1stdibs Audience in United States

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1stdibs has an estimated audience of 858,668 people in United States. 66.1% are female, 33.9% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: The RealReal, Tradesy, ARTHAUS, Depop, Vestiaire Collective.

The average 1stdibs fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The RealReal, Tradesy, ARTHAUS, with strongest over-indexing on The RealReal (115.25× the country average). Demographically, the 1stdibs audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Jewelry

Demographics of 1stdibs fans

Demographic split for 1stdibs audience in United States
MetricValue
Female66.1%
Male33.9%
Average age39.3
Estimated audience size858,668

Audience persona

The typical 1stdibs fan in United States is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for The RealReal.

Top regions in United States

Top regions ranked by reach for 1stdibs in United States
RegionReachAffinity
California169,5701.8×
New York169,2823.53×
Texas71,2420.97×
Florida68,7781.18×
Illinois33,2091.16×
New Jersey29,6971.36×
Massachusetts29,6701.75×
Pennsylvania27,6170.96×
Georgia25,2570.95×
North Carolina23,6440.92×
Virginia23,3141.11×
Connecticut20,1662.34×
Washington18,5801.08×
Michigan17,1840.77×
Tennessee17,1280.99×
Ohio16,3030.62×
Colorado15,2581.13×
Maryland15,0781.02×
Arizona14,6320.83×
South Carolina13,1081.01×
Oregon11,6261.18×
Louisiana9,8450.89×
Missouri9,8390.71×
Alabama9,6760.81×
Minnesota8,8990.72×
Indiana8,4450.54×
Wisconsin8,0190.62×
Washington, District of Columbia7,2272.8×
Utah6,2970.82×
Kentucky6,2940.58×
Oklahoma5,9760.63×
Nevada5,7590.69×
Kansas4,2220.62×
Mississippi4,1330.58×
Arkansas4,0470.57×
Rhode Island4,0131.47×
Maine3,9711.29×
New Mexico3,5980.84×
Iowa3,5490.5×
New Hampshire3,4681.03×
Hawaii2,8890.78×
Idaho2,8410.66×
Vermont2,3581.56×
Montana2,2100.93×
Delaware2,0940.88×
Nebraska1,9690.46×
West Virginia1,9300.48×
Wyoming1,1690.92×
South Dakota6740.34×
Alaska6710.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1stdibs audience
BrandAffinityCategory
The RealReal115.25×Fashion & Accessoires
Tradesy252.05×Shopping
ARTHAUS193.31×Movies & TV
Depop20×Fashion & Accessoires
Vestiaire Collective63.53×Fashion & Accessoires
Alias (TV series)37.34×Movies & TV
Runway (fashion)12.46×Fashion & Accessoires
Designer5.88×Home & Garden
Homescapes21.23×Games
COS15.08×Shopping
Luxury real estate5.97×Business & Career
Architecture & Interior Design9.93×Home & Garden
The Green Mile18.15×Movies & TV
Home décor products5.68×Home & Garden
CJ20×Music & Radio
Icon (band)16.83×Music & Radio
Architect8.19×Home & Garden
Maison Margiela11.64×Fashion & Accessoires
United States Air Force7.99×Politics & Society
Moroso96.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1stdibs audience
TraitClusterScore
Design AffinityPREMIUM6.75
Quality AwarenessPREMIUM3.28
Luxury OrientationPREMIUM3.2
SustainabilityBALANCE2
IndulgenceJOY1.75
DIY MentalityTHRILL1.63

Worldwide distribution

Worldwide audience distribution share by country for 1stdibs
CountryShare
United States51.5%
China5.6%
United Kingdom5.5%

See 1stdibs audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does 1stdibs have in United States?

1stdibs has an estimated audience of 858,668 people in United States, concentrated in California and New York.

What is the gender split and age of 1stdibs fans?

66.1% of 1stdibs fans are female, 33.9% are male, with an average age of 39.3 years.

Which brands do 1stdibs fans like most?

1stdibs fans show strongest brand affinity for The RealReal (115.25×), Tradesy (252.05×), and ARTHAUS (193.31×) over the country average.

Where do 1stdibs fans live in United States?

1stdibs fans in United States are most concentrated in California (reach 169,570), New York (reach 169,282), and Texas (reach 71,242). These three regions account for the largest share of the active audience.

What other brands do 1stdibs fans also like?

Beyond 1stdibs itself, the audience over-indexes on Tradesy (252.05×), ARTHAUS (193.31×), Depop (20×), and Vestiaire Collective (63.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1stdibs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.