Handmade Gifts Audience in United States

Handmade Gifts logo

Handmade Gifts has an estimated audience of 2,951,154 people in United States. 72.1% are female, 27.9% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Birthday Gifts, Unique Gifts, Happy New Year (2014 film), Handmade Crafts, Handmade.

The average Handmade Gifts fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Birthday Gifts, Unique Gifts, Happy New Year (2014 film), with strongest over-indexing on Birthday Gifts (30.4× the country average). Demographically, the Handmade Gifts audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Handmade Gifts fans

Demographic split for Handmade Gifts audience in United States
MetricValue
Female72.1%
Male27.9%
Average age31.2
Estimated audience size2,951,154

Audience persona

The typical Handmade Gifts fan in United States is more female, around 31.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Birthday Gifts.

Top regions in United States

Top regions ranked by reach for Handmade Gifts in United States
RegionReachAffinity
California300,0320.92×
Texas212,2880.84×
Florida163,5220.82×
New York145,6990.88×
Pennsylvania106,8581.08×
Ohio95,4451.05×
Illinois86,5950.88×
North Carolina82,9510.93×
Georgia79,1390.87×
Michigan73,9500.96×
Virginia67,9280.94×
New Jersey60,7010.81×
Washington60,0321.01×
Tennessee59,5531.01×
Indiana57,1231.06×
Massachusetts55,3870.95×
Colorado48,7361.05×
Arizona44,6490.74×
South Carolina43,6590.98×
Wisconsin43,4650.98×
Kentucky42,7811.16×
Missouri42,6090.9×
Minnesota41,0250.97×
Maryland40,8380.8×
Louisiana38,5361.01×
Alabama36,6630.89×
Oklahoma35,1641.07×
Oregon34,9101.03×
Utah30,7771.16×
Connecticut30,3091.02×
Mississippi24,5391.01×
Arkansas24,0650.99×
Iowa23,7620.98×
Nevada21,2590.74×
Kansas20,8990.9×
West Virginia17,3641.26×
Idaho17,2501.17×
Washington, District of Columbia15,2951.72×
Nebraska14,0100.95×
Hawaii13,2291.04×
New Mexico13,0920.88×
New Hampshire12,7901.1×
Maine12,1341.15×
Rhode Island8,7920.94×
Montana8,2391.01×
Alaska7,0891.12×
Delaware6,9360.85×
North Dakota6,3791.05×
South Dakota6,3250.93×
Vermont5,9711.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handmade Gifts audience
BrandAffinityCategory
Birthday Gifts30.4×Kids & Family
Unique Gifts20.95×Shopping
Happy New Year (2014 film)47.14×Movies & TV
Handmade Crafts15.12×Kids & Family
Handmade12.53×Home & Garden
American Immigration Lawyers Association34.37×Politics & Society
Brian Cox (physicist)26.6×Movies & TV
Gifts For Friends16.28×Kids & Family
Wedding planning7.99×Kids & Family
Bodysurfing32.88×Sports
Flower girl35.91×Fashion & Accessoires
Pretty flowers15.01×Home & Garden
Personalisation3.45×Home & Garden
Handmade jewelry3.52×Fashion & Accessoires
Hobby Lobby1.98×Home & Garden
European Molecular Biology Organization49.16×Business & Career
Cut flowers12.02×Home & Garden
Sustainable landscaping21.01×Home & Garden
Work abroad26.6×Business & Career
Boho-chic3.09×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handmade Gifts audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Design AffinityPREMIUM2.18
TravellingTHRILL1.67
Early Adopter MentalityPOWER1.62
Quality AwarenessPREMIUM1.61
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Handmade Gifts
CountryShare
United States22.7%
Germany16.0%
United Kingdom6.3%

See Handmade Gifts audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Handmade Gifts have in United States?

Handmade Gifts has an estimated audience of 2,951,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Handmade Gifts fans?

72.1% of Handmade Gifts fans are female, 27.9% are male, with an average age of 31.2 years.

Which brands do Handmade Gifts fans like most?

Handmade Gifts fans show strongest brand affinity for Birthday Gifts (30.4×), Unique Gifts (20.95×), and Happy New Year (2014 film) (47.14×) over the country average.

Where do Handmade Gifts fans live in United States?

Handmade Gifts fans in United States are most concentrated in California (reach 300,032), Texas (reach 212,288), and Florida (reach 163,522). These three regions account for the largest share of the active audience.

What other brands do Handmade Gifts fans also like?

Beyond Handmade Gifts itself, the audience over-indexes on Unique Gifts (20.95×), Happy New Year (2014 film) (47.14×), Handmade Crafts (15.12×), and Handmade (12.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.