Garden centre Audience in United States
Garden centre has an estimated audience of 7,571,733 people in United States. 59.5% are female, 40.5% are male, average age 43.4. Top regions: New York, California, Texas. Top brand affinities: Plant nursery, Menards, Poultry farming, Gardener, Healthy habits.
The average Garden centre fan in United States is 43.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Plant nursery, Menards, Poultry farming, with strongest over-indexing on Plant nursery (10.7× the country average). Demographically, the Garden centre audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Garden centre fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.4 |
| Estimated audience size | 7,571,733 |
Audience persona
The typical Garden centre fan in United States is more female, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Plant nursery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 5,032,795 | 11.89× |
| California | 822,849 | 0.99× |
| Texas | 452,291 | 0.69× |
| Florida | 299,569 | 0.58× |
| Illinois | 215,801 | 0.86× |
| New Jersey | 167,695 | 0.87× |
| Virginia | 159,203 | 0.86× |
| Ohio | 128,299 | 0.55× |
| New Mexico | 122,026 | 3.21× |
| Pennsylvania | 120,115 | 0.47× |
| Washington | 117,280 | 0.77× |
| Oregon | 105,274 | 1.21× |
| Georgia | 102,932 | 0.44× |
| North Carolina | 91,249 | 0.4× |
| Michigan | 86,921 | 0.44× |
| Massachusetts | 85,816 | 0.58× |
| Kansas | 84,641 | 1.42× |
| Maryland | 72,736 | 0.56× |
| Colorado | 66,830 | 0.56× |
| Wisconsin | 59,991 | 0.53× |
| Utah | 53,958 | 0.8× |
| Connecticut | 48,656 | 0.64× |
| Missouri | 48,451 | 0.4× |
| Indiana | 48,105 | 0.35× |
| Tennessee | 47,739 | 0.31× |
| Minnesota | 45,718 | 0.42× |
| Washington, District of Columbia | 45,000 | 1.98× |
| Nevada | 41,654 | 0.57× |
| Arizona | 40,781 | 0.26× |
| South Carolina | 39,498 | 0.35× |
| Kentucky | 38,827 | 0.41× |
| Alabama | 37,583 | 0.36× |
| Mississippi | 35,318 | 0.57× |
| Louisiana | 33,646 | 0.34× |
| Nebraska | 30,246 | 0.8× |
| Arkansas | 29,135 | 0.47× |
| Oklahoma | 28,493 | 0.34× |
| Iowa | 27,393 | 0.44× |
| Idaho | 26,925 | 0.71× |
| West Virginia | 24,992 | 0.71× |
| Alaska | 24,940 | 1.54× |
| New Hampshire | 24,024 | 0.81× |
| Montana | 23,553 | 1.12× |
| Vermont | 22,817 | 1.72× |
| Hawaii | 22,046 | 0.68× |
| Maine | 21,528 | 0.79× |
| South Dakota | 21,459 | 1.23× |
| North Dakota | 20,894 | 1.34× |
| Rhode Island | 19,884 | 0.83× |
| Delaware | 17,807 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plant nursery | 10.7× | Home & Garden |
| Menards | 5.3× | Home & Garden |
| Poultry farming | 8.11× | Politics & Society |
| Gardener | 8.81× | Home & Garden |
| Healthy habits | 4.66× | Health |
| Kristi Noem | 5.1× | Politics & Society |
| Antique furniture | 8.31× | Home & Garden |
| Hobby Lobby | 2.91× | Home & Garden |
| Fox hunting | 4.88× | Sports |
| Savannah Guthrie | 4.6× | Movies & TV |
| U.S. state | 2.3× | Travel & Leisure |
| Food and drink | 1.7× | Food & Beverages |
| Diane Keaton | 4.49× | Movies & TV |
| Nature | 2.2× | Home & Garden |
| Urban horticulture | 9.05× | Home & Garden |
| Wildlife trade | 7.23× | Politics & Society |
| Food | 1.65× | Food & Beverages |
| Ohio Lottery | 6.9× | Games |
| Cat play and toys | 4.82× | Pets & Animals |
| Container garden | 10.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.78 |
| Community Orientation | OPEN | 1.68 |
| DIY Mentality | THRILL | 1.44 |
| Creativity | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| United Kingdom | 15.3% |
| Germany | 12.8% |
See Garden centre audiences in other countries
More Home & Garden audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
Frequently asked questions
How many fans does Garden centre have in United States?
Garden centre has an estimated audience of 7,571,733 people in United States, concentrated in New York and California.
What is the gender split and age of Garden centre fans?
59.5% of Garden centre fans are female, 40.5% are male, with an average age of 43.4 years.
Which brands do Garden centre fans like most?
Garden centre fans show strongest brand affinity for Plant nursery (10.7×), Menards (5.3×), and Poultry farming (8.11×) over the country average.
Where do Garden centre fans live in United States?
Garden centre fans in United States are most concentrated in New York (reach 5,032,795), California (reach 822,849), and Texas (reach 452,291). These three regions account for the largest share of the active audience.
What other brands do Garden centre fans also like?
Beyond Garden centre itself, the audience over-indexes on Menards (5.3×), Poultry farming (8.11×), Gardener (8.81×), and Healthy habits (4.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.