AllModern Audience in United States

AllModern logo

AllModern has an estimated audience of 1,351,354 people in United States. 79.6% are female, 20.4% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Brad Garrett, Conrad Anker, Sarah Jarosz, Joss and Main, Joybird.

The average AllModern fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brad Garrett, Conrad Anker, Sarah Jarosz, with strongest over-indexing on Brad Garrett (213.4× the country average). Demographically, the AllModern audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Software

Demographics of AllModern fans

Demographic split for AllModern audience in United States
MetricValue
Female79.6%
Male20.4%
Average age40.1
Estimated audience size1,351,354

Audience persona

The typical AllModern fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Brad Garrett.

Top regions in United States

Top regions ranked by reach for AllModern in United States
RegionReachAffinity
California208,4361.4×
Texas166,9871.44×
New York133,3071.77×
Florida97,9001.07×
Massachusetts82,6053.1×
Illinois56,0041.24×
Washington43,9561.62×
New Jersey41,1851.2×
North Carolina39,5270.97×
Pennsylvania38,3850.84×
Colorado36,1751.7×
Georgia33,9090.81×
Michigan33,8940.96×
Virginia33,7341.02×
Ohio28,6090.69×
Arizona27,0560.98×
Oregon25,8631.67×
Maryland24,0201.03×
Minnesota23,9511.24×
Tennessee22,1700.82×
Wisconsin17,9100.88×
Connecticut16,5631.22×
Missouri15,6520.72×
South Carolina14,7530.73×
Indiana14,5530.59×
Utah12,2581.01×
Louisiana10,1040.58×
Nevada9,9710.76×
Washington, District of Columbia9,4262.32×
Oklahoma9,2330.62×
Alabama9,1280.48×
Kentucky9,0590.53×
Iowa8,2510.74×
Kansas7,2620.68×
Arkansas6,8400.61×
Idaho6,2520.92×
Maine5,9771.23×
Nebraska5,8190.86×
New Hampshire5,7831.09×
New Mexico5,5340.82×
Rhode Island5,2111.21×
Montana4,3511.16×
Mississippi3,7160.33×
Vermont3,2871.39×
Hawaii3,2670.56×
Delaware2,5890.69×
West Virginia1,8240.29×
North Dakota1,7210.62×
Alaska1,7100.59×
South Dakota1,6970.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AllModern audience
BrandAffinityCategory
Brad Garrett213.4×Movies & TV
Conrad Anker233.31×Sports
Sarah Jarosz178.22×Music & Radio
Joss and Main41.38×Home & Garden
Joybird30.86×Home & Garden
Castlery43.03×Home & Garden
Madison Cunningham93.11×Music & Radio
Designer4.96×Home & Garden
Modernism8.57×Arts & Culture
The Vintage Farmhouse21.48×
Mid-century modern9.93×Home & Garden
Chris Thile32.83×Music & Radio
Food1.65×Food & Beverages
Molly Tuttle19.35×Music & Radio
Nordstrom rack3.02×Fashion & Accessoires
Kitchen Design8.9×Home & Garden
Ana White31.97×Home & Garden
Outdoor recreation1.51×Sports
Home décor products4.02×Home & Garden
Room & Board10.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AllModern audience
TraitClusterScore
Design AffinityPREMIUM2.85
Quality AwarenessPREMIUM2.27
IndulgenceJOY2.03
Luxury OrientationPREMIUM1.78
Pet OwnershipJOY1.65
DIY MentalityTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for AllModern
CountryShare
United States91.8%
Canada1.5%
China1.2%

See AllModern audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does AllModern have in United States?

AllModern has an estimated audience of 1,351,354 people in United States, concentrated in California and Texas.

What is the gender split and age of AllModern fans?

79.6% of AllModern fans are female, 20.4% are male, with an average age of 40.1 years.

Which brands do AllModern fans like most?

AllModern fans show strongest brand affinity for Brad Garrett (213.4×), Conrad Anker (233.31×), and Sarah Jarosz (178.22×) over the country average.

Where do AllModern fans live in United States?

AllModern fans in United States are most concentrated in California (reach 208,436), Texas (reach 166,987), and New York (reach 133,307). These three regions account for the largest share of the active audience.

What other brands do AllModern fans also like?

Beyond AllModern itself, the audience over-indexes on Conrad Anker (233.31×), Sarah Jarosz (178.22×), Joss and Main (41.38×), and Joybird (30.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AllModern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.