Shabby chic Audience in United States

Shabby chic logo

Shabby chic has an estimated audience of 5,195,860 people in United States. 77.2% are female, 22.8% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Minneapolis, Hobby Lobby, The Block (Australian TV series), Farmhouse, Lowe's.

The average Shabby chic fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minneapolis, Hobby Lobby, The Block (Australian TV series), with strongest over-indexing on Minneapolis (19.77× the country average). Demographically, the Shabby chic audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Shabby chic fans

Demographic split for Shabby chic audience in United States
MetricValue
Female77.2%
Male22.8%
Average age44.3
Estimated audience size5,195,860

Audience persona

The typical Shabby chic fan in United States is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Minneapolis.

Top regions in United States

Top regions ranked by reach for Shabby chic in United States
RegionReachAffinity
California743,1531.3×
Texas505,4101.13×
Florida399,9951.14×
New York323,3941.11×
Georgia250,2071.56×
North Carolina172,1991.1×
Pennsylvania166,6340.95×
Illinois154,0450.89×
Ohio153,8340.96×
Michigan135,6681×
New Jersey134,8431.02×
Virginia127,1721×
Arizona122,0811.15×
Tennessee116,0171.11×
Washington107,6631.03×
Massachusetts103,1601.01×
Alabama101,3491.4×
Indiana90,1800.95×
Missouri87,5761.05×
South Carolina86,3261.1×
Maryland80,4360.9×
Kentucky76,3751.17×
Louisiana75,2331.12×
Oregon73,2791.23×
Wisconsin72,8120.93×
Colorado67,4680.82×
Minnesota64,2420.86×
Oklahoma62,7901.09×
Connecticut54,6541.05×
Mississippi46,1241.08×
Nevada45,5870.91×
Utah43,1580.93×
Arkansas40,2540.94×
Kansas34,5510.84×
Iowa34,2120.8×
Idaho27,3621.05×
West Virginia23,4630.97×
Nebraska21,5270.83×
Maine18,8701.01×
Hawaii18,0960.81×
New Mexico17,9710.69×
New Hampshire17,1230.84×
Rhode Island16,1080.97×
Wyoming13,5571.76×
Washington, District of Columbia13,4500.86×
Delaware13,0880.91×
Montana11,7800.82×
Alaska8,2950.75×
Vermont7,9740.87×
South Dakota6,9070.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shabby chic audience
BrandAffinityCategory
Minneapolis19.77×Travel & Leisure
Hobby Lobby3.85×Home & Garden
The Block (Australian TV series)10.34×Movies & TV
Farmhouse4.71×Travel & Leisure
Lowe's1.91×Shopping
Rustic architecture8.3×Home & Garden
The Vintage Farmhouse12.67×
Dollar Tree1.76×Shopping
Garden1.56×Home & Garden
Carpet2.55×Home & Garden
Dollar General1.56×Shopping
Animal welfare1.78×Politics & Society
MSN1.51×News
Boho-chic2.44×Fashion & Accessoires
Cake1.55×Food & Beverages
Gender1.81×Politics & Society
Southern Comfort10.34×Food & Beverages
North Carolina1.6×Travel & Leisure
The UPS Store1.52×Shopping
Nordstrom rack1.57×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shabby chic audience
TraitClusterScore
Design AffinityPREMIUM2.69
Quality AwarenessPREMIUM2.62
DIY MentalityTHRILL2.2
Luxury OrientationPREMIUM2.1
SustainabilityBALANCE1.91
LGBTQ+ IdentityOPEN1.91

Worldwide distribution

Worldwide audience distribution share by country for Shabby chic
CountryShare
United States35.2%
Italy17.4%
United Kingdom8.3%

See Shabby chic audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Shabby chic have in United States?

Shabby chic has an estimated audience of 5,195,860 people in United States, concentrated in California and Texas.

What is the gender split and age of Shabby chic fans?

77.2% of Shabby chic fans are female, 22.8% are male, with an average age of 44.3 years.

Which brands do Shabby chic fans like most?

Shabby chic fans show strongest brand affinity for Minneapolis (19.77×), Hobby Lobby (3.85×), and The Block (Australian TV series) (10.34×) over the country average.

Where do Shabby chic fans live in United States?

Shabby chic fans in United States are most concentrated in California (reach 743,153), Texas (reach 505,410), and Florida (reach 399,995). These three regions account for the largest share of the active audience.

What other brands do Shabby chic fans also like?

Beyond Shabby chic itself, the audience over-indexes on Hobby Lobby (3.85×), The Block (Australian TV series) (10.34×), Farmhouse (4.71×), and Lowe's (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shabby chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.