Christmas Audience in Germany
Christmas has an estimated audience of 6,414,752 people in Germany. 64.6% are female, 35.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Time (magazine), Jesse Plemons.
The average Christmas fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.62× the country average). Demographically, the Christmas audience skews more female with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.2 |
| Estimated audience size | 6,414,752 |
Audience persona
The typical Christmas fan in Germany is more female, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,360,493 | 0.97× |
| Bayern | 1,121,507 | 1.09× |
| Baden-Württemberg | 940,049 | 1.07× |
| Niedersachsen | 635,318 | 1.02× |
| Hessen | 443,559 | 0.91× |
| Sachsen | 371,406 | 1.18× |
| Rheinland-Pfalz | 313,075 | 0.97× |
| Berlin | 264,176 | 0.92× |
| Brandenburg | 228,235 | 1.15× |
| Schleswig-Holstein | 217,072 | 0.94× |
| Thüringen | 181,204 | 1.11× |
| Sachsen-Anhalt | 173,025 | 1.04× |
| Mecklenburg-Vorpommern | 119,952 | 0.98× |
| Hamburg | 118,644 | 0.82× |
| Saarland | 73,300 | 0.93× |
| Bremen | 49,302 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.62× | Shopping |
| Home Office | 1.62× | Business & Career |
| Stradivarius | 1.57× | Shopping |
| Time (magazine) | 1.54× | News |
| Jesse Plemons | 2.06× | Movies & TV |
| Inha University | 10.86× | Business & Career |
| Figure painting (hobby) | 2.35× | Arts & Culture |
| Volvo V60 | 2.15× | Cars & Mobility |
| Cachorro | 1.58× | Pets & Animals |
| Fatteh | 4.53× | Food & Beverages |
| Superior Hiking Trail | 4.76× | Travel & Leisure |
| Keeper (password manager) | 1.75× | Technology & Electronics |
| Zagreb | 1.58× | Travel & Leisure |
| Cynthia Erivo | 1.66× | Movies & TV |
| Throne of Glass | 2.06× | Literature |
| Preacher (comics) | 2.47× | Literature |
| Samanyolu Haber | 1.56× | Movies & TV |
| Jeremy Gilbert | 4.16× | Movies & TV |
| Janitor | 2.11× | Home & Garden |
| The Equalizer | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.45 |
| Pet Ownership | JOY | 1.33 |
| DIY Mentality | THRILL | 1.29 |
| Indulgence | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Creativity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
See Christmas audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas have in Germany?
Christmas has an estimated audience of 6,414,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas fans?
64.6% of Christmas fans are female, 35.4% are male, with an average age of 37.2 years.
Which brands do Christmas fans like most?
Christmas fans show strongest brand affinity for Rossmann (1.62×), Home Office (1.62×), and Stradivarius (1.57×) over the country average.
Where do Christmas fans live in Germany?
Christmas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,360,493), Bayern (reach 1,121,507), and Baden-Württemberg (reach 940,049). These three regions account for the largest share of the active audience.
What other brands do Christmas fans also like?
Beyond Christmas itself, the audience over-indexes on Home Office (1.62×), Stradivarius (1.57×), Time (magazine) (1.54×), and Jesse Plemons (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.