Rascasse Audience Intelligence

Castlery Target Market in United States

A data profile of the people who buy, follow and care about Castlery in United States — modelled from more than twelve digital signal sources. Castlery has an estimated audience of 536,442 people in United States.

#3609among Brand in United States#1446in Home & Garden

The average Castlery fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include RÜFÜS, AllModern, M&T Bank, with strongest over-indexing on RÜFÜS (82× the country average).

Demographically, the Castlery audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Castlery fan in United States is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for RÜFÜS.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Castlery profile in United States.

Audience size
536K
in United States
Gender
63.1%♀
36.9% male
Age
39.3
average years
Country rank
#35167
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Castlery

63.1% are female, 36.9% are male, average age 39.3.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Castlery audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.3
Estimated audience size536,442
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Castlery audience in United States
Age bracketShare%
16-197%
20-2927%
30-3929%
40-4929%
50+8%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Castlery audience comes from United States.

Worldwide audience distribution share by country for Castlery
CountryShare
United States53.2%
Australia31.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Castlery audience in United States is strongest.

Fig. 05

Top regions by affinity

Castlery customers by region in United States
#RegionReachAffinity×
01New York~70K2.35×
02Washington, District of Columbia~4K2.31×
03California~100K2.19×
04Washington~20K2.15×
05New Jersey~30K2.01×
06Colorado~10K1.62×
07Oregon~9K1.53×
08Massachusetts~20K1.50×
09Connecticut~7K1.39×
10Virginia~20K1.38×
11Maryland~10K1.29×
12Florida~40K1.15×
13North Carolina~20K1.14×
14Nevada~6K1.14×
15Illinois~20K1.11×
16Vermont~1K1.09×
17Texas~50K1.07×
18Utah~5K1.05×
19Georgia~20K1.04×
20Minnesota~7K1.00×
21Idaho~3K0.99×
22Pennsylvania~20K0.98×
23New Hampshire~2K0.98×
24Delaware~1K0.98×
25Montana~1K0.97×
26Rhode Island~2K0.96×
27Maine~2K0.92×
28Tennessee~9K0.90×
29Arizona~9K0.88×
30South Carolina~7K0.85×
31Michigan~10K0.79×
32Wisconsin~6K0.75×
33Alaska<1K0.74×
34Nebraska~2K0.73×
35New Mexico~2K0.73×
36North Dakota<1K0.72×
37Missouri~6K0.70×
38South Dakota<1K0.69×
39Ohio~10K0.68×
40Kansas~3K0.68×
41Indiana~6K0.67×
42West Virginia~2K0.64×
43Kentucky~4K0.63×
44Arkansas~3K0.63×
45Iowa~3K0.62×
46Hawaii~1K0.62×
47Louisiana~4K0.60×
48Alabama~4K0.58×
49Oklahoma~3K0.58×
50Mississippi~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Castlery, United States
0.53×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Castlery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Castlery audience
#·InterestCategoryAffinity×
01RÜFÜSMusic & Radio82.00×
02AllModernHome & Garden43.03×
03European Space AgencyCars & Mobility24.14×
04Roche BoboisHome & Garden20.90×
05TradesyShopping20.00×
06EastWest BankBusiness & Career20.00×
07M&T BankBusiness & Career16.98×
081stdibsShopping16.91×
09Herman Miller (manufacturer)Home & Garden12.56×
10Chest of drawersHome & Garden11.96×
11Scandinavian designHome & Garden11.31×
12Danish designHome & Garden10.05×
13Modern architectureArts & Culture4.63×
14CarpetHome & Garden3.02×
15IKEAHome & Garden2.69×
16Nordstrom rackFashion & Accessoires2.69×
17The UPS StoreShopping2.47×
18Trader Joe'sShopping2.37×
19ApartmentBusiness & Career2.04×
20FurnitureHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Castlery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Castlery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.14×
IndulgenceJOY2.85×
Quality AwarenessPREMIUM2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Castlery audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
TraditionCONSERVATISM0.80×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Castlery's target market in United States?

Castlery's target market in United States covers an estimated 536,442 people, concentrated in California and New York.

02

What is the gender split and age of Castlery customers?

63.1% of the Castlery audience are female, 36.9% are male, with an average age of 39.3 years.

03

Which brands do Castlery fans like most?

Castlery fans show strongest brand affinity for RÜFÜS (82×), AllModern (43.03×), and M&T Bank (16.98×) over the country average.

04

Where do Castlery fans live in United States?

Castlery fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Castlery fans also like?

Beyond Castlery itself, the audience over-indexes on AllModern (43.03×), M&T Bank (16.98×), Roche Bobois (20.9×), and European Space Agency (24.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Castlery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Castlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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