Easter Audience in United States

Easter has an estimated audience of 20,512,555 people in United States. 65.1% are female, 34.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Easter fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Easter audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Easter fans

Demographic split for Easter audience in United States
MetricValue
Female65.1%
Male34.9%
Average age42.6
Estimated audience size20,512,555

Audience persona

The typical Easter fan in United States is more female, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Easter in United States
RegionReachAffinity
California2,929,4921.3×
Texas1,827,0871.04×
Florida1,459,5291.05×
New York1,080,1050.94×
Pennsylvania749,3521.08×
Illinois707,4921.04×
Ohio653,6641.03×
North Carolina636,1821.03×
Michigan625,5511.17×
Virginia575,4331.15×
Arizona554,2931.32×
New Jersey498,1760.95×
Georgia483,9580.77×
Massachusetts471,5211.17×
Tennessee454,5501.1×
Indiana430,7001.15×
Louisiana407,5671.54×
Alabama372,5161.3×
Washington372,4810.91×
Maryland344,6180.98×
Kentucky318,6431.24×
South Carolina314,8581.02×
Missouri307,2160.93×
Minnesota303,5951.03×
Wisconsin289,7330.94×
Oklahoma263,8561.16×
Arkansas216,8111.28×
Nevada206,9611.04×
Mississippi206,1601.22×
Colorado198,0330.61×
Connecticut192,5370.94×
Kansas192,0731.19×
Iowa188,9241.12×
Oregon163,7220.7×
Utah144,6650.79×
West Virginia113,2601.19×
Hawaii102,1871.16×
New Mexico95,9110.93×
Nebraska86,8790.84×
Idaho78,4740.76×
Maine63,3950.86×
New Hampshire60,3590.75×
Washington, District of Columbia57,3750.93×
Alaska48,0181.09×
Rhode Island47,6870.73×
Delaware45,4120.8×
Montana39,8600.7×
South Dakota38,3360.81×
North Dakota37,3660.89×
Vermont24,5890.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Easter audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Capital One4.86×Business & Career
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Google Maps4.17×Internet & Social Media
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Easter audience
TraitClusterScore
SpiritualityBALANCE1.5
PatriotismCONSERVATISM1.36
Price SensitivityPREMIUM1.27
Family OrientationCONSERVATISM1.16
Need for SecurityCONSERVATISM1.14
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Easter
CountryShare
United States29.3%
Brazil7.5%
United Kingdom6.7%

See Easter audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Easter have in United States?

Easter has an estimated audience of 20,512,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Easter fans?

65.1% of Easter fans are female, 34.9% are male, with an average age of 42.6 years.

Which brands do Easter fans like most?

Easter fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Easter fans live in United States?

Easter fans in United States are most concentrated in California (reach 2,929,492), Texas (reach 1,827,087), and Florida (reach 1,459,529). These three regions account for the largest share of the active audience.

What other brands do Easter fans also like?

Beyond Easter itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.