Rascasse Audience Intelligence

Open water swimming Audience in United States

A data profile of the people who buy, follow and care about Open water swimming in United States — modelled from more than twelve digital signal sources. Open water swimming has an estimated audience of 1,360,481 people in United States.

#201among Sport in United States#7634among Topic in United States#1739in Sports

The average Open water swimming fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open water swimming profile in United States.

Audience size
1.4M
in United States
Gender
60.4%♀
39.6% male
Age
41.8
average years
Country rank
#19067
Topic in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open water swimming fans

60.4% are female, 39.6% are male, average age 41.8.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Open water swimming audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.8
Estimated audience size1,360,481
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Open water swimming audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3923%
40-4925%
50+23%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Open water swimming audience comes from United States.

Worldwide audience distribution share by country for Open water swimming
CountryShare
United States23.2%
United Kingdom10.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open water swimming audience in United States is strongest.

Fig. 05

Top regions by affinity

Open water swimming fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.33×
02Alaska~4K1.28×
03California~200K1.25×
04Washington, District of Columbia~5K1.21×
05Hawaii~7K1.18×
06Montana~4K1.14×
07Washington~30K1.13×
08Massachusetts~30K1.11×
09North Dakota~3K1.11×
10New Hampshire~6K1.08×
11Maine~5K1.08×
12Rhode Island~5K1.08×
13South Dakota~3K1.08×
14Delaware~4K1.05×
15West Virginia~6K1.01×
16Colorado~20K1.00×
17Virginia~30K0.99×
18Idaho~7K0.99×
19Maryland~20K0.98×
20Connecticut~10K0.97×
21New Mexico~7K0.96×
22Kansas~10K0.95×
23Nebraska~6K0.95×
24New York~70K0.94×
25Mississippi~10K0.94×
26Minnesota~20K0.93×
27Oregon~10K0.93×
28Arkansas~10K0.93×
29Iowa~10K0.93×
30Utah~10K0.92×
31Wisconsin~20K0.91×
32Illinois~40K0.90×
33New Jersey~30K0.90×
34Kentucky~20K0.90×
35North Carolina~40K0.89×
36Oklahoma~10K0.89×
37Indiana~20K0.88×
38South Carolina~20K0.88×
39Louisiana~20K0.88×
40Nevada~10K0.88×
41Alabama~20K0.87×
42Michigan~30K0.86×
43Missouri~20K0.84×
44Pennsylvania~40K0.82×
45Tennessee~20K0.82×
46Arizona~20K0.81×
47Florida~70K0.78×
48Georgia~30K0.78×
49Ohio~30K0.76×
50Texas~80K0.67×
Fig. 06

Affinity by region

Affinity by region — Open water swimming, United States
0.67×1.00×1.33×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Open water swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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