Christmas Audience in Germany
A data profile of the people who buy, follow and care about Christmas in Germany — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 6,414,752 people in Germany.
The average Christmas fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Fundraising, Love Actually, New Year's Eve, with strongest over-indexing on Fundraising (7.38× the country average).
Demographically, the Christmas audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Christmas fan in Germany is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Fundraising.
At a glance
The key figures that characterise the Christmas profile in Germany.
Search interest · 12-month trend
Demographics of Christmas fans
64.6% are female, 35.4% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.2 |
| Estimated audience size | 6,414,752 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Christmas audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
Geography
Where the Christmas audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~400K | 1.14× | |
| 02 | Thüringen | ~200K | 1.14× | |
| 03 | Brandenburg | ~200K | 1.13× | |
| 04 | Bayern | ~1M | 1.08× | |
| 05 | Sachsen-Anhalt | ~200K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~100K | 1.04× | |
| 07 | Baden-Württemberg | ~900K | 1.03× | |
| 08 | Niedersachsen | ~600K | 0.99× | |
| 09 | Rheinland-Pfalz | ~300K | 0.99× | |
| 10 | Saarland | ~80K | 0.99× | |
| 11 | Nordrhein-Westfalen | ~1.5M | 0.97× | |
| 12 | Schleswig-Holstein | ~200K | 0.93× | |
| 13 | Hessen | ~400K | 0.92× | |
| 14 | Bremen | ~50K | 0.92× | |
| 15 | Berlin | ~300K | 0.89× | |
| 16 | Hamburg | ~100K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love Actually | Movies & TV | 10.86× | ||
| 02 | New Year's Eve | Home & Garden | 10.86× | ||
| 03 | Small Business Administration | Business & Career | 10.86× | ||
| 04 | Earth Day | Politics & Society | 10.86× | ||
| 05 | Croatia national football team | Sports | 10.86× | ||
| 06 | International Olympic Committee | Sports | 10.86× | ||
| 07 | Wales national football team | Sports | 10.86× | ||
| 08 | Home Alone | Movies & TV | 10.86× | ||
| 09 | Open water swimming | Sports | 10.86× | ||
| 10 | Same-sex marriage | Kids & Family | 10.74× | ||
| 11 | Fundraising | Business & Career | 7.38× | ||
| 12 | Moodle | Technology & Electronics | 5.65× | ||
| 13 | Telegram | Internet & Social Media | 4.84× | ||
| 14 | Flower bouquet | Home & Garden | 4.68× | ||
| 15 | Vacations | Travel & Leisure | 2.76× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.91× | ||
| 17 | Tagesschau | Movies & TV | 1.89× | ||
| 18 | Nature | Home & Garden | 1.89× | ||
| 19 | Netto Marken-Discount | Shopping | 1.87× | ||
| 20 | Family | Kids & Family | 1.80× |
Personality of the Christmas audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.61× | |
| Community Orientation | OPEN | 1.51× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Career Orientation | POWER | 0.92× | |
| Urban Lifestyle | OPEN | 1.00× |
Frequently asked questions
How many fans does Christmas have in Germany?
Christmas has an estimated audience of 6,414,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas fans?
64.6% of Christmas fans are female, 35.4% are male, with an average age of 37.2 years.
Which brands do Christmas fans like most?
Christmas fans show strongest brand affinity for Fundraising (7.38×), Love Actually (10.86×), and New Year's Eve (10.86×) over the country average.
Where do Christmas fans live in Germany?
Christmas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Christmas fans also like?
Beyond Christmas itself, the audience over-indexes on Love Actually (10.86×), New Year's Eve (10.86×), Telegram (4.84×), and Flower bouquet (4.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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