Flower bouquet Audience in Germany
Flower bouquet has an estimated audience of 5,770,399 people in Germany. 64.1% are female, 35.9% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Candle, Gift card, Handmade, Flower, Unique Gifts.
The average Flower bouquet fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Candle, Gift card, Handmade, with strongest over-indexing on Candle (10.89× the country average). Demographically, the Flower bouquet audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flower bouquet fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 38.8 |
| Estimated audience size | 5,770,399 |
Audience persona
The typical Flower bouquet fan in Germany is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Candle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,328,796 | 1.05× |
| Bayern | 979,826 | 1.06× |
| Baden-Württemberg | 867,818 | 1.1× |
| Niedersachsen | 595,964 | 1.06× |
| Hessen | 463,651 | 1.05× |
| Sachsen | 312,617 | 1.1× |
| Rheinland-Pfalz | 273,896 | 0.95× |
| Berlin | 258,371 | 1× |
| Brandenburg | 187,413 | 1.05× |
| Schleswig-Holstein | 177,944 | 0.86× |
| Sachsen-Anhalt | 153,202 | 1.02× |
| Thüringen | 151,903 | 1.03× |
| Hamburg | 131,557 | 1.01× |
| Mecklenburg-Vorpommern | 103,438 | 0.94× |
| Saarland | 54,120 | 0.76× |
| Bremen | 46,515 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Candle | 10.89× | Home & Garden |
| Gift card | 9.74× | Shopping |
| Handmade | 8.63× | Home & Garden |
| Flower | 5.07× | Home & Garden |
| Unique Gifts | 8.11× | Shopping |
| Handmade Crafts | 8.12× | Kids & Family |
| Floral design | 9.91× | Home & Garden |
| Christmas tree | 9.24× | Kids & Family |
| Father's Day | 8.67× | Kids & Family |
| Christmas Gift | 7.86× | Kids & Family |
| Christmas decoration | 8.88× | Home & Garden |
| Christmas | 4.68× | Kids & Family |
| Christmas Eve | 6.58× | Kids & Family |
| Birthday Gifts | 6.54× | Kids & Family |
| Blume 2000 | 5.6× | Home & Garden |
| New Year's Day | 8.71× | Home & Garden |
| Handmade Gifts | 7.68× | Kids & Family |
| Playground | 6.91× | Kids & Family |
| Decoration | 4.44× | Home & Garden |
| Santa Claus | 6.13× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.59 |
| Urban Lifestyle | OPEN | 2.01 |
| Pet Ownership | JOY | 1.96 |
| DIY Mentality | THRILL | 1.96 |
| Luxury Orientation | PREMIUM | 1.87 |
| Creativity | OPEN | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.2% |
| United States | 11.1% |
| China | 10.7% |
See Flower bouquet audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flower bouquet have in Germany?
Flower bouquet has an estimated audience of 5,770,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flower bouquet fans?
64.1% of Flower bouquet fans are female, 35.9% are male, with an average age of 38.8 years.
Which brands do Flower bouquet fans like most?
Flower bouquet fans show strongest brand affinity for Candle (10.89×), Gift card (9.74×), and Handmade (8.63×) over the country average.
Where do Flower bouquet fans live in Germany?
Flower bouquet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,328,796), Bayern (reach 979,826), and Baden-Württemberg (reach 867,818). These three regions account for the largest share of the active audience.
What other brands do Flower bouquet fans also like?
Beyond Flower bouquet itself, the audience over-indexes on Gift card (9.74×), Handmade (8.63×), Flower (5.07×), and Unique Gifts (8.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.