Antique furniture Audience in United States

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Antique furniture has an estimated audience of 8,452,604 people in United States. 64.0% are female, 36.0% are male, average age 45.8. Top regions: California, Texas, New York. Top brand affinities: Depop, Craigslist, Mattress Warehouse, Hobby Lobby, Flea market.

The average Antique furniture fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Depop, Craigslist, Mattress Warehouse, with strongest over-indexing on Depop (8.45× the country average). Demographically, the Antique furniture audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Antique furniture fans

Demographic split for Antique furniture audience in United States
MetricValue
Female64.0%
Male36.0%
Average age45.8
Estimated audience size8,452,604

Audience persona

The typical Antique furniture fan in United States is more female, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for Depop.

Top regions in United States

Top regions ranked by reach for Antique furniture in United States
RegionReachAffinity
California733,4230.79×
Texas666,2570.92×
New York495,0791.05×
Florida472,2630.83×
Pennsylvania304,5801.07×
Illinois297,2391.06×
North Carolina284,3871.12×
Ohio251,4590.97×
Georgia250,7760.96×
Virginia238,9001.16×
Michigan219,3740.99×
Tennessee208,6141.23×
New Jersey191,3700.89×
Washington183,3951.08×
Massachusetts164,5380.99×
Arizona153,7760.89×
Indiana150,5230.97×
Alabama150,5211.27×
Missouri145,0621.06×
Louisiana136,7611.25×
South Carolina129,4981.02×
Maryland126,1330.87×
Wisconsin125,8490.99×
Arkansas117,3101.68×
Colorado114,4480.86×
Minnesota113,3480.94×
Kentucky106,7021.01×
Oregon106,2841.1×
Oklahoma97,4951.04×
Mississippi92,8691.33×
Connecticut87,8221.04×
Kansas78,5611.18×
Utah60,1920.8×
Iowa56,3740.81×
Nevada53,6700.66×
Idaho43,5121.03×
West Virginia39,1330.99×
Rhode Island35,5831.32×
Maine35,2441.16×
Nebraska33,1850.78×
New Mexico32,0500.76×
New Hampshire29,6120.89×
Washington, District of Columbia25,6791.01×
South Dakota24,0011.23×
Montana23,9691.02×
Delaware18,4940.79×
Vermont18,4361.24×
Hawaii15,4990.43×
North Dakota11,3510.65×
Wyoming10,3370.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Antique furniture audience
BrandAffinityCategory
Depop8.45×Fashion & Accessoires
Craigslist2.34×Shopping
Mattress Warehouse11.55×Home & Garden
Hobby Lobby2.1×Home & Garden
Flea market4.77×Home & Garden
Vintage Books8.27×Literature
Auction2.68×Shopping
Lowe's1.79×Shopping
Dollar Tree1.99×Shopping
Farmhouse3.34×Travel & Leisure
Dollar General1.89×Shopping
Pinterest1.63×Internet & Social Media
Aldi1.87×Shopping
Furniture1.57×Home & Garden
Shabby chic6.42×Home & Garden
Religion1.61×Business & Career
House1.54×Home & Garden
Macy's1.6×Shopping
Online auction4.25×Shopping
Marshalls1.95×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Antique furniture audience
TraitClusterScore
Design AffinityPREMIUM3.88
Urban LifestyleOPEN2.77
Community OrientationOPEN2.07
Pet OwnershipJOY1.99
Quality AwarenessPREMIUM1.87
LGBTQ+ IdentityOPEN1.84

Worldwide distribution

Worldwide audience distribution share by country for Antique furniture
CountryShare
United States41.9%
United Kingdom8.2%
Japan6.9%

See Antique furniture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Antique furniture have in United States?

Antique furniture has an estimated audience of 8,452,604 people in United States, concentrated in California and Texas.

What is the gender split and age of Antique furniture fans?

64.0% of Antique furniture fans are female, 36.0% are male, with an average age of 45.8 years.

Which brands do Antique furniture fans like most?

Antique furniture fans show strongest brand affinity for Depop (8.45×), Craigslist (2.34×), and Mattress Warehouse (11.55×) over the country average.

Where do Antique furniture fans live in United States?

Antique furniture fans in United States are most concentrated in California (reach 733,423), Texas (reach 666,257), and New York (reach 495,079). These three regions account for the largest share of the active audience.

What other brands do Antique furniture fans also like?

Beyond Antique furniture itself, the audience over-indexes on Craigslist (2.34×), Mattress Warehouse (11.55×), Hobby Lobby (2.1×), and Flea market (4.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Antique furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.