Open water swimming Audience in Germany
Open water swimming has an estimated audience of 350,890 people in Germany. 48.5% are female, 51.5% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Die Welt, Telegram, Der Tagesspiegel, Der Spiegel.
The average Open water swimming fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Die Welt, Telegram, with strongest over-indexing on Spiegel Online (13.97× the country average). Demographically, the Open water swimming audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Open water swimming fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 42.1 |
| Estimated audience size | 350,890 |
Audience persona
The typical Open water swimming fan in Germany is balanced, around 42.1 years old, with strong Sports Activity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,209 | 0.84× |
| Bayern | 56,530 | 1× |
| Baden-Württemberg | 39,946 | 0.83× |
| Niedersachsen | 35,574 | 1.04× |
| Hessen | 20,347 | 0.76× |
| Schleswig-Holstein | 17,394 | 1.38× |
| Sachsen | 16,944 | 0.98× |
| Berlin | 14,867 | 0.95× |
| Rheinland-Pfalz | 13,141 | 0.75× |
| Brandenburg | 10,879 | 1× |
| Sachsen-Anhalt | 10,864 | 1.19× |
| Mecklenburg-Vorpommern | 9,445 | 1.41× |
| Hamburg | 9,224 | 1.16× |
| Thüringen | 8,357 | 0.93× |
| Saarland | 3,275 | 0.76× |
| Bremen | 3,000 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 13.97× | News |
| Die Welt | 17.82× | News |
| Telegram | 17.76× | Internet & Social Media |
| Der Tagesspiegel | 14.44× | News |
| Der Spiegel | 14.02× | News |
| Meme | 15.83× | Internet & Social Media |
| Santa Claus | 16.08× | Kids & Family |
| Christmas market | 15.94× | Food & Beverages |
| Christmas | 10.86× | Kids & Family |
| UEFA Nations League | 15.17× | Sports |
| LGBT community | 15.17× | Politics & Society |
| Friedrich Merz | 9.97× | Politics & Society |
| Sustainable design | 16.33× | Business & Career |
| Home Alone (franchise) | 14.61× | Movies & TV |
| Christmas tree | 14.56× | Kids & Family |
| Christmas Eve | 13.28× | Kids & Family |
| Die Zeit | 11.49× | News |
| Angela Merkel | 14.66× | Politics & Society |
| Christmas decoration | 14.56× | Home & Garden |
| Freestyle swimming | 15.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.85 |
| Travelling | THRILL | 1.47 |
| Sustainability | BALANCE | 1.35 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Pet Ownership | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 10.2% |
| Germany | 6.0% |
See Open water swimming audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Open water swimming have in Germany?
Open water swimming has an estimated audience of 350,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Open water swimming fans?
48.5% of Open water swimming fans are female, 51.5% are male, with an average age of 42.1 years.
Which brands do Open water swimming fans like most?
Open water swimming fans show strongest brand affinity for Spiegel Online (13.97×), Die Welt (17.82×), and Telegram (17.76×) over the country average.
Where do Open water swimming fans live in Germany?
Open water swimming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,209), Bayern (reach 56,530), and Baden-Württemberg (reach 39,946). These three regions account for the largest share of the active audience.
What other brands do Open water swimming fans also like?
Beyond Open water swimming itself, the audience over-indexes on Die Welt (17.82×), Telegram (17.76×), Der Tagesspiegel (14.44×), and Der Spiegel (14.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Open water swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.