Rascasse Audience Intelligence

Antique furniture Audience in United States

A data profile of the people who buy, follow and care about Antique furniture in United States — modelled from more than twelve digital signal sources. Antique furniture has an estimated audience of 8,452,604 people in United States.

#2618among Topic in United States#303in Home & Garden

The average Antique furniture fan in United States is 45.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Depop, Mattress Warehouse, Hobby Lobby, with strongest over-indexing on Depop (8.45× the country average).

Demographically, the Antique furniture audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Antique furniture fan in United States is more female, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for Depop.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Antique furniture profile in United States.

Audience size
8.5M
in United States
Gender
64.0%♀
36.0% male
Age
45.8
average years
Country rank
#4194
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Antique furniture fans

64.0% are female, 36.0% are male, average age 45.8.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Antique furniture audience in United States
MetricValue
Female64.0%
Male36.0%
Average age45.8
Estimated audience size8,452,604
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Antique furniture audience in United States
Age bracketShare%
16-199%
20-2912%
30-3917%
40-4925%
50+37%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Antique furniture audience comes from United States.

Worldwide audience distribution share by country for Antique furniture
CountryShare
United States41.9%
United Kingdom8.2%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Antique furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

Antique furniture fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.44×
02Mississippi~90K1.27×
03Maine~40K1.26×
04Vermont~20K1.22×
05Alabama~100K1.21×
06Louisiana~100K1.20×
07Rhode Island~30K1.20×
08Tennessee~200K1.18×
09Connecticut~100K1.13×
10Virginia~200K1.10×
11Oklahoma~100K1.09×
12Kansas~70K1.09×
13North Carolina~300K1.08×
14Missouri~100K1.07×
15South Dakota~20K1.07×
16New York~500K1.06×
17New Hampshire~40K1.06×
18Pennsylvania~300K1.05×
19Kentucky~100K1.05×
20Oregon~100K1.05×
21West Virginia~40K1.05×
22Washington, District of Columbia~30K1.04×
23South Carolina~100K1.02×
24Massachusetts~200K1.01×
25Montana~20K1.01×
26Washington~200K0.99×
27Idaho~40K0.99×
28Illinois~300K0.96×
29Georgia~200K0.96×
30Wisconsin~100K0.95×
31Delaware~20K0.95×
32Ohio~200K0.94×
33Michigan~200K0.94×
34Alaska~20K0.94×
35Minnesota~100K0.93×
36Indiana~100K0.92×
37Maryland~100K0.90×
38Colorado~100K0.90×
39Nebraska~40K0.89×
40North Dakota~20K0.89×
41New Jersey~200K0.88×
42New Mexico~40K0.88×
43Texas~600K0.86×
44Arizona~100K0.85×
45Utah~60K0.85×
46Iowa~60K0.85×
47Florida~500K0.82×
48California~700K0.76×
49Hawaii~30K0.75×
50Nevada~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Antique furniture, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Antique furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Antique furniture audience
#·InterestCategoryAffinity×
01Mattress WarehouseHome & Garden11.55×
02DepopFashion & Accessoires8.45×
03Vintage BooksLiterature8.27×
04Shabby chicHome & Garden6.42×
05Flea marketHome & Garden4.77×
06Online auctionShopping4.25×
07FarmhouseTravel & Leisure3.34×
08VintageFashion & Accessoires3.17×
09AuctionShopping2.68×
10Hobby LobbyHome & Garden2.10×
11Dollar TreeShopping1.99×
12MarshallsFashion & Accessoires1.95×
13Dollar GeneralShopping1.89×
14AldiShopping1.87×
15Sam's ClubShopping1.80×
16PinterestInternet & Social Media1.63×
17ReligionBusiness & Career1.61×
18FriendshipKids & Family1.59×
19FurnitureHome & Garden1.57×
20HouseHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Antique furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Antique furniture audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.91×
Community OrientationOPEN1.70×
CreativityOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Antique furniture audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.94×
Early Adopter MentalityPOWER0.96×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Antique furniture have in United States?

Antique furniture has an estimated audience of 8,452,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Antique furniture fans?

64.0% of Antique furniture fans are female, 36.0% are male, with an average age of 45.8 years.

03

Which brands do Antique furniture fans like most?

Antique furniture fans show strongest brand affinity for Depop (8.45×), Mattress Warehouse (11.55×), and Hobby Lobby (2.1×) over the country average.

04

Where do Antique furniture fans live in United States?

Antique furniture fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Antique furniture fans also like?

Beyond Antique furniture itself, the audience over-indexes on Mattress Warehouse (11.55×), Hobby Lobby (2.1×), Flea market (4.77×), and Vintage Books (8.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Antique furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Antique furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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