Rascasse Audience Intelligence

Flower bouquet Audience in Germany

A data profile of the people who buy, follow and care about Flower bouquet in Germany — modelled from more than twelve digital signal sources. Flower bouquet has an estimated audience of 5,770,399 people in Germany.

#529among Topic in Germany#61in Home & Garden

The average Flower bouquet fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Candle, Gift card, Handmade, with strongest over-indexing on Candle (10.89× the country average).

Demographically, the Flower bouquet audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flower bouquet fan in Germany is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Candle.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flower bouquet profile in Germany.

Audience size
5.8M
in Germany
Gender
64.1%♀
35.9% male
Age
38.8
average years
Country rank
#845
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flower bouquet fans

64.1% are female, 35.9% are male, average age 38.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Flower bouquet audience in Germany
MetricValue
Female64.1%
Male35.9%
Average age38.8
Estimated audience size5,770,399
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Flower bouquet audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Flower bouquet audience comes from Germany.

Worldwide audience distribution share by country for Flower bouquet
CountryShare
Japan14.2%
United States11.1%
China10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flower bouquet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flower bouquet fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.10×
02Sachsen-Anhalt~200K1.09×
03Baden-Württemberg~900K1.08×
04Bayern~1M1.05×
05Niedersachsen~600K1.05×
06Brandenburg~200K1.05×
07Thüringen~200K1.05×
08Hessen~500K1.03×
09Nordrhein-Westfalen~1.5M1.02×
10Hamburg~100K1.00×
11Mecklenburg-Vorpommern~100K0.97×
12Bremen~50K0.97×
13Berlin~200K0.96×
14Rheinland-Pfalz~300K0.93×
15Schleswig-Holstein~200K0.87×
16Saarland~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Flower bouquet, Germany
0.82×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flower bouquet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flower bouquet audience
#·InterestCategoryAffinity×
01CandleHome & Garden10.89×
02Floral designHome & Garden9.91×
03Gift cardShopping9.74×
04Christmas treeKids & Family9.24×
05Christmas decorationHome & Garden8.88×
06New Year's DayHome & Garden8.71×
07Father's DayKids & Family8.67×
08HandmadeHome & Garden8.63×
09Handmade CraftsKids & Family8.12×
10Unique GiftsShopping8.11×
11Christmas GiftKids & Family7.86×
12Handmade GiftsKids & Family7.68×
13PlaygroundKids & Family6.91×
14Christmas EveKids & Family6.58×
15Birthday GiftsKids & Family6.54×
16Santa ClausKids & Family6.13×
17Blume 2000Home & Garden5.60×
18FlowerHome & Garden5.07×
19ChristmasKids & Family4.68×
20DecorationHome & Garden4.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flower bouquet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flower bouquet audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.88×
CreativityOPEN2.24×
Price SensitivityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flower bouquet audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.84×
Risk AppetiteTHRILL0.92×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flower bouquet have in Germany?

Flower bouquet has an estimated audience of 5,770,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flower bouquet fans?

64.1% of Flower bouquet fans are female, 35.9% are male, with an average age of 38.8 years.

03

Which brands do Flower bouquet fans like most?

Flower bouquet fans show strongest brand affinity for Candle (10.89×), Gift card (9.74×), and Handmade (8.63×) over the country average.

04

Where do Flower bouquet fans live in Germany?

Flower bouquet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Flower bouquet fans also like?

Beyond Flower bouquet itself, the audience over-indexes on Gift card (9.74×), Handmade (8.63×), Flower (5.07×), and Unique Gifts (8.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Flower bouquet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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