFashion & Accessoires2.14×
08Made in USABusiness & Career2.00×
09BiblePolitics & Society1.90×
10Cyber MondayShopping1.88×
11JesusPolitics & Society1.82×
12Real propertyHome & Garden1.79×
13GeneticsKids & Family1.78×
14Discount storesShopping1.74×
15TraditionPolitics & Society1.69×
16Ace HardwareHome & Garden1.67×
17Black Friday (shopping)Shopping1.62×
18Shopping mallsShopping1.53×
19Nonprofit organizationPolitics & Society1.52×
20RadioTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
SpiritualityBALANCE1.75×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter have in United States?

Easter has an estimated audience of 20,512,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Easter fans?

65.1% of Easter fans are female, 34.9% are male, with an average age of 42.6 years.

03

Which brands do Easter fans like most?

Easter fans show strongest brand affinity for Scooby-Doo (4.89×), Bath and Bodyworks (3.99×), and Nordstrom rack (2.14×) over the country average.

04

Where do Easter fans live in United States?

Easter fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Easter fans also like?

Beyond Easter itself, the audience over-indexes on Bath and Bodyworks (3.99×), Nordstrom rack (2.14×), Jesus (1.82×), and Nonprofit organization (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Easter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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