Home Alone Audience in Germany
Home Alone has an estimated audience of 408,129 people in Germany. 63.0% are female, 37.0% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Die Welt, Telegram, Der Tagesspiegel, Meme.
The average Home Alone fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Die Welt, Telegram, with strongest over-indexing on Spiegel Online (14.96× the country average). Demographically, the Home Alone audience skews more female with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Home Alone fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 41.8 |
| Estimated audience size | 408,129 |
Audience persona
The typical Home Alone fan in Germany is more female, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,792 | 1.07× |
| Bayern | 79,015 | 1.2× |
| Baden-Württemberg | 57,987 | 1.04× |
| Hessen | 49,356 | 1.59× |
| Niedersachsen | 35,590 | 0.9× |
| Berlin | 30,460 | 1.67× |
| Rheinland-Pfalz | 22,400 | 1.1× |
| Sachsen | 15,812 | 0.79× |
| Schleswig-Holstein | 12,239 | 0.84× |
| Hamburg | 10,465 | 1.13× |
| Brandenburg | 9,482 | 0.75× |
| Sachsen-Anhalt | 7,459 | 0.71× |
| Thüringen | 7,184 | 0.69× |
| Mecklenburg-Vorpommern | 4,831 | 0.62× |
| Saarland | 4,128 | 0.82× |
| Bremen | 3,790 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 14.96× | News |
| Die Welt | 18.92× | News |
| Telegram | 19.79× | Internet & Social Media |
| Der Tagesspiegel | 17.17× | News |
| Meme | 18.96× | Internet & Social Media |
| Der Spiegel | 13.48× | News |
| Santa Claus | 20× | Kids & Family |
| Christmas market | 19× | Food & Beverages |
| UEFA Nations League | 18.18× | Sports |
| Scooby-Doo | 16.34× | Movies & TV |
| LGBT community | 18.49× | Politics & Society |
| Home Alone (franchise) | 18.89× | Movies & TV |
| Christmas tree | 18.86× | Kids & Family |
| Christmas decoration | 18.86× | Home & Garden |
| Friedrich Merz | 11.82× | Politics & Society |
| Beethoven (film) | 31.92× | Movies & TV |
| Christmas Eve | 16.01× | Kids & Family |
| Christmas | 10.86× | Kids & Family |
| Angela Merkel | 17.58× | Politics & Society |
| Sustainable design | 17.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.74 |
| Social Media Usage | JOY | 1.54 |
| Sustainability | BALANCE | 1.46 |
| DIY Mentality | THRILL | 1.33 |
| Sports Activity | POWER | 1.32 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.2% |
| United Kingdom | 14.0% |
| Canada | 5.2% |
See Home Alone audiences in other countries
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does Home Alone have in Germany?
Home Alone has an estimated audience of 408,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home Alone fans?
63.0% of Home Alone fans are female, 37.0% are male, with an average age of 41.8 years.
Which brands do Home Alone fans like most?
Home Alone fans show strongest brand affinity for Spiegel Online (14.96×), Die Welt (18.92×), and Telegram (19.79×) over the country average.
Where do Home Alone fans live in Germany?
Home Alone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,792), Bayern (reach 79,015), and Baden-Württemberg (reach 57,987). These three regions account for the largest share of the active audience.
What other brands do Home Alone fans also like?
Beyond Home Alone itself, the audience over-indexes on Die Welt (18.92×), Telegram (19.79×), Der Tagesspiegel (17.17×), and Meme (18.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Alone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.