Birthday Gifts Audience in Germany
Birthday Gifts has an estimated audience of 3,080,924 people in Germany. 70.3% are female, 29.7% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Livemusic, Gift wrapping, Personalised Gifts, Gift card.
The average Birthday Gifts fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Livemusic, Gift wrapping, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Birthday Gifts audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Birthday Gifts fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 33.1 |
| Estimated audience size | 3,080,924 |
Audience persona
The typical Birthday Gifts fan in Germany is more female, around 33.1 years old, with strong Individualism tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 646,079 | 0.96× |
| Bayern | 572,694 | 1.16× |
| Baden-Württemberg | 416,870 | 0.99× |
| Hessen | 385,901 | 1.64× |
| Berlin | 292,907 | 2.13× |
| Niedersachsen | 198,847 | 0.66× |
| Rheinland-Pfalz | 143,000 | 0.93× |
| Hamburg | 94,815 | 1.36× |
| Schleswig-Holstein | 93,657 | 0.85× |
| Sachsen | 89,297 | 0.59× |
| Brandenburg | 61,933 | 0.65× |
| Thüringen | 48,887 | 0.62× |
| Sachsen-Anhalt | 45,720 | 0.57× |
| Bremen | 37,719 | 1.43× |
| Mecklenburg-Vorpommern | 35,571 | 0.6× |
| Saarland | 32,286 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Livemusic | 7.91× | Music & Radio |
| Gift wrapping | 16.5× | Home & Garden |
| Personalised Gifts | 12.25× | Home & Garden |
| Gift card | 6.53× | Shopping |
| Etsy | 5.16× | Fashion & Accessoires |
| Do it yourself (DIY) | 3.31× | Home & Garden |
| Ryanair | 3.6× | Travel & Leisure |
| Art jewelry | 7.09× | Fashion & Accessoires |
| Art exhibition | 5× | Arts & Culture |
| Handmade jewelry | 5.18× | Fashion & Accessoires |
| Ski resort | 4.8× | Travel & Leisure |
| Natural foods | 5.31× | Food & Beverages |
| Car wash | 6.46× | Cars & Mobility |
| Zac Efron | 8.93× | Movies & TV |
| Non-fiction books | 5.84× | Literature |
| Arnold Schwarzenegger | 7.25× | Movies & TV |
| Artificial nails | 5.72× | Beauty & Wellness |
| Unique Gifts | 4.81× | Shopping |
| Fressnapf | 3.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.46 |
| Design Affinity | PREMIUM | 2 |
| Price Sensitivity | PREMIUM | 1.96 |
| Sports Activity | POWER | 1.84 |
| DIY Mentality | THRILL | 1.78 |
| Luxury Orientation | PREMIUM | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.4% |
| United States | 15.5% |
| Germany | 6.5% |
See Birthday Gifts audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Birthday Gifts have in Germany?
Birthday Gifts has an estimated audience of 3,080,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birthday Gifts fans?
70.3% of Birthday Gifts fans are female, 29.7% are male, with an average age of 33.1 years.
Which brands do Birthday Gifts fans like most?
Birthday Gifts fans show strongest brand affinity for JACK & JONES (75.56×), Livemusic (7.91×), and Gift wrapping (16.5×) over the country average.
Where do Birthday Gifts fans live in Germany?
Birthday Gifts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 646,079), Bayern (reach 572,694), and Baden-Württemberg (reach 416,870). These three regions account for the largest share of the active audience.
What other brands do Birthday Gifts fans also like?
Beyond Birthday Gifts itself, the audience over-indexes on Livemusic (7.91×), Gift wrapping (16.5×), Personalised Gifts (12.25×), and Gift card (6.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birthday Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.