Rascasse Audience Intelligence

Cut flowers Audience in United States

A data profile of the people who buy, follow and care about Cut flowers in United States — modelled from more than twelve digital signal sources. Cut flowers has an estimated audience of 1,584,318 people in United States.

#7105among Topic in United States#913in Home & Garden

The average Cut flowers fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Garden centre, FedEx, Sustainable energy, with strongest over-indexing on Garden centre (15.52× the country average).

Demographically, the Cut flowers audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cut flowers fan in United States is more female, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Garden centre.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cut flowers profile in United States.

Audience size
1.6M
in United States
Gender
77.4%♀
22.6% male
Age
44.0
average years
Country rank
#17046
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cut flowers fans

77.4% are female, 22.6% are male, average age 44.0.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Cut flowers audience in United States
MetricValue
Female77.4%
Male22.6%
Average age44.0
Estimated audience size1,584,318
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Cut flowers audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4925%
50+32%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Cut flowers audience comes from United States.

Worldwide audience distribution share by country for Cut flowers
CountryShare
United States20.4%
Japan12.9%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cut flowers audience in United States is strongest.

Fig. 05

Top regions by affinity

Cut flowers fans by region: top regions in United States
#RegionReachAffinity×
01Maine~7K1.24×
02Vermont~3K1.24×
03Iowa~20K1.22×
04Minnesota~30K1.19×
05Wisconsin~30K1.16×
06Kentucky~20K1.15×
07New Hampshire~7K1.15×
08Michigan~50K1.14×
09Oregon~20K1.13×
10Idaho~9K1.12×
11Missouri~30K1.11×
12Pennsylvania~60K1.10×
13Washington~30K1.07×
14Nebraska~8K1.07×
15South Dakota~4K1.07×
16North Dakota~3K1.07×
17Georgia~50K1.06×
18Utah~10K1.05×
19Kansas~10K1.05×
20Montana~5K1.03×
21Indiana~30K1.02×
22Oklahoma~20K1.02×
23West Virginia~8K1.02×
24Arkansas~10K1.01×
25Alaska~3K1.01×
26Tennessee~30K1.00×
27Ohio~50K0.99×
28Connecticut~20K0.99×
29North Carolina~50K0.97×
30Rhode Island~5K0.97×
31Mississippi~10K0.95×
32Delaware~4K0.95×
33Massachusetts~30K0.94×
34Virginia~40K0.92×
35Alabama~20K0.92×
36Hawaii~6K0.92×
37South Carolina~20K0.91×
38Illinois~50K0.90×
39Maryland~20K0.90×
40Louisiana~20K0.89×
41New Mexico~7K0.89×
42Washington, District of Columbia~4K0.89×
43Colorado~20K0.88×
44Texas~100K0.80×
45New York~70K0.79×
46Nevada~10K0.78×
47California~100K0.77×
48New Jersey~30K0.76×
49Arizona~20K0.73×
50Florida~70K0.62×
Fig. 06

Affinity by region

Affinity by region — Cut flowers, United States
0.62×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cut flowers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cut flowers audience
#·InterestCategoryAffinity×
01Photo sharingInternet & Social Media35.56×
02Garden centreHome & Garden15.52×
03Mobile gamblingGames13.18×
04Elderly careHealth12.67×
05Handmade GiftsKids & Family12.02×
06Sustainable energyHome & Garden8.06×
07QVCMovies & TV7.34×
08FedExBusiness & Career6.75×
09Renewable energyBusiness & Career6.44×
10Weather forecastingHome & Garden5.46×
11Unique GiftsShopping5.37×
12First class travelTravel & Leisure5.00×
13Discount storesShopping4.73×
14Mortgage loansBusiness & Career3.38×
15Shopping mallsShopping3.26×
16PinterestInternet & Social Media3.22×
17Organic foodFood & Beverages3.17×
18AirbnbTravel & Leisure2.89×
19Trader Joe'sShopping2.42×
20FurnitureHome & Garden2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cut flowers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cut flowers audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN5.13×
Family OrientationCONSERVATISM3.30×
SustainabilityBALANCE2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cut flowers audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Healthy LifestyleBALANCE1.05×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cut flowers have in United States?

Cut flowers has an estimated audience of 1,584,318 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cut flowers fans?

77.4% of Cut flowers fans are female, 22.6% are male, with an average age of 44.0 years.

03

Which brands do Cut flowers fans like most?

Cut flowers fans show strongest brand affinity for Garden centre (15.52×), FedEx (6.75×), and Sustainable energy (8.06×) over the country average.

04

Where do Cut flowers fans live in United States?

Cut flowers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cut flowers fans also like?

Beyond Cut flowers itself, the audience over-indexes on FedEx (6.75×), Sustainable energy (8.06×), Renewable energy (6.44×), and QVC (7.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cut flowers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cut flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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