A data profile of the people who buy, follow and care about Easter in Brazil — modelled from more than twelve digital signal sources. Easter has an estimated audience of 5,246,632 people in Brazil.
Easter has an estimated audience of 5,246,632 people in Brazil. 70.8% are female, 29.2% are male, average age 39.7. Top brand affinities: Instagram, Medicine, Rock music, Country music, Shopping malls.
Top brand affinities include Instagram, Medicine, Rock music, with strongest over-indexing on Instagram (1.8× the country average).
Demographically, the Easter audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Easter fan in Brazil is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Easter profile in Brazil.
70.8% are female, 29.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 39.7 |
| Estimated audience size | 5,246,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Easter audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.5% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Easter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 4.24× | ||
| 02 | Thiago Silva | Sports | 4.24× | ||
| 03 | Gluten | Health | 4.05× | ||
| 04 | Borussia Dortmund | Sports | 3.39× | ||
| 05 | Rick and Morty | Movies & TV | 3.18× | ||
| 06 | Spanish language | Politics & Society | 2.61× | ||
| 07 | Tradition | Politics & Society | 1.83× | ||
| 08 | Internet & Social Media | 1.80× | |||
| 09 | Rock music | Music & Radio | 1.79× | ||
| 10 | Medicine | Business & Career | 1.78× | ||
| 11 | Pop music | Music & Radio | 1.77× | ||
| 12 | Country music | Music & Radio | 1.69× | ||
| 13 | Hip hop music | Music & Radio | 1.68× | ||
| 14 | Michael Jackson | Music & Radio | 1.68× | ||
| 15 | Shopping malls | Shopping | 1.65× | ||
| 16 | MSN | News | 1.62× | ||
| 17 | Soul music | Music & Radio | 1.58× | ||
| 18 | Hypermarket | Shopping | 1.52× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.51× | ||
| 20 | Veganism | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.83× | |
| Spirituality | BALANCE | 1.49× | |
| Creativity | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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