Rascasse Audience Intelligence

Birthday Gifts Audience in United States

A data profile of the people who buy, follow and care about Birthday Gifts in United States — modelled from more than twelve digital signal sources. Birthday Gifts has an estimated audience of 7,381,449 people in United States.

#2913among Topic in United States#143in Kids & Family

The average Birthday Gifts fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Unique Gifts, Handmade Gifts, International education, with strongest over-indexing on Unique Gifts (15.11× the country average).

Demographically, the Birthday Gifts audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birthday Gifts fan in United States is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birthday Gifts profile in United States.

Audience size
7.4M
in United States
Gender
76.3%♀
23.7% male
Age
36.0
average years
Country rank
#4795
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birthday Gifts fans

76.3% are female, 23.7% are male, average age 36.0.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Birthday Gifts audience in United States
MetricValue
Female76.3%
Male23.7%
Average age36.0
Estimated audience size7,381,449
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Birthday Gifts audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Birthday Gifts audience comes from United States.

Worldwide audience distribution share by country for Birthday Gifts
CountryShare
Japan19.4%
United States15.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birthday Gifts audience in United States is strongest.

Fig. 05

Top regions by affinity

Birthday Gifts fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K1.37×
02New Jersey~200K1.29×
03Texas~800K1.27×
04Louisiana~100K1.19×
05Mississippi~70K1.19×
06Georgia~300K1.18×
07California~900K1.16×
08Illinois~300K1.16×
09Alabama~100K1.15×
10Maryland~100K1.14×
11Connecticut~80K1.14×
12Florida~600K1.11×
13Washington, District of Columbia~20K1.10×
14Virginia~200K1.09×
15Massachusetts~200K1.07×
16South Carolina~100K1.05×
17Pennsylvania~300K1.04×
18Nebraska~40K1.04×
19Wyoming~10K1.04×
20Arkansas~60K1.03×
21North Carolina~200K1.01×
22Indiana~100K1.01×
23Delaware~20K1.01×
24Kansas~60K1.00×
25Michigan~200K0.99×
26Kentucky~90K0.99×
27Arizona~100K0.98×
28Oklahoma~80K0.98×
29Ohio~200K0.97×
30Tennessee~100K0.96×
31Missouri~100K0.96×
32Nevada~70K0.96×
33Rhode Island~20K0.96×
34South Dakota~20K0.95×
35North Dakota~10K0.95×
36Minnesota~100K0.94×
37Iowa~60K0.94×
38West Virginia~30K0.94×
39Washington~100K0.93×
40New Mexico~30K0.92×
41Wisconsin~100K0.91×
42Hawaii~30K0.91×
43Colorado~100K0.89×
44Idaho~30K0.89×
45Alaska~10K0.88×
46Utah~60K0.86×
47New Hampshire~20K0.84×
48Oregon~70K0.83×
49Montana~20K0.81×
50Maine~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Birthday Gifts, United States
0.78×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birthday Gifts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birthday Gifts audience
#·InterestCategoryAffinity×
01Handmade GiftsKids & Family30.40×
02Cultural tourismTravel & Leisure20.00×
03Drone racingSports20.00×
04International educationBusiness & Career19.15×
05Unique GiftsShopping15.11×
06BodrumTravel & Leisure13.43×
07FlipkartShopping10.45×
08MothercareKids & Family7.21×
09Child developmentBusiness & Career6.77×
10Bath and BodyworksShopping6.56×
11Baby foodKids & Family4.01×
12Wedding ringFashion & Accessoires3.56×
13Old NavyFashion & Accessoires2.27×
14MarshallsFashion & Accessoires2.26×
15Macy'sShopping2.00×
16Kohl'sShopping1.89×
17Whole Foods MarketShopping1.87×
18CostcoShopping1.80×
19Luxury goodsFashion & Accessoires1.62×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birthday Gifts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birthday Gifts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Community OrientationOPEN2.12×
Luxury OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birthday Gifts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Family OrientationCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birthday Gifts have in United States?

Birthday Gifts has an estimated audience of 7,381,449 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Birthday Gifts fans?

76.3% of Birthday Gifts fans are female, 23.7% are male, with an average age of 36.0 years.

03

Which brands do Birthday Gifts fans like most?

Birthday Gifts fans show strongest brand affinity for Unique Gifts (15.11×), Handmade Gifts (30.4×), and International education (19.15×) over the country average.

04

Where do Birthday Gifts fans live in United States?

Birthday Gifts fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Birthday Gifts fans also like?

Beyond Birthday Gifts itself, the audience over-indexes on Handmade Gifts (30.4×), International education (19.15×), Bath and Bodyworks (6.56×), and Child development (6.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Birthday Gifts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birthday Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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