Castlery Audience in United States

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Castlery has an estimated audience of 520,566 people in United States. 63.1% are female, 36.9% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Fairy godmother, Product design, Goop, Home equity.

The average Castlery fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Fairy godmother, Product design, with strongest over-indexing on Governor of Michigan (17.74× the country average). Demographically, the Castlery audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Castlery fans

Demographic split for Castlery audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.3
Estimated audience size520,566

Audience persona

The typical Castlery fan in United States is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Castlery in United States
RegionReachAffinity
California132,7142.32×
New York62,0992.13×
Texas54,3001.21×
Florida42,1831.2×
New Jersey26,9222.03×
Washington23,3832.24×
Illinois19,4751.12×
Pennsylvania18,4891.05×
North Carolina18,3121.17×
Virginia17,9651.42×
Georgia17,5481.09×
Massachusetts15,7661.54×
Colorado13,7671.68×
Maryland12,4071.39×
Ohio10,8040.67×
Michigan10,0620.74×
Oregon9,5881.61×
Arizona9,2410.87×
Tennessee9,1700.88×
Connecticut7,1531.37×
Minnesota7,0010.94×
South Carolina6,5690.84×
Indiana6,2170.65×
Missouri6,1180.73×
Nevada5,9471.18×
Wisconsin5,7080.73×
Utah4,9851.07×
Kentucky3,8630.59×
Washington, District of Columbia3,7872.42×
Louisiana3,6770.55×
Alabama3,6130.5×
Oklahoma3,0230.52×
Kansas2,6700.65×
Idaho2,5360.97×
Arkansas2,2740.53×
Iowa2,0280.47×
New Hampshire1,8080.88×
Maine1,7020.91×
Nebraska1,6620.64×
New Mexico1,5730.6×
Rhode Island1,4370.87×
Delaware1,3960.97×
Mississippi1,3130.31×
Montana1,3040.9×
West Virginia1,0840.45×
Hawaii1,0520.47×
Vermont1,0111.11×
South Dakota4890.41×
North Dakota4680.44×
Wyoming4460.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Castlery audience
BrandAffinityCategory
Governor of Michigan17.74×Politics & Society
Fairy godmother16.61×Literature
Product design4.34×Business & Career
Goop6.3×Internet & Social Media
Home equity2.27×Home & Garden
Girolando cattle30.34×Pets & Animals
Cherish (group)10.3×Music & Radio
Janitor6.02×Home & Garden
Elsword14.88×Games
headspace8.08×Health
JDSU2.59×Business & Career
edureka30.77×Business & Career
Preta Gil17.26×Music & Radio
Kieran Trippier27.68×Sports
Hipster7.45×Politics & Society
Kerala5.05×Travel & Leisure
UK garage4.16×Music & Radio
Hardik Pandya11.18×Sports
Natural rubber1.51×Cars & Mobility
Nebraska Cornhuskers football2.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Castlery audience
TraitClusterScore
Design AffinityPREMIUM4.76
Luxury OrientationPREMIUM3.42
Quality AwarenessPREMIUM2.4
IndulgenceJOY1.94
Risk AppetiteTHRILL1.88
Pet OwnershipJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Castlery
CountryShare
United States53.0%
Australia31.8%
United Kingdom3.4%

See Castlery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Castlery have in United States?

Castlery has an estimated audience of 520,566 people in United States, concentrated in California and New York.

What is the gender split and age of Castlery fans?

63.1% of Castlery fans are female, 36.9% are male, with an average age of 39.3 years.

Which brands do Castlery fans like most?

Castlery fans show strongest brand affinity for Governor of Michigan (17.74×), Fairy godmother (16.61×), and Product design (4.34×) over the country average.

Where do Castlery fans live in United States?

Castlery fans in United States are most concentrated in California (reach 132,714), New York (reach 62,099), and Texas (reach 54,300). These three regions account for the largest share of the active audience.

What other brands do Castlery fans also like?

Beyond Castlery itself, the audience over-indexes on Fairy godmother (16.61×), Product design (4.34×), Goop (6.3×), and Home equity (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Castlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.