Rascasse Audience Intelligence

1stdibs Audience in United States

A data profile of the people who buy, follow and care about 1stdibs in United States — modelled from more than twelve digital signal sources. 1stdibs has an estimated audience of 888,479 people in United States.

#18among Jewelry in United States#800among Website / Newspaper / Magazine in United States#399in Shopping

The average 1stdibs fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include The RealReal, Tradesy, ARTHAUS, with strongest over-indexing on The RealReal (115.25× the country average).

Demographically, the 1stdibs audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1stdibs fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for The RealReal.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1stdibs profile in United States.

Audience size
888K
in United States
Gender
66.1%♀
33.9% male
Age
39.3
average years
Country rank
#25615
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of 1stdibs

66.1% are female, 33.9% are male, average age 39.3.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for 1stdibs audience in United States
MetricValue
Female66.1%
Male33.9%
Average age39.3
Estimated audience size888,479
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the 1stdibs audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

52.2%

of the worldwide 1stdibs audience comes from United States.

Worldwide audience distribution share by country for 1stdibs
CountryShare
United States52.2%
China5.5%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1stdibs audience in United States is strongest.

Fig. 05

Top regions by affinity

1stdibs fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K3.10×
02Washington, District of Columbia~6K2.31×
03Connecticut~20K2.03×
04California~200K1.63×
05Wyoming~2K1.46×
06Massachusetts~20K1.44×
07Vermont~2K1.36×
08New Jersey~30K1.33×
09Maine~4K1.31×
10Florida~70K1.24×
11Rhode Island~3K1.17×
12Colorado~20K1.13×
13Oregon~10K1.10×
14Kansas~7K1.09×
15Illinois~30K1.08×
16Montana~2K1.05×
17Louisiana~10K1.04×
18Washington~20K1.02×
19Georgia~30K1.01×
20New Hampshire~3K1.01×
21South Carolina~10K0.99×
22Virginia~20K0.98×
23Maryland~10K0.95×
24Delaware~2K0.95×
25Pennsylvania~30K0.94×
26Tennessee~20K0.94×
27New Mexico~4K0.93×
28Texas~70K0.89×
29North Carolina~20K0.88×
30Alabama~10K0.85×
31Arizona~10K0.83×
32Utah~6K0.83×
33Hawaii~3K0.82×
34Mississippi~6K0.81×
35Idaho~3K0.79×
36Alaska~1K0.77×
37Michigan~20K0.75×
38Missouri~10K0.74×
39Arkansas~5K0.73×
40South Dakota~1K0.73×
41Minnesota~9K0.72×
42Nevada~6K0.72×
43West Virginia~3K0.71×
44Kentucky~8K0.70×
45Wisconsin~9K0.69×
46Oklahoma~7K0.68×
47Nebraska~3K0.64×
48Ohio~20K0.63×
49Iowa~4K0.61×
50Indiana~9K0.60×
Fig. 06

Affinity by region

Affinity by region — 1stdibs, United States
0.60×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1stdibs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1stdibs audience
#·InterestCategoryAffinity×
01TradesyShopping252.05×
02ARTHAUSMovies & TV193.31×
03The RealRealFashion & Accessoires115.25×
04Vestiaire CollectiveFashion & Accessoires63.53×
05Alias (TV series)Movies & TV37.34×
06Knoll (company)Home & Garden31.39×
07HomescapesGames21.23×
08DepopFashion & Accessoires20.00×
09CJMusic & Radio20.00×
10The Green MileMovies & TV18.15×
11Icon (band)Music & Radio16.83×
12COSShopping15.08×
13Stil in BerlinFashion & Accessoires13.68×
14Runway (fashion)Fashion & Accessoires12.46×
15Maison MargielaFashion & Accessoires11.64×
16Architecture & Interior DesignHome & Garden9.93×
17ArchitectHome & Garden8.19×
18Luxury real estateBusiness & Career5.97×
19DesignerHome & Garden5.88×
20Home décor productsHome & Garden5.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1stdibs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1stdibs audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.80×
Design AffinityPREMIUM5.39×
Luxury OrientationPREMIUM3.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1stdibs audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
ExtroversionTHRILL0.76×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1stdibs have in United States?

1stdibs has an estimated audience of 888,479 people in United States, concentrated in California and New York.

02

What is the gender split and age of 1stdibs fans?

66.1% of 1stdibs fans are female, 33.9% are male, with an average age of 39.3 years.

03

Which brands do 1stdibs fans like most?

1stdibs fans show strongest brand affinity for The RealReal (115.25×), Tradesy (252.05×), and ARTHAUS (193.31×) over the country average.

04

Where do 1stdibs fans live in United States?

1stdibs fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do 1stdibs fans also like?

Beyond 1stdibs itself, the audience over-indexes on Tradesy (252.05×), ARTHAUS (193.31×), Depop (20×), and Vestiaire Collective (63.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See 1stdibs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 1stdibs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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