Cut flowers Audience in United States

Cut flowers logo

Cut flowers has an estimated audience of 1,584,318 people in United States. 77.4% are female, 22.6% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, headspace, Governor of Michigan, Cherish (group), Goop.

The average Cut flowers fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, headspace, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cut flowers audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cut flowers fans

Demographic split for Cut flowers audience in United States
MetricValue
Female77.4%
Male22.6%
Average age44.0
Estimated audience size1,584,318

Audience persona

The typical Cut flowers fan in United States is more female, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cut flowers in United States
RegionReachAffinity
California138,9140.8×
Texas95,2910.7×
New York73,8660.83×
Florida63,3240.59×
Pennsylvania60,3931.13×
Michigan51,8331.25×
Georgia50,6831.04×
Illinois49,9310.95×
Ohio49,4761.01×
North Carolina47,3120.99×
Washington36,0471.13×
Virginia35,8690.93×
Tennessee32,8741.03×
Missouri30,5521.2×
Indiana30,5291.05×
Massachusetts29,9130.96×
New Jersey28,7810.71×
Wisconsin27,9951.17×
Minnesota27,0961.19×
Kentucky26,8081.35×
Maryland23,0800.85×
Oregon21,7481.2×
South Carolina21,4110.9×
Colorado21,2870.85×
Alabama20,1520.91×
Oklahoma19,4161.1×
Arizona17,5240.54×
Iowa16,9021.29×
Utah16,2141.14×
Connecticut15,9721.01×
Louisiana15,4210.75×
Arkansas13,0381×
Kansas12,9711.04×
Mississippi11,6740.89×
Idaho10,4251.31×
Maine8,7581.54×
Nebraska8,6651.09×
New Hampshire7,9411.27×
West Virginia6,8840.93×
Nevada6,8290.45×
New Mexico5,0830.64×
Vermont4,7411.7×
Montana4,5511.04×
Hawaii4,3720.64×
Rhode Island4,1630.83×
North Dakota4,1441.27×
South Dakota4,0191.1×
Alaska3,5721.05×
Washington, District of Columbia3,4000.71×
Delaware3,3350.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cut flowers audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace15.96×Health
Governor of Michigan12.05×Politics & Society
Cherish (group)16.88×Music & Radio
Goop8.29×Internet & Social Media
Fairy godmother10.76×Literature
Google Home9.11×Technology & Electronics
Hibachi10.71×Food & Beverages
Wok8.67×Food & Beverages
Voter registration6.08×Politics & Society
Grace Slick10.68×Music & Radio
Natural rubber2.49×Cars & Mobility
Product design2.31×Business & Career
Elsword19.04×Games
Electrolyte4.48×Health
Ira Glass15.75×Music & Radio
Hardik Pandya13.58×Sports
Cryptic crossword13.8×Technology & Electronics
National Paralympic Committee20.28×Sports
Kikar HaShabbat13.9×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cut flowers audience
TraitClusterScore
Urban LifestyleOPEN8.21
Design AffinityPREMIUM2.66
SustainabilityBALANCE1.9
Pet OwnershipJOY1.88
TravellingTHRILL1.81
LGBTQ+ IdentityOPEN1.69

Worldwide distribution

Worldwide audience distribution share by country for Cut flowers
CountryShare
United States20.4%
Japan12.9%
United Kingdom10.2%

See Cut flowers audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cut flowers have in United States?

Cut flowers has an estimated audience of 1,584,318 people in United States, concentrated in California and Texas.

What is the gender split and age of Cut flowers fans?

77.4% of Cut flowers fans are female, 22.6% are male, with an average age of 44.0 years.

Which brands do Cut flowers fans like most?

Cut flowers fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (15.96×), and Governor of Michigan (12.05×) over the country average.

Where do Cut flowers fans live in United States?

Cut flowers fans in United States are most concentrated in California (reach 138,914), Texas (reach 95,291), and New York (reach 73,866). These three regions account for the largest share of the active audience.

What other brands do Cut flowers fans also like?

Beyond Cut flowers itself, the audience over-indexes on headspace (15.96×), Governor of Michigan (12.05×), Cherish (group) (16.88×), and Goop (8.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cut flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.