Christmas Eve Audience in Germany
A data profile of the people who buy, follow and care about Christmas Eve in Germany — modelled from more than twelve digital signal sources. Christmas Eve has an estimated audience of 3,128,734 people in Germany.
The average Christmas Eve fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Telegram, Love Actually, Christmas ornament, with strongest over-indexing on Telegram (11.97× the country average).
Demographically, the Christmas Eve audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Christmas Eve fan in Germany is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Telegram.
At a glance
The key figures that characterise the Christmas Eve profile in Germany.
Search interest · 12-month trend
Demographics of Christmas Eve fans
63.7% are female, 36.3% are male, average age 35.7.
Gender split
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 35.7 |
| Estimated audience size | 3,128,734 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Christmas Eve audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 9.6% |
| Germany | 4.2% |
Geography
Where the Christmas Eve audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.33× | |
| 02 | Berlin | ~200K | 1.28× | |
| 03 | Bayern | ~500K | 1.05× | |
| 04 | Bremen | ~30K | 1.05× | |
| 05 | Rheinland-Pfalz | ~200K | 1.02× | |
| 06 | Sachsen-Anhalt | ~80K | 1.02× | |
| 07 | Baden-Württemberg | ~400K | 1.01× | |
| 08 | Nordrhein-Westfalen | ~700K | 1.00× | |
| 09 | Saarland | ~40K | 1.00× | |
| 10 | Hamburg | ~70K | 0.99× | |
| 11 | Brandenburg | ~90K | 0.96× | |
| 12 | Thüringen | ~80K | 0.95× | |
| 13 | Niedersachsen | ~300K | 0.93× | |
| 14 | Mecklenburg-Vorpommern | ~50K | 0.90× | |
| 15 | Sachsen | ~100K | 0.89× | |
| 16 | Schleswig-Holstein | ~100K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Christmas Eve audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Same-sex marriage | Kids & Family | 26.35× | ||
| 02 | Christmas ornament | Home & Garden | 23.90× | ||
| 03 | Love Actually | Movies & TV | 20.00× | ||
| 04 | Earth Day | Politics & Society | 20.00× | ||
| 05 | Wales national football team | Sports | 20.00× | ||
| 06 | Scotland national football team | Sports | 19.74× | ||
| 07 | Gender-neutral language | Politics & Society | 17.89× | ||
| 08 | International Olympic Committee | Sports | 16.17× | ||
| 09 | Home Alone | Movies & TV | 16.01× | ||
| 10 | Climate engineering | Business & Career | 15.72× | ||
| 11 | Small Business Administration | Business & Career | 14.33× | ||
| 12 | Ramadan (calendar month) | Politics & Society | 13.54× | ||
| 13 | New Year's Eve | Home & Garden | 13.30× | ||
| 14 | Croatia national football team | Sports | 12.56× | ||
| 15 | Telegram | Internet & Social Media | 11.97× | ||
| 16 | Trello | Internet & Social Media | 10.62× | ||
| 17 | Fundraising | Business & Career | 7.83× | ||
| 18 | Moodle | Technology & Electronics | 7.24× | ||
| 19 | Flower bouquet | Home & Garden | 6.58× | ||
| 20 | Vacations | Travel & Leisure | 3.19× |
Personality of the Christmas Eve audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Community Orientation | OPEN | 1.39× | |
| Family Orientation | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.83× | |
| Career Orientation | POWER | 0.91× |
Frequently asked questions
How many fans does Christmas Eve have in Germany?
Christmas Eve has an estimated audience of 3,128,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas Eve fans?
63.7% of Christmas Eve fans are female, 36.3% are male, with an average age of 35.7 years.
Which brands do Christmas Eve fans like most?
Christmas Eve fans show strongest brand affinity for Telegram (11.97×), Love Actually (20×), and Christmas ornament (23.9×) over the country average.
Where do Christmas Eve fans live in Germany?
Christmas Eve fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Christmas Eve fans also like?
Beyond Christmas Eve itself, the audience over-indexes on Love Actually (20×), Christmas ornament (23.9×), Earth Day (20×), and Same-sex marriage (26.35×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Christmas Eve audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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