Rascasse Audience Intelligence

Garden centre Audience in United States

A data profile of the people who buy, follow and care about Garden centre in United States — modelled from more than twelve digital signal sources. Garden centre has an estimated audience of 7,571,733 people in United States.

#118among Touchpoint in United States#336in Home & Garden

The average Garden centre fan in United States is 43.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Plant nursery, Menards, Poultry farming, with strongest over-indexing on Plant nursery (10.7× the country average).

Demographically, the Garden centre audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garden centre fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Plant nursery.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garden centre profile in United States.

Audience size
7.6M
in United States
Gender
59.5%♀
40.5% male
Age
43.4
average years
Country rank
#4686
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+620%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garden centre fans

59.5% are female, 40.5% are male, average age 43.4.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Garden centre audience in United States
MetricValue
Female59.5%
Male40.5%
Average age43.4
Estimated audience size7,571,733
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Garden centre audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Garden centre audience comes from United States.

Worldwide audience distribution share by country for Garden centre
CountryShare
United States16.5%
United Kingdom15.3%
Germany12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden centre audience in United States is strongest.

Fig. 05

Top regions by affinity

Garden centre fans by region: top regions in United States
#RegionReachAffinity×
01New York~3.5M8.67×
02Wyoming~80K7.52×
03Kansas~200K2.83×
04California~2M2.35×
05New Mexico~70K1.73×
06Colorado~200K1.65×
07New Hampshire~50K1.58×
08Washington, District of Columbia~30K1.21×
09New Jersey~200K1.19×
10Connecticut~80K1.08×
11Alaska~20K1.03×
12North Dakota~20K1.01×
13South Dakota~20K0.98×
14Montana~20K0.96×
15Delaware~20K0.94×
16Rhode Island~20K0.93×
17West Virginia~30K0.92×
18Oregon~80K0.91×
19Mississippi~60K0.90×
20Maine~20K0.90×
21Hawaii~30K0.89×
22Idaho~30K0.88×
23Nebraska~30K0.88×
24Kentucky~80K0.83×
25Arkansas~50K0.83×
26Utah~60K0.81×
27Iowa~50K0.81×
28North Carolina~200K0.80×
29South Carolina~90K0.80×
30Louisiana~80K0.79×
31Florida~400K0.78×
32Oklahoma~70K0.78×
33Nevada~60K0.78×
34Maryland~100K0.77×
35Alabama~80K0.77×
36Texas~500K0.76×
37Illinois~200K0.76×
38Virginia~100K0.75×
39Tennessee~100K0.75×
40Pennsylvania~200K0.72×
41Washington~100K0.72×
42Massachusetts~100K0.72×
43Missouri~90K0.72×
44Wisconsin~80K0.72×
45Indiana~100K0.71×
46Ohio~200K0.70×
47Minnesota~80K0.70×
48Michigan~100K0.67×
49Georgia~200K0.66×
50Arizona~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Garden centre, United States
0.65×1.00×8.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden centre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden centre audience
#·InterestCategoryAffinity×
01Plant nurseryHome & Garden10.70×
02Urban horticultureHome & Garden9.05×
03GardenerHome & Garden8.81×
04Antique furnitureHome & Garden8.31×
05Poultry farmingPolitics & Society8.11×
06Wildlife tradePolitics & Society7.23×
07Ohio LotteryGames6.90×
08MenardsHome & Garden5.30×
09Kristi NoemPolitics & Society5.10×
10Fox huntingSports4.88×
11Cat play and toysPets & Animals4.82×
12Healthy habitsHealth4.66×
13Savannah GuthrieMovies & TV4.60×
14Diane KeatonMovies & TV4.49×
15Dick Van DykeMovies & TV4.43×
16Hobby LobbyHome & Garden2.91×
17U.S. stateTravel & Leisure2.30×
18NatureHome & Garden2.20×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden centre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden centre audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.53×
DIY MentalityTHRILL1.94×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden centre audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
Social Media UsageJOY0.86×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garden centre have in United States?

Garden centre has an estimated audience of 7,571,733 people in United States, concentrated in New York and California.

02

What is the gender split and age of Garden centre fans?

59.5% of Garden centre fans are female, 40.5% are male, with an average age of 43.4 years.

03

Which brands do Garden centre fans like most?

Garden centre fans show strongest brand affinity for Plant nursery (10.7×), Menards (5.3×), and Poultry farming (8.11×) over the country average.

04

Where do Garden centre fans live in United States?

Garden centre fans in United States are most concentrated in New York (reach ~3.5M), California (reach ~2M), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Garden centre fans also like?

Beyond Garden centre itself, the audience over-indexes on Menards (5.3×), Poultry farming (8.11×), Gardener (8.81×), and Dick Van Dyke (4.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Garden centre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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