The Vintage Farmhouse Audience in United States
The Vintage Farmhouse has an estimated audience of 1,147,472 people in United States. 71.3% are female, 28.7% are male, average age 39.0. Top regions: Michigan, North Carolina, Texas. Top brand affinities: Circle K, Shabby Fabrics, Toshiba, Adele, Planet Fitness.
The average The Vintage Farmhouse fan in United States is 39.0 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, North Carolina, Texas. Top brand affinities include Circle K, Shabby Fabrics, Toshiba, with strongest over-indexing on Circle K (37.99× the country average). Demographically, the The Vintage Farmhouse audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Type: Topic
Demographics of The Vintage Farmhouse fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 39.0 |
| Estimated audience size | 1,147,472 |
Audience persona
The typical The Vintage Farmhouse fan in United States is more female, around 39.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Circle K.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 255,544 | 8.52× |
| North Carolina | 63,744 | 1.85× |
| Texas | 23,733 | 0.24× |
| Louisiana | 13,898 | 0.94× |
| Arkansas | 13,886 | 1.47× |
| Oklahoma | 13,580 | 1.07× |
| Kentucky | 13,365 | 0.93× |
| Tennessee | 12,325 | 0.54× |
| South Carolina | 12,236 | 0.71× |
| Indiana | 11,922 | 0.57× |
| Missouri | 11,546 | 0.62× |
| Florida | 11,458 | 0.15× |
| Ohio | 11,041 | 0.31× |
| Georgia | 10,996 | 0.31× |
| Wisconsin | 10,933 | 0.63× |
| Illinois | 10,651 | 0.28× |
| California | 10,534 | 0.08× |
| Arizona | 10,528 | 0.45× |
| Pennsylvania | 10,482 | 0.27× |
| New Mexico | 10,357 | 1.8× |
| Virginia | 10,066 | 0.36× |
| Maryland | 10,015 | 0.51× |
| New Jersey | 9,991 | 0.34× |
| Minnesota | 9,768 | 0.59× |
| New York | 9,696 | 0.15× |
| Washington | 9,437 | 0.41× |
| Delaware | 9,194 | 2.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circle K | 37.99× | Shopping |
| Shabby Fabrics | 60.83× | Home & Garden |
| Toshiba | 32.75× | Technology & Electronics |
| Adele | 16.26× | Music & Radio |
| Planet Fitness | 3.84× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| Shabby chic | 12.06× | Home & Garden |
| Kate Spade | 8.46× | Fashion & Accessoires |
| Crate & Barrel | 8.98× | Home & Garden |
| Patrick Dempsey | 11.81× | Movies & TV |
| Z Gallerie | 32.82× | Arts & Culture |
| Hobby Lobby | 2.85× | Home & Garden |
| Lowe's | 2.61× | Shopping |
| Do it yourself (DIY) | 2.41× | Home & Garden |
| Renovation | 3.03× | Home & Garden |
| Google Maps | 2.69× | Internet & Social Media |
| Chandelier | 11.62× | Home & Garden |
| Indeed.com | 2.7× | Business & Career |
| Shangri-La | 18.5× | Travel & Leisure |
| Kitchenware | 3.49× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.18 |
| DIY Mentality | THRILL | 2.94 |
| Design Affinity | PREMIUM | 2.87 |
| Luxury Orientation | PREMIUM | 2 |
| Quality Awareness | PREMIUM | 1.9 |
| Indulgence | JOY | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.1% |
| Japan | 9.1% |
| Germany | 5.5% |
See The Vintage Farmhouse audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does The Vintage Farmhouse have in United States?
The Vintage Farmhouse has an estimated audience of 1,147,472 people in United States, concentrated in Michigan and North Carolina.
What is the gender split and age of The Vintage Farmhouse fans?
71.3% of The Vintage Farmhouse fans are female, 28.7% are male, with an average age of 39.0 years.
Which brands do The Vintage Farmhouse fans like most?
The Vintage Farmhouse fans show strongest brand affinity for Circle K (37.99×), Shabby Fabrics (60.83×), and Toshiba (32.75×) over the country average.
Where do The Vintage Farmhouse fans live in United States?
The Vintage Farmhouse fans in United States are most concentrated in Michigan (reach 255,544), North Carolina (reach 63,744), and Texas (reach 23,733). These three regions account for the largest share of the active audience.
What other brands do The Vintage Farmhouse fans also like?
Beyond The Vintage Farmhouse itself, the audience over-indexes on Shabby Fabrics (60.83×), Toshiba (32.75×), Adele (16.26×), and Planet Fitness (3.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Vintage Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.