A data profile of the people who buy, follow and care about Flower bouquet in United Kingdom — modelled from more than twelve digital signal sources. Flower bouquet has an estimated audience of 4,066,693 people in United Kingdom.
The average Flower bouquet fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Matalan, Christmas tree, Christmas Gift, with strongest over-indexing on Matalan (3.29× the country average).
Demographically, the Flower bouquet audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Flower bouquet fan in United Kingdom is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Matalan.
The key figures that characterise the Flower bouquet profile in United Kingdom.
77.6% are female, 22.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 44.6 |
| Estimated audience size | 4,066,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Flower bouquet audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 14.2% |
| United States | 11.1% |
| China | 10.7% |
Where the Flower bouquet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.81× | |
| 02 | Yorkshire and the Humber | ~500K | 1.56× | |
| 03 | England | ~3M | 1.19× | |
| 04 | North East | ~200K | 1.04× | |
| 05 | Wales | ~200K | 1.01× | |
| 06 | Scotland | ~400K | 0.97× | |
| 07 | South East | ~500K | 0.92× | |
| 08 | East of England | ~300K | 0.90× | |
| 09 | Northern Ireland | ~100K | 0.87× | |
| 10 | East Midlands | ~200K | 0.79× | |
| 11 | South West | ~200K | 0.70× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Flower bouquet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday Gifts | Kids & Family | 8.77× | ||
| 02 | Floral design | Home & Garden | 8.32× | ||
| 03 | Christmas Gift | Kids & Family | 8.26× | ||
| 04 | Floristry | Home & Garden | 6.53× | ||
| 05 | Christmas lights | Home & Garden | 6.49× | ||
| 06 | Handmade Crafts | Kids & Family | 6.40× | ||
| 07 | Handmade | Home & Garden | 6.15× | ||
| 08 | Christmas decoration | Home & Garden | 5.84× | ||
| 09 | Candle | Home & Garden | 5.21× | ||
| 10 | Father's Day | Kids & Family | 4.68× | ||
| 11 | Christmas tree | Kids & Family | 4.67× | ||
| 12 | Gift shop | Home & Garden | 4.47× | ||
| 13 | Gift card | Shopping | 4.43× | ||
| 14 | Etsy | Fashion & Accessoires | 3.40× | ||
| 15 | Matalan | Shopping | 3.29× | ||
| 16 | Household | Home & Garden | 3.17× | ||
| 17 | Flower | Home & Garden | 2.66× | ||
| 18 | Christmas | Kids & Family | 2.53× | ||
| 19 | Lidl | Shopping | 2.52× | ||
| 20 | Marks & Spencer | Shopping | 2.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.33× | |
| Design Affinity | PREMIUM | 2.16× | |
| Creativity | OPEN | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Career Orientation | POWER | 0.65× | |
| Risk Appetite | THRILL | 0.81× |
Flower bouquet has an estimated audience of 4,066,693 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
77.6% of Flower bouquet fans are female, 22.4% are male, with an average age of 44.6 years.
Flower bouquet fans show strongest brand affinity for Matalan (3.29×), Christmas tree (4.67×), and Christmas Gift (8.26×) over the country average.
Flower bouquet fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Flower bouquet itself, the audience over-indexes on Christmas tree (4.67×), Christmas Gift (8.26×), Floral design (8.32×), and Candle (5.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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