Birthday Gifts Audience in United States

Birthday Gifts logo

Birthday Gifts has an estimated audience of 7,381,449 people in United States. 76.3% are female, 23.7% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Historic site, Fairy godmother, Electrolyte, Goop, Governor of Michigan.

The average Birthday Gifts fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Fairy godmother, Electrolyte, with strongest over-indexing on Historic site (9.63× the country average). Demographically, the Birthday Gifts audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Birthday Gifts fans

Demographic split for Birthday Gifts audience in United States
MetricValue
Female76.3%
Male23.7%
Average age36.0
Estimated audience size7,381,449

Audience persona

The typical Birthday Gifts fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Birthday Gifts in United States
RegionReachAffinity
California990,8361.22×
Texas847,6941.34×
New York593,4591.44×
Florida565,9301.13×
Illinois293,4821.19×
Georgia278,6481.23×
Pennsylvania262,2511.06×
New Jersey239,2291.27×
Ohio229,9941.01×
North Carolina227,3601.02×
Virginia209,6761.17×
Michigan194,7311.01×
Massachusetts160,6941.1×
Arizona152,6181.01×
Maryland147,7561.16×
Washington146,5290.99×
Tennessee141,4680.96×
Indiana137,3631.02×
Missouri115,3020.97×
Louisiana115,2061.21×
South Carolina114,4411.03×
Alabama112,1011.09×
Colorado109,7410.94×
Minnesota101,4220.96×
Wisconsin99,5470.9×
Kentucky91,7030.99×
Connecticut84,6121.14×
Oklahoma81,5140.99×
Mississippi72,3391.19×
Nevada72,2761.01×
Oregon72,1190.85×
Arkansas63,0721.04×
Utah57,6550.87×
Iowa57,1050.94×
Kansas55,6720.96×
Nebraska39,4641.07×
New Mexico33,9200.92×
Idaho32,7560.88×
West Virginia30,7600.89×
Hawaii29,2130.92×
New Hampshire21,2350.73×
Washington, District of Columbia20,9570.94×
Rhode Island20,6150.88×
Delaware19,8440.97×
Maine18,6200.7×
South Dakota14,7530.86×
Montana14,3440.7×
North Dakota13,2060.87×
Alaska12,1680.77×
Vermont8,8910.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birthday Gifts audience
BrandAffinityCategory
Historic site9.63×Arts & Culture
Fairy godmother16.83×Literature
Electrolyte10.07×Health
Goop7.73×Internet & Social Media
Governor of Michigan10.25×Politics & Society
Staycation4.53×Home & Garden
Vocal harmony5.62×Music & Radio
Combat sport1.91×Sports
Mathcore8.81×Music & Radio
edureka39.22×Business & Career
Nebraska Cornhuskers football3.84×Sports
Jesse Plemons3.28×Movies & TV
Natural rubber1.96×Cars & Mobility
Hardik Pandya13.95×Sports
Home equity1.81×Home & Garden
Bank account2.25×Business & Career
Jaws4.69×Movies & TV
Hipster8.17×Politics & Society
Certified diabetes educator10.64×Business & Career
headspace7.04×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birthday Gifts audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
Design AffinityPREMIUM2.4
Luxury OrientationPREMIUM2.33
TravellingTHRILL1.92
Pet OwnershipJOY1.74
Community OrientationOPEN1.66

Worldwide distribution

Worldwide audience distribution share by country for Birthday Gifts
CountryShare
Japan19.4%
United States15.5%
Germany6.5%

See Birthday Gifts audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Birthday Gifts have in United States?

Birthday Gifts has an estimated audience of 7,381,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Birthday Gifts fans?

76.3% of Birthday Gifts fans are female, 23.7% are male, with an average age of 36.0 years.

Which brands do Birthday Gifts fans like most?

Birthday Gifts fans show strongest brand affinity for Historic site (9.63×), Fairy godmother (16.83×), and Electrolyte (10.07×) over the country average.

Where do Birthday Gifts fans live in United States?

Birthday Gifts fans in United States are most concentrated in California (reach 990,836), Texas (reach 847,694), and New York (reach 593,459). These three regions account for the largest share of the active audience.

What other brands do Birthday Gifts fans also like?

Beyond Birthday Gifts itself, the audience over-indexes on Fairy godmother (16.83×), Electrolyte (10.07×), Goop (7.73×), and Governor of Michigan (10.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birthday Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.