Christmas Audience in United Kingdom
Christmas has an estimated audience of 18,354,704 people in United Kingdom. 67.6% are female, 32.4% are male, average age 43.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Home Bargains, Hobby, Distilled beverage, Expensive Taste.
The average Christmas fan in United Kingdom is 43.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Home Bargains, Hobby, with strongest over-indexing on Weddings (1.87× the country average). Demographically, the Christmas audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 43.0 |
| Estimated audience size | 18,354,704 |
Audience persona
The typical Christmas fan in United Kingdom is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,754,219 | 0.69× |
| South East | 2,625,540 | 1.06× |
| Yorkshire and the Humber | 1,987,350 | 1.35× |
| Scotland | 1,565,520 | 0.95× |
| Wales | 1,451,791 | 1.39× |
| South West | 1,390,063 | 0.92× |
| East of England | 1,357,259 | 0.81× |
| West Midlands | 1,097,600 | 1.39× |
| East Midlands | 1,095,354 | 0.85× |
| North West | 993,848 | 0.51× |
| North East | 790,684 | 1.11× |
| Northern Ireland | 552,057 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.87× | Kids & Family |
| Home Bargains | 1.86× | Shopping |
| Hobby | 1.67× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| Expensive Taste | 2.36× | Business & Career |
| 1.71× | Internet & Social Media | |
| Purchase discount | 3.44× | Shopping |
| TripAdvisor | 1.78× | Travel & Leisure |
| Argos (retailer) | 1.52× | Shopping |
| Premier Inn | 1.54× | Travel & Leisure |
| Home business | 3.11× | Business & Career |
| Mango | 3.09× | Shopping |
| Moonpig | 1.8× | Home & Garden |
| Luxury yacht | 2.37× | Travel & Leisure |
| Refrigerator | 1.73× | Home & Garden |
| Daily Star (United Kingdom) | 1.71× | News |
| J. D. Williams | 2.36× | Shopping |
| Children's clothing | 1.75× | Fashion & Accessoires |
| Betfair | 1.74× | Games |
| Mumsnet | 2.02× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.47 |
| Community Orientation | OPEN | 1.42 |
| Indulgence | JOY | 1.4 |
| Family Orientation | CONSERVATISM | 1.12 |
| Luxury Orientation | PREMIUM | 1.09 |
| Convenience Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
See Christmas audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Christmas have in United Kingdom?
Christmas has an estimated audience of 18,354,704 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Christmas fans?
67.6% of Christmas fans are female, 32.4% are male, with an average age of 43.0 years.
Which brands do Christmas fans like most?
Christmas fans show strongest brand affinity for Weddings (1.87×), Home Bargains (1.86×), and Hobby (1.67×) over the country average.
Where do Christmas fans live in United Kingdom?
Christmas fans in United Kingdom are most concentrated in England (reach 11,754,219), South East (reach 2,625,540), and Yorkshire and the Humber (reach 1,987,350). These three regions account for the largest share of the active audience.
What other brands do Christmas fans also like?
Beyond Christmas itself, the audience over-indexes on Home Bargains (1.86×), Hobby (1.67×), Distilled beverage (1.73×), and Expensive Taste (2.36×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.