Rascasse Audience Intelligence

AllModern Target Market in United States

A data profile of the people who buy, follow and care about AllModern in United States — modelled from more than twelve digital signal sources. AllModern has an estimated audience of 1,337,263 people in United States.

#1972among Brand in United States#997in Home & Garden

The average AllModern fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brad Garrett, Conrad Anker, Sarah Jarosz, with strongest over-indexing on Brad Garrett (213.4× the country average).

Demographically, the AllModern audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AllModern fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Brad Garrett.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AllModern profile in United States.

Audience size
1.3M
in United States
Gender
79.6%♀
20.4% male
Age
40.1
average years
Country rank
#19314
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AllModern

79.6% are female, 20.4% are male, average age 40.1.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for AllModern audience in United States
MetricValue
Female79.6%
Male20.4%
Average age40.1
Estimated audience size1,337,263
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the AllModern audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3925%
40-4923%
50+18%
Fig. 04

Worldwide distribution

91.6%

of the worldwide AllModern audience comes from United States.

Worldwide audience distribution share by country for AllModern
CountryShare
United States91.6%
Canada1.5%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AllModern audience in United States is strongest.

Fig. 05

Top regions by affinity

AllModern customers by region in United States
#RegionReachAffinity×
01Massachusetts~90K3.54×
02Washington, District of Columbia~9K2.25×
03New York~100K1.70×
04Colorado~30K1.64×
05Oregon~30K1.62×
06Washington~40K1.53×
07Vermont~3K1.44×
08Texas~200K1.34×
09California~200K1.33×
10Rhode Island~6K1.33×
11Maine~6K1.26×
12New Hampshire~6K1.22×
13Connecticut~20K1.21×
14Montana~4K1.20×
15Minnesota~20K1.19×
16New Jersey~40K1.17×
17Illinois~50K1.16×
18Florida~100K1.06×
19Utah~10K1.01×
20Maryland~20K1.00×
21Idaho~7K0.98×
22Virginia~30K0.97×
23Arizona~30K0.93×
24Michigan~30K0.92×
25North Carolina~40K0.91×
26Wisconsin~20K0.87×
27Nebraska~6K0.86×
28New Mexico~6K0.85×
29Pennsylvania~40K0.82×
30Georgia~30K0.78×
31Tennessee~20K0.78×
32Delaware~3K0.77×
33Nevada~10K0.76×
34Iowa~8K0.75×
35North Dakota~2K0.75×
36Alaska~2K0.73×
37South Carolina~10K0.72×
38Missouri~20K0.71×
39Kansas~7K0.70×
40South Dakota~2K0.70×
41Ohio~30K0.67×
42Arkansas~7K0.65×
43Hawaii~4K0.64×
44Louisiana~10K0.61×
45Oklahoma~9K0.61×
46Indiana~10K0.59×
47Kentucky~10K0.57×
48Alabama~10K0.51×
49West Virginia~3K0.51×
50Mississippi~5K0.47×
Fig. 06

Affinity by region

Affinity by region — AllModern, United States
0.47×1.00×3.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AllModern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AllModern audience
#·InterestCategoryAffinity×
01Conrad AnkerSports233.31×
02Brad GarrettMovies & TV213.40×
03Sarah JaroszMusic & Radio178.22×
04Madison CunninghamMusic & Radio93.11×
05CastleryHome & Garden43.03×
06Joss and MainHome & Garden41.38×
07Chris ThileMusic & Radio32.83×
08Ana WhiteHome & Garden31.97×
09JoybirdHome & Garden30.86×
10The Vintage FarmhouseTopic21.48×
11Molly TuttleMusic & Radio19.35×
12Mid-century modernHome & Garden9.93×
13Kitchen DesignHome & Garden8.90×
14ModernismArts & Culture8.57×
15DesignerHome & Garden4.96×
16Home décor productsHome & Garden4.02×
17Luxury real estateBusiness & Career3.64×
18Nordstrom rackFashion & Accessoires3.02×
19FoodFood & Beverages1.65×
20Outdoor recreationSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AllModern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AllModern audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.53×
Quality AwarenessPREMIUM2.06×
Luxury OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AllModern audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.94×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AllModern's target market in United States?

AllModern's target market in United States covers an estimated 1,337,263 people, concentrated in California and Texas.

02

What is the gender split and age of AllModern customers?

79.6% of the AllModern audience are female, 20.4% are male, with an average age of 40.1 years.

03

Which brands do AllModern fans like most?

AllModern fans show strongest brand affinity for Brad Garrett (213.4×), Conrad Anker (233.31×), and Sarah Jarosz (178.22×) over the country average.

04

Where do AllModern fans live in United States?

AllModern fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do AllModern fans also like?

Beyond AllModern itself, the audience over-indexes on Conrad Anker (233.31×), Sarah Jarosz (178.22×), Joss and Main (41.38×), and Joybird (30.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See AllModern audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AllModern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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