Rascasse Audience Intelligence

Easter Audience in Germany

A data profile of the people who buy, follow and care about Easter in Germany — modelled from more than twelve digital signal sources. Easter has an estimated audience of 1,929,744 people in Germany.

#2003among Topic in Germany#125in Politics & Society

The average Easter fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love Actually, New Year's Eve, Telegram, with strongest over-indexing on Love Actually (15.45× the country average).

Demographically, the Easter audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Easter fan in Germany is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Love Actually.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter profile in Germany.

Audience size
1.9M
in Germany
Gender
65.4%♀
34.6% male
Age
39.9
average years
Country rank
#3486
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter fans

65.4% are female, 34.6% are male, average age 39.9.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Easter audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age39.9
Estimated audience size1,929,744
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Easter audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Easter audience comes from Germany.

Worldwide audience distribution share by country for Easter
CountryShare
United States29.3%
Brazil7.5%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Easter fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.13×
02Berlin~100K1.10×
03Brandenburg~70K1.10×
04Thüringen~50K1.09×
05Hamburg~50K1.07×
06Niedersachsen~200K1.03×
07Mecklenburg-Vorpommern~40K1.03×
08Sachsen-Anhalt~50K1.01×
09Nordrhein-Westfalen~400K1.00×
10Hessen~100K0.99×
11Schleswig-Holstein~70K0.98×
12Bremen~20K0.97×
13Bayern~300K0.96×
14Rheinland-Pfalz~90K0.93×
15Baden-Württemberg~200K0.92×
16Saarland~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Easter, Germany
0.80×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV15.45×
02Earth DayPolitics & Society15.45×
03International Olympic CommitteeSports15.45×
04Wales national football teamSports15.45×
05Home AloneMovies & TV15.45×
06Gender-neutral languagePolitics & Society15.45×
07Same-sex marriageKids & Family15.11×
08New Year's EveHome & Garden14.69×
09Small Business AdministrationBusiness & Career14.41×
10Open water swimmingSports13.36×
11Croatia national football teamSports12.57×
12Scotland national football teamSports11.32×
13FundraisingBusiness & Career8.02×
14TelegramInternet & Social Media6.79×
15VacationsTravel & Leisure3.47×
16NatureHome & Garden2.60×
17FamilyKids & Family2.33×
18Netto Marken-DiscountShopping2.10×
19TagesschauMovies & TV1.97×
20GermanyTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.49×
Family OrientationCONSERVATISM1.41×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Career OrientationPOWER0.88×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter have in Germany?

Easter has an estimated audience of 1,929,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Easter fans?

65.4% of Easter fans are female, 34.6% are male, with an average age of 39.9 years.

03

Which brands do Easter fans like most?

Easter fans show strongest brand affinity for Love Actually (15.45×), New Year's Eve (14.69×), and Telegram (6.79×) over the country average.

04

Where do Easter fans live in Germany?

Easter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Easter fans also like?

Beyond Easter itself, the audience over-indexes on New Year's Eve (14.69×), Telegram (6.79×), Fundraising (8.02×), and Earth Day (15.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Easter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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