Rascasse Audience Intelligence

Open water swimming Audience in Germany

A data profile of the people who buy, follow and care about Open water swimming in Germany — modelled from more than twelve digital signal sources. Open water swimming has an estimated audience of 350,890 people in Germany.

#173among Sport in Germany#5682among Topic in Germany#1228in Sports

The average Open water swimming fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Die Welt, Spiegel Online, Telegram, with strongest over-indexing on Die Welt (17.82× the country average).

Demographically, the Open water swimming audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Open water swimming fan in Germany is balanced, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Die Welt.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open water swimming profile in Germany.

Audience size
351K
in Germany
Gender
48.5%♀
51.5% male
Age
42.1
average years
Country rank
#15489
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open water swimming fans

48.5% are female, 51.5% are male, average age 42.1.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Open water swimming audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age42.1
Estimated audience size350,890
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Open water swimming audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Open water swimming audience comes from Germany.

Worldwide audience distribution share by country for Open water swimming
CountryShare
United States23.2%
United Kingdom10.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open water swimming audience in Germany is strongest.

Fig. 05

Top regions by affinity

Open water swimming fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.27×
02Mecklenburg-Vorpommern~8K1.23×
03Sachsen-Anhalt~10K1.13×
04Hamburg~9K1.09×
05Bremen~3K1.09×
06Sachsen~20K1.01×
07Brandenburg~10K1.01×
08Thüringen~9K1.00×
09Niedersachsen~30K0.98×
10Bayern~50K0.96×
11Saarland~4K0.96×
12Berlin~10K0.92×
13Nordrhein-Westfalen~60K0.83×
14Rheinland-Pfalz~10K0.83×
15Baden-Württemberg~40K0.82×
16Hessen~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Open water swimming, Germany
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open water swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open water swimming audience
#·InterestCategoryAffinity×
01Die WeltNews17.82×
02TelegramInternet & Social Media17.76×
03Love ActuallyMovies & TV16.55×
04Sustainable designBusiness & Career16.33×
05Santa ClausKids & Family16.08×
06Christmas marketFood & Beverages15.94×
07MemeInternet & Social Media15.83×
08LGBT communityPolitics & Society15.17×
09Freestyle swimmingSports15.05×
10Angela MerkelPolitics & Society14.66×
11Home Alone (franchise)Movies & TV14.61×
12Christmas treeKids & Family14.56×
13Christmas decorationHome & Garden14.56×
14Der TagesspiegelNews14.44×
15Der SpiegelNews14.02×
16Spiegel OnlineNews13.97×
17Christmas EveKids & Family13.28×
18Die ZeitNews11.49×
19ChristmasKids & Family10.86×
20FIFA World CupSports4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open water swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open water swimming audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.14×
SpiritualityBALANCE3.68×
Social Media UsageJOY2.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open water swimming audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open water swimming have in Germany?

Open water swimming has an estimated audience of 350,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Open water swimming fans?

48.5% of Open water swimming fans are female, 51.5% are male, with an average age of 42.1 years.

03

Which brands do Open water swimming fans like most?

Open water swimming fans show strongest brand affinity for Die Welt (17.82×), Spiegel Online (13.97×), and Telegram (17.76×) over the country average.

04

Where do Open water swimming fans live in Germany?

Open water swimming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Open water swimming fans also like?

Beyond Open water swimming itself, the audience over-indexes on Spiegel Online (13.97×), Telegram (17.76×), Der Tagesspiegel (14.44×), and Der Spiegel (14.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Open water swimming audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Open water swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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