Rascasse Audience Intelligence

Handmade Gifts Audience in United States

A data profile of the people who buy, follow and care about Handmade Gifts in United States — modelled from more than twelve digital signal sources. Handmade Gifts has an estimated audience of 2,951,154 people in United States.

#5165among Topic in United States#252in Kids & Family

The average Handmade Gifts fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Birthday Gifts, Unique Gifts, Happy New Year (2014 film), with strongest over-indexing on Birthday Gifts (30.4× the country average).

Demographically, the Handmade Gifts audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Handmade Gifts fan in United States is more female, around 31.2 years old, with strong Individualism tendencies and a notable affinity for Birthday Gifts.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handmade Gifts profile in United States.

Audience size
3M
in United States
Gender
72.1%♀
27.9% male
Age
31.2
average years
Country rank
#10454
Topic in United States
Fig. 01

Search interest · 12-month trend

+622%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handmade Gifts fans

72.1% are female, 27.9% are male, average age 31.2.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Handmade Gifts audience in United States
MetricValue
Female72.1%
Male27.9%
Average age31.2
Estimated audience size2,951,154
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Handmade Gifts audience in United States
Age bracketShare%
16-1939%
20-2924%
30-3918%
40-4913%
50+6%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Handmade Gifts audience comes from United States.

Worldwide audience distribution share by country for Handmade Gifts
CountryShare
United States22.7%
Germany16.0%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade Gifts audience in United States is strongest.

Fig. 05

Top regions by affinity

Handmade Gifts fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K1.68×
02Massachusetts~90K1.56×
03New Hampshire~20K1.52×
04Connecticut~40K1.49×
05Maine~20K1.48×
06Washington, District of Columbia~10K1.39×
07Virginia~90K1.31×
08Colorado~60K1.30×
09Pennsylvania~100K1.24×
10Rhode Island~10K1.16×
11Wisconsin~50K1.15×
12Illinois~100K1.14×
13New Jersey~80K1.12×
14Washington~70K1.11×
15Minnesota~50K1.10×
16Oregon~40K1.09×
17Maryland~50K1.08×
18Ohio~100K1.05×
19Montana~9K1.05×
20New York~200K1.04×
21Delaware~8K1.04×
22Michigan~80K1.00×
23North Carolina~90K0.99×
24Indiana~50K0.98×
25Iowa~20K0.96×
26Idaho~10K0.96×
27Nebraska~10K0.96×
28Alaska~6K0.96×
29Tennessee~60K0.95×
30Missouri~40K0.94×
31Kentucky~30K0.94×
32West Virginia~10K0.93×
33Kansas~20K0.91×
34North Dakota~6K0.91×
35Utah~20K0.88×
36South Dakota~6K0.88×
37South Carolina~40K0.87×
38Georgia~70K0.81×
39Oklahoma~30K0.79×
40Arkansas~20K0.78×
41New Mexico~10K0.78×
42California~200K0.76×
43Hawaii~10K0.76×
44Louisiana~30K0.74×
45Alabama~30K0.73×
46Mississippi~20K0.73×
47Arizona~40K0.72×
48Florida~100K0.70×
49Texas~200K0.69×
50Nevada~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Handmade Gifts, United States
0.68×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handmade Gifts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handmade Gifts audience
#·InterestCategoryAffinity×
01European Molecular Biology OrganizationBusiness & Career49.16×
02Happy New Year (2014 film)Movies & TV47.14×
03Flower girlFashion & Accessoires35.91×
04American Immigration Lawyers AssociationPolitics & Society34.37×
05BodysurfingSports32.88×
06Birthday GiftsKids & Family30.40×
07Brian Cox (physicist)Movies & TV26.60×
08Work abroadBusiness & Career26.60×
09Sustainable landscapingHome & Garden21.01×
10Unique GiftsShopping20.95×
11Gifts For FriendsKids & Family16.28×
12Handmade CraftsKids & Family15.12×
13Pretty flowersHome & Garden15.01×
14HandmadeHome & Garden12.53×
15Cut flowersHome & Garden12.02×
16Wedding planningKids & Family7.99×
17Handmade jewelryFashion & Accessoires3.52×
18PersonalisationHome & Garden3.45×
19Boho-chicFashion & Accessoires3.09×
20Hobby LobbyHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handmade Gifts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handmade Gifts audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.65×
Design AffinityPREMIUM2.18×
Luxury OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handmade Gifts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Social Media UsageJOY0.76×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handmade Gifts have in United States?

Handmade Gifts has an estimated audience of 2,951,154 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Handmade Gifts fans?

72.1% of Handmade Gifts fans are female, 27.9% are male, with an average age of 31.2 years.

03

Which brands do Handmade Gifts fans like most?

Handmade Gifts fans show strongest brand affinity for Birthday Gifts (30.4×), Unique Gifts (20.95×), and Happy New Year (2014 film) (47.14×) over the country average.

04

Where do Handmade Gifts fans live in United States?

Handmade Gifts fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Handmade Gifts fans also like?

Beyond Handmade Gifts itself, the audience over-indexes on Unique Gifts (20.95×), Happy New Year (2014 film) (47.14×), Handmade Crafts (15.12×), and Handmade (12.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Handmade Gifts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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