Christmas Audience in Germany
Christmas has an estimated audience of 6,414,752 people in Germany. 64.6% are female, 35.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Love Actually, Western Union, Small Business Administration, Real property.
The average Christmas fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Love Actually, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Christmas audience skews more female with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.2 |
| Estimated audience size | 6,414,752 |
Audience persona
The typical Christmas fan in Germany is more female, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,360,493 | 0.97× |
| Bayern | 1,121,507 | 1.09× |
| Baden-Württemberg | 940,049 | 1.07× |
| Niedersachsen | 635,318 | 1.02× |
| Hessen | 443,559 | 0.91× |
| Sachsen | 371,406 | 1.18× |
| Rheinland-Pfalz | 313,075 | 0.97× |
| Berlin | 264,176 | 0.92× |
| Brandenburg | 228,235 | 1.15× |
| Schleswig-Holstein | 217,072 | 0.94× |
| Thüringen | 181,204 | 1.11× |
| Sachsen-Anhalt | 173,025 | 1.04× |
| Mecklenburg-Vorpommern | 119,952 | 0.98× |
| Hamburg | 118,644 | 0.82× |
| Saarland | 73,300 | 0.93× |
| Bremen | 49,302 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Love Actually | 10.86× | Movies & TV |
| Western Union | 5.41× | Business & Career |
| Small Business Administration | 10.86× | Business & Career |
| Real property | 4.86× | Home & Garden |
| Felix Baumgartner | 4.79× | Sports |
| Mother's Day | 3.88× | Kids & Family |
| Moodle | 5.66× | Technology & Electronics |
| Pets | 1.76× | Pets & Animals |
| Croatia national football team | 10.86× | Sports |
| Telegram | 3.6× | Internet & Social Media |
| Catering | 3.82× | Food & Beverages |
| Automobiles | 1.64× | Cars & Mobility |
| New Year's Eve | 5.6× | Home & Garden |
| Netto Marken-Discount | 1.67× | Shopping |
| Home Alone | 10.86× | Movies & TV |
| Spiegel Online | 1.57× | News |
| Secret Escapes | 4.17× | Travel & Leisure |
| Vacations | 2× | Travel & Leisure |
| Fundraising | 3.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.45 |
| Pet Ownership | JOY | 1.33 |
| DIY Mentality | THRILL | 1.29 |
| Indulgence | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Creativity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
See Christmas audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas have in Germany?
Christmas has an estimated audience of 6,414,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas fans?
64.6% of Christmas fans are female, 35.4% are male, with an average age of 37.2 years.
Which brands do Christmas fans like most?
Christmas fans show strongest brand affinity for Jotex (78.71×), Love Actually (10.86×), and Western Union (5.41×) over the country average.
Where do Christmas fans live in Germany?
Christmas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,360,493), Bayern (reach 1,121,507), and Baden-Württemberg (reach 940,049). These three regions account for the largest share of the active audience.
What other brands do Christmas fans also like?
Beyond Christmas itself, the audience over-indexes on Love Actually (10.86×), Western Union (5.41×), Small Business Administration (10.86×), and Real property (4.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.