Christmas Audience in Canada
Christmas has an estimated audience of 6,405,587 people in Canada. 64.9% are female, 35.1% are male, average age 40.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, HomeSense, YouTube Music, Blanket, Bored Panda.
The average Christmas fan in Canada is 40.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, HomeSense, YouTube Music, with strongest over-indexing on Real property (1.71× the country average). Demographically, the Christmas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.3 |
| Estimated audience size | 6,405,587 |
Audience persona
The typical Christmas fan in Canada is more female, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,386,939 | 1.26× |
| British Columbia | 1,244,928 | 1.3× |
| Quebec | 868,877 | 0.57× |
| Alberta | 844,276 | 1.07× |
| Manitoba | 240,271 | 1.0× |
| Saskatchewan | 210,868 | 1.04× |
| Nova Scotia | 207,073 | 1.08× |
| New Brunswick | 169,696 | 1.15× |
| Newfoundland and Labrador | 84,758 | 0.87× |
| Prince Edward Island | 22,746 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.71× | Home & Garden |
| HomeSense | 1.52× | Home & Garden |
| YouTube Music | 1.57× | Internet & Social Media |
| Blanket | 1.93× | Home & Garden |
| Bored Panda | 1.99× | Internet & Social Media |
| Ugg boots | 1.59× | Fashion & Accessoires |
| Jamie Lee Curtis | 2.03× | Movies & TV |
| Bruce Willis | 1.53× | Movies & TV |
| Sushi Shop | 2.39× | Food & Beverages |
| West Elm | 1.56× | Home & Garden |
| John Travolta | 1.83× | Movies & TV |
| Drew Barrymore | 1.76× | Movies & TV |
| Christmas market | 1.54× | Food & Beverages |
| Quilting | 1.58× | Home & Garden |
| Blender | 1.52× | Home & Garden |
| Duvet | 2.38× | Home & Garden |
| Cillian Murphy | 1.54× | Movies & TV |
| Prince (musician) | 1.75× | Music & Radio |
| Boulanger | 1.96× | Shopping |
| Torrid | 1.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
See Christmas audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Christmas have in Canada?
Christmas has an estimated audience of 6,405,587 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Christmas fans?
64.9% of Christmas fans are female, 35.1% are male, with an average age of 40.3 years.
Which brands do Christmas fans like most?
Christmas fans show strongest brand affinity for Real property (1.71×), HomeSense (1.52×), and YouTube Music (1.57×) over the country average.
Where do Christmas fans live in Canada?
Christmas fans in Canada are most concentrated in Ontario (reach 3,386,939), British Columbia (reach 1,244,928), and Quebec (reach 868,877). These three regions account for the largest share of the active audience.
What other brands do Christmas fans also like?
Beyond Christmas itself, the audience over-indexes on HomeSense (1.52×), YouTube Music (1.57×), Blanket (1.93×), and Bored Panda (1.99×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.