Rascasse Audience Intelligence

Home Alone Audience in Germany

A data profile of the people who buy, follow and care about Home Alone in Germany — modelled from more than twelve digital signal sources. Home Alone has an estimated audience of 414,193 people in Germany.

#20among Comedy in Germany#765among Movie / TV Show / Series in Germany#2209in Movies & TV

The average Home Alone fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Die Welt, Spiegel Online, with strongest over-indexing on Telegram (19.79× the country average).

Demographically, the Home Alone audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home Alone fan in Germany is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Alone profile in Germany.

Audience size
414K
in Germany
Gender
63.0%♀
37.0% male
Age
41.8
average years
Country rank
#13623
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Alone viewers

63.0% are female, 37.0% are male, average age 41.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Home Alone audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age41.8
Estimated audience size414,193
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Home Alone audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4920%
50+26%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Home Alone audience comes from Germany.

Worldwide audience distribution share by country for Home Alone
CountryShare
United States47.1%
United Kingdom14.1%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Alone audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Alone fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.51×
02Hessen~40K1.43×
03Bayern~80K1.15×
04Rheinland-Pfalz~20K1.12×
05Hamburg~10K1.12×
06Bremen~4K1.10×
07Nordrhein-Westfalen~90K1.06×
08Baden-Württemberg~60K1.06×
09Niedersachsen~40K0.92×
10Saarland~5K0.91×
11Schleswig-Holstein~10K0.88×
12Sachsen~20K0.83×
13Brandenburg~10K0.82×
14Thüringen~8K0.78×
15Sachsen-Anhalt~8K0.76×
16Mecklenburg-Vorpommern~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Home Alone, Germany
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Alone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Alone audience
#·InterestCategoryAffinity×
01Beethoven (film)Movies & TV31.92×
02Santa ClausKids & Family20.00×
03TelegramInternet & Social Media19.79×
04Christmas marketFood & Beverages19.00×
05Love ActuallyMovies & TV18.98×
06MemeInternet & Social Media18.96×
07Die WeltNews18.92×
08Home Alone (franchise)Movies & TV18.89×
09Christmas treeKids & Family18.86×
10Christmas decorationHome & Garden18.86×
11LGBT communityPolitics & Society18.49×
12Sustainable designBusiness & Career17.62×
13Angela MerkelPolitics & Society17.58×
14Der TagesspiegelNews17.17×
15Scooby-DooMovies & TV16.34×
16Christmas EveKids & Family16.01×
17Spiegel OnlineNews14.96×
18Der SpiegelNews13.48×
19Friedrich MerzPolitics & Society11.82×
20ChristmasKids & Family10.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Alone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Alone audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.52×
SpiritualityBALANCE4.47×
Social Media UsageJOY3.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Alone audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.87×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Alone have in Germany?

Home Alone has an estimated audience of 414,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home Alone viewers?

63.0% of Home Alone fans are female, 37.0% are male, with an average age of 41.8 years.

03

Which brands do Home Alone fans like most?

Home Alone fans show strongest brand affinity for Telegram (19.79×), Die Welt (18.92×), and Spiegel Online (14.96×) over the country average.

04

Where do Home Alone fans live in Germany?

Home Alone fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Home Alone fans also like?

Beyond Home Alone itself, the audience over-indexes on Die Welt (18.92×), Spiegel Online (14.96×), Der Tagesspiegel (17.17×), and Meme (18.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in Germany

See Home Alone audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Alone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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