Easter Audience in Germany
Easter has an estimated audience of 1,929,744 people in Germany. 65.4% are female, 34.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Stradivarius, Inha University, Este, Veneto, Volvo V60.
The average Easter fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Stradivarius, Inha University, with strongest over-indexing on Home Office (1.62× the country average). Demographically, the Easter audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Easter fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 39.9 |
| Estimated audience size | 1,929,744 |
Audience persona
The typical Easter fan in Germany is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,946 | 1.04× |
| Bayern | 295,843 | 0.95× |
| Baden-Württemberg | 241,675 | 0.92× |
| Niedersachsen | 193,141 | 1.03× |
| Hessen | 147,558 | 1× |
| Sachsen | 103,559 | 1.09× |
| Berlin | 100,661 | 1.17× |
| Rheinland-Pfalz | 90,802 | 0.94× |
| Schleswig-Holstein | 66,464 | 0.96× |
| Brandenburg | 63,200 | 1.06× |
| Hamburg | 52,483 | 1.2× |
| Thüringen | 49,448 | 1.01× |
| Sachsen-Anhalt | 44,764 | 0.9× |
| Mecklenburg-Vorpommern | 35,136 | 0.95× |
| Saarland | 18,492 | 0.78× |
| Bremen | 16,488 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.62× | Business & Career |
| Stradivarius | 1.89× | Shopping |
| Inha University | 15.32× | Business & Career |
| Este, Veneto | 1.78× | Travel & Leisure |
| Volvo V60 | 2.88× | Cars & Mobility |
| Esra Erol | 3.29× | Movies & TV |
| Zagreb | 2.17× | Travel & Leisure |
| Bank account | 1.59× | Business & Career |
| Cachorro | 1.86× | Pets & Animals |
| Keeper (password manager) | 2.1× | Technology & Electronics |
| Janitor | 2.98× | Home & Garden |
| Pantsuit | 3.1× | Fashion & Accessoires |
| Ipekyol | 1.85× | Shopping |
| Fatteh | 4.47× | Food & Beverages |
| Samanyolu Haber | 1.87× | Movies & TV |
| Friedrich Gulda | 8.09× | Music & Radio |
| Steampunk | 1.56× | Fashion & Accessoires |
| Fat-tailed sheep | 8.44× | Pets & Animals |
| Solo climbing | 1.52× | Sports |
| Preacher (comics) | 2.58× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.49 |
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.33 |
| Family Orientation | CONSERVATISM | 1.32 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.5% |
| United Kingdom | 6.7% |
See Easter audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Easter have in Germany?
Easter has an estimated audience of 1,929,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Easter fans?
65.4% of Easter fans are female, 34.6% are male, with an average age of 39.9 years.
Which brands do Easter fans like most?
Easter fans show strongest brand affinity for Home Office (1.62×), Stradivarius (1.89×), and Inha University (15.32×) over the country average.
Where do Easter fans live in Germany?
Easter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,946), Bayern (reach 295,843), and Baden-Württemberg (reach 241,675). These three regions account for the largest share of the active audience.
What other brands do Easter fans also like?
Beyond Easter itself, the audience over-indexes on Stradivarius (1.89×), Inha University (15.32×), Este, Veneto (1.78×), and Volvo V60 (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.