Christmas Eve Audience in Germany
Christmas Eve has an estimated audience of 3,128,734 people in Germany. 63.7% are female, 36.3% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Women's empowerment, Artistic inspiration, Stradivarius, Este, Veneto, Time (magazine).
The average Christmas Eve fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Women's empowerment, Artistic inspiration, Stradivarius, with strongest over-indexing on Women's empowerment (9.31× the country average). Demographically, the Christmas Eve audience skews more female with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas Eve fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 35.7 |
| Estimated audience size | 3,128,734 |
Audience persona
The typical Christmas Eve fan in Germany is more female, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Women's empowerment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 695,220 | 1.02× |
| Bayern | 576,508 | 1.15× |
| Baden-Württemberg | 412,751 | 0.97× |
| Hessen | 355,350 | 1.49× |
| Niedersachsen | 268,508 | 0.88× |
| Berlin | 209,330 | 1.5× |
| Rheinland-Pfalz | 155,684 | 0.99× |
| Sachsen | 139,451 | 0.91× |
| Schleswig-Holstein | 98,042 | 0.87× |
| Brandenburg | 85,550 | 0.88× |
| Hamburg | 72,995 | 1.03× |
| Thüringen | 64,768 | 0.81× |
| Sachsen-Anhalt | 64,270 | 0.79× |
| Mecklenburg-Vorpommern | 42,695 | 0.71× |
| Saarland | 35,270 | 0.92× |
| Bremen | 28,745 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's empowerment | 9.31× | Politics & Society |
| Artistic inspiration | 2.25× | Arts & Culture |
| Stradivarius | 1.75× | Shopping |
| Este, Veneto | 2.6× | Travel & Leisure |
| Time (magazine) | 1.81× | News |
| Inha University | 15.22× | Business & Career |
| Friedrich Gulda | 12.86× | Music & Radio |
| Rancidification | 9.55× | Business & Career |
| Loincloth | 1.73× | Fashion & Accessoires |
| New Era (Namibia) | 2.48× | News |
| Eco Friendly Living | 2.11× | Home & Garden |
| Golem | 1.74× | Technology & Electronics |
| Cynthia Erivo | 2.1× | Movies & TV |
| Volvo V60 | 2.36× | Cars & Mobility |
| Zagreb | 1.91× | Travel & Leisure |
| Fatteh | 4.85× | Food & Beverages |
| Solo climbing | 1.8× | Sports |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Gilbert Burns (fighter) | 6.8× | Sports |
| Jeremy Gilbert | 4.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.42 |
| Indulgence | JOY | 1.47 |
| Pet Ownership | JOY | 1.39 |
| Creativity | OPEN | 1.38 |
| Family Orientation | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 9.6% |
| Germany | 4.2% |
See Christmas Eve audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas Eve have in Germany?
Christmas Eve has an estimated audience of 3,128,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas Eve fans?
63.7% of Christmas Eve fans are female, 36.3% are male, with an average age of 35.7 years.
Which brands do Christmas Eve fans like most?
Christmas Eve fans show strongest brand affinity for Women's empowerment (9.31×), Artistic inspiration (2.25×), and Stradivarius (1.75×) over the country average.
Where do Christmas Eve fans live in Germany?
Christmas Eve fans in Germany are most concentrated in Nordrhein-Westfalen (reach 695,220), Bayern (reach 576,508), and Baden-Württemberg (reach 412,751). These three regions account for the largest share of the active audience.
What other brands do Christmas Eve fans also like?
Beyond Christmas Eve itself, the audience over-indexes on Artistic inspiration (2.25×), Stradivarius (1.75×), Este, Veneto (2.6×), and Time (magazine) (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.