A data profile of the people who buy, follow and care about Christmas tree in United Kingdom — modelled from more than twelve digital signal sources. Christmas tree has an estimated audience of 7,393,383 people in United Kingdom.
The average Christmas tree fan in United Kingdom is 44.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Demographically, the Christmas tree audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The key figures that characterise the Christmas tree profile in United Kingdom.
71.3% are female, 28.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 44.0 |
| Estimated audience size | 7,393,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Christmas tree audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.3% |
| United Kingdom | 9.6% |
| Germany | 3.4% |
Where the Christmas tree audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.48× | |
| 02 | Yorkshire and the Humber | ~800K | 1.41× | |
| 03 | England | ~5.5M | 1.27× | |
| 04 | North East | ~300K | 1.16× | |
| 05 | Wales | ~400K | 1.05× | |
| 06 | South East | ~900K | 0.91× | |
| 07 | Northern Ireland | ~200K | 0.91× | |
| 08 | East Midlands | ~500K | 0.89× | |
| 09 | South West | ~500K | 0.84× | |
| 10 | East of England | ~500K | 0.80× | |
| 11 | Scotland | ~500K | 0.78× | |
| 12 | North West | ~400K | 0.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Mindfulness | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Mindfulness | BALANCE | 1.16× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Christmas tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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