Architecture & Interior Design Audience in United States
Architecture & Interior Design has an estimated audience of 6,902,445 people in United States. 62.0% are female, 38.0% are male, average age 37.8. Top brand affinities: PSV Eindhoven, Planet Fitness, Danish design, Modern architecture, Property finder.
Top brand affinities include PSV Eindhoven, Planet Fitness, Danish design, with strongest over-indexing on PSV Eindhoven (124.34× the country average). Demographically, the Architecture & Interior Design audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Architecture & Interior Design fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 37.8 |
| Estimated audience size | 6,902,445 |
Audience persona
The typical Architecture & Interior Design fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 124.34× | Sports |
| Planet Fitness | 4.34× | Sports |
| Danish design | 16.01× | Home & Garden |
| Modern architecture | 6.94× | Arts & Culture |
| Property finder | 5.92× | Home & Garden |
| Renovation | 4.17× | Home & Garden |
| IKEA | 3.92× | Home & Garden |
| Do it yourself (DIY) | 2.97× | Home & Garden |
| Houzz | 7.86× | Home & Garden |
| Back to the Future | 10.68× | Movies & TV |
| Scandinavian design | 13.55× | Home & Garden |
| Feyenoord | 27.95× | Sports |
| Designer clothing | 4.36× | Fashion & Accessoires |
| Drop shipping | 3.81× | Shopping |
| Travel photography | 4.03× | Technology & Electronics |
| Deutsche Eishockey Liga | 22.75× | Sports |
| FC Bayern Munich | 3.9× | Sports |
| Clarinet | 5.25× | Music & Radio |
| High-net-worth individual | 5.66× | Business & Career |
| Fine-art photography | 4.48× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 7.31 |
| Quality Awareness | PREMIUM | 3.25 |
| Luxury Orientation | PREMIUM | 2.8 |
| DIY Mentality | THRILL | 2.68 |
| Indulgence | JOY | 1.89 |
| Travelling | THRILL | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 10.7% |
| Italy | 7.9% |
See Architecture & Interior Design audiences in other countries
- Architecture & Interior Design — Germany
- Architecture & Interior Design — United Kingdom
- Architecture & Interior Design — France
- Architecture & Interior Design — Italy
- Architecture & Interior Design — Spain
- Architecture & Interior Design — Brazil
- Architecture & Interior Design — Japan
- Architecture & Interior Design — South Korea
- Architecture & Interior Design — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.