Rascasse Audience Intelligence

The Vintage Farmhouse Audience in United States

A data profile of the people who buy, follow and care about The Vintage Farmhouse in United States — modelled from more than twelve digital signal sources. The Vintage Farmhouse has an estimated audience of 1,147,472 people in United States.

#8202among Topic in United States

The average The Vintage Farmhouse fan in United States is 39.0 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Shabby Fabrics, Circle K, QVC, with strongest over-indexing on Shabby Fabrics (109.27× the country average).

Demographically, the The Vintage Farmhouse audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Vintage Farmhouse fan in United States is more female, around 39.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Shabby Fabrics.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vintage Farmhouse profile in United States.

Audience size
1.1M
in United States
Gender
71.3%♀
28.7% male
Age
39.0
average years
Country rank
#21542
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Vintage Farmhouse fans

71.3% are female, 28.7% are male, average age 39.0.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for The Vintage Farmhouse audience in United States
MetricValue
Female71.3%
Male28.7%
Average age39.0
Estimated audience size1,147,472
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the The Vintage Farmhouse audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

56.1%

of the worldwide The Vintage Farmhouse audience comes from United States.

Worldwide audience distribution share by country for The Vintage Farmhouse
CountryShare
United States56.1%
Japan9.1%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vintage Farmhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

The Vintage Farmhouse fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~700K24.82×
02Delaware~4K1.39×
03North Carolina~40K1.28×
04New Mexico~6K1.08×
05Arkansas~10K1.04×
06Rhode Island~4K1.00×
07North Dakota~2K1.00×
08Oklahoma~10K0.99×
09Mississippi~9K0.99×
10Kansas~9K0.99×
11Idaho~6K0.99×
12West Virginia~5K0.99×
13Hawaii~5K0.99×
14New Hampshire~4K0.99×
15Washington, District of Columbia~3K0.99×
16Montana~3K0.99×
17Louisiana~10K0.98×
18Connecticut~10K0.98×
19Nevada~10K0.98×
20Iowa~9K0.98×
21Massachusetts~20K0.97×
22Alabama~20K0.97×
23Kentucky~10K0.97×
24Oregon~10K0.97×
25Colorado~20K0.96×
26South Carolina~20K0.94×
27Arizona~20K0.93×
28Washington~20K0.93×
29Missouri~20K0.93×
30Wisconsin~20K0.93×
31Minnesota~20K0.93×
32Tennessee~20K0.92×
33Indiana~20K0.92×
34Maryland~20K0.91×
35New Jersey~30K0.89×
36Virginia~20K0.88×
37Pennsylvania~30K0.87×
38Georgia~30K0.87×
39Ohio~30K0.87×
40New York~50K0.85×
41Illinois~30K0.85×
42Florida~70K0.84×
43California~100K0.83×
44Texas~70K0.75×
45Alaska0.00×
46Nebraska0.00×
47Maine0.00×
48Vermont0.00×
49Wyoming0.00×
50South Dakota0.00×
Fig. 06

Affinity by region

Affinity by region — The Vintage Farmhouse, United States
0.75×1.00×24.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vintage Farmhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vintage Farmhouse audience
#·InterestCategoryAffinity×
01Shabby FabricsHome & Garden109.27×
02Z GallerieArts & Culture55.50×
03ToshibaTechnology & Electronics26.76×
04AllModernHome & Garden21.48×
05AdeleMusic & Radio17.59×
06Armageddon (1998 film)Movies & TV16.76×
07Circle KShopping13.40×
08QVCMovies & TV12.72×
09Shabby chicHome & Garden12.67×
10Antique furnitureHome & Garden11.24×
11Garden centreHome & Garden10.70×
12Weather forecastingHome & Garden9.86×
13Renewable energyBusiness & Career5.68×
14Discount storesShopping5.27×
15FedExBusiness & Career4.15×
16PinterestInternet & Social Media3.69×
17Shopping mallsShopping3.55×
18IKEAHome & Garden3.21×
19Hobby LobbyHome & Garden2.90×
20FurnitureHome & Garden2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vintage Farmhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vintage Farmhouse audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.67×
DIY MentalityTHRILL2.56×
Family OrientationCONSERVATISM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vintage Farmhouse audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
ExtroversionTHRILL0.83×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Vintage Farmhouse have in United States?

The Vintage Farmhouse has an estimated audience of 1,147,472 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of The Vintage Farmhouse fans?

71.3% of The Vintage Farmhouse fans are female, 28.7% are male, with an average age of 39.0 years.

03

Which brands do The Vintage Farmhouse fans like most?

The Vintage Farmhouse fans show strongest brand affinity for Shabby Fabrics (109.27×), Circle K (13.4×), and QVC (12.72×) over the country average.

04

Where do The Vintage Farmhouse fans live in United States?

The Vintage Farmhouse fans in United States are most concentrated in Michigan (reach ~700K), California (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Vintage Farmhouse fans also like?

Beyond The Vintage Farmhouse itself, the audience over-indexes on Circle K (13.4×), QVC (12.72×), Z Gallerie (55.5×), and Weather forecasting (9.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See The Vintage Farmhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Vintage Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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