A data profile of the people who buy, follow and care about Christmas in Canada — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 6,405,587 people in Canada.
The average Christmas fan in Canada is 40.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, HomeSense, YouTube Music, with strongest over-indexing on Real property (1.71× the country average).
Demographically, the Christmas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Christmas fan in Canada is more female, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Christmas profile in Canada.
64.9% are female, 35.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.3 |
| Estimated audience size | 6,405,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Christmas audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
Where the Christmas audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.30× | |
| 02 | Ontario | ~3.5M | 1.26× | |
| 03 | New Brunswick | ~200K | 1.15× | |
| 04 | Nova Scotia | ~200K | 1.08× | |
| 05 | Alberta | ~800K | 1.07× | |
| 06 | Saskatchewan | ~200K | 1.04× | |
| 07 | Manitoba | ~200K | 1.00× | |
| 08 | Newfoundland and Labrador | ~80K | 0.87× | |
| 09 | Prince Edward Island | ~20K | 0.72× | |
| 10 | Quebec | ~900K | 0.57× |
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sushi Shop | Food & Beverages | 2.39× | ||
| 02 | Duvet | Home & Garden | 2.38× | ||
| 03 | Jamie Lee Curtis | Movies & TV | 2.03× | ||
| 04 | Bored Panda | Internet & Social Media | 1.99× | ||
| 05 | Boulanger | Shopping | 1.96× | ||
| 06 | Blanket | Home & Garden | 1.93× | ||
| 07 | John Travolta | Movies & TV | 1.83× | ||
| 08 | Drew Barrymore | Movies & TV | 1.76× | ||
| 09 | Prince (musician) | Music & Radio | 1.75× | ||
| 10 | Courteney Cox | Movies & TV | 1.72× | ||
| 11 | Real property | Home & Garden | 1.71× | ||
| 12 | Ugg boots | Fashion & Accessoires | 1.59× | ||
| 13 | Quilting | Home & Garden | 1.58× | ||
| 14 | YouTube Music | Internet & Social Media | 1.57× | ||
| 15 | West Elm | Home & Garden | 1.56× | ||
| 16 | Christmas market | Food & Beverages | 1.54× | ||
| 17 | Cillian Murphy | Movies & TV | 1.54× | ||
| 18 | Bruce Willis | Movies & TV | 1.53× | ||
| 19 | HomeSense | Home & Garden | 1.52× | ||
| 20 | Blender | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Family Orientation | CONSERVATISM | 1.21× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Christmas has an estimated audience of 6,405,587 people in Canada, concentrated in Ontario and British Columbia.
64.9% of Christmas fans are female, 35.1% are male, with an average age of 40.3 years.
Christmas fans show strongest brand affinity for Real property (1.71×), HomeSense (1.52×), and YouTube Music (1.57×) over the country average.
Christmas fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Christmas itself, the audience over-indexes on HomeSense (1.52×), YouTube Music (1.57×), Blanket (1.93×), and Jamie Lee Curtis (2.03×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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