Rascasse Audience Intelligence

Architecture & Interior Design Audience in United States

A data profile of the people who buy, follow and care about Architecture & Interior Design in United States — modelled from more than twelve digital signal sources. Architecture & Interior Design has an estimated audience of 6,902,445 people in United States.

#3054among Topic in United States#363in Home & Garden

The average Architecture & Interior Design fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Property finder, IKEA, with strongest over-indexing on Modern architecture (9.38× the country average).

Demographically, the Architecture & Interior Design audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Architecture & Interior Design fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architecture & Interior Design profile in United States.

Audience size
6.9M
in United States
Gender
62.0%♀
38.0% male
Age
37.8
average years
Country rank
#5083
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture & Interior Design fans

62.0% are female, 38.0% are male, average age 37.8.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Architecture & Interior Design audience in United States
MetricValue
Female62.0%
Male38.0%
Average age37.8
Estimated audience size6,902,445
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Architecture & Interior Design audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Architecture & Interior Design audience comes from United States.

Worldwide audience distribution share by country for Architecture & Interior Design
CountryShare
United States12.5%
China10.7%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture & Interior Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Architecture & Interior Design fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K1.77×
02New Jersey~200K1.33×
03Delaware~20K1.19×
04Nebraska~40K1.17×
05Iowa~60K1.14×
06North Dakota~20K1.11×
07Oregon~80K1.05×
08Arkansas~60K1.05×
09Montana~20K1.04×
10Alaska~20K1.04×
11Vermont~10K1.03×
12Virginia~200K1.02×
13Idaho~40K1.02×
14Maine~30K1.02×
15Rhode Island~20K1.02×
16Washington, District of Columbia~20K1.01×
17West Virginia~30K1.00×
18Hawaii~30K1.00×
19New Hampshire~30K0.99×
20Utah~60K0.98×
21Mississippi~60K0.98×
22Nevada~60K0.97×
23New Mexico~30K0.97×
24Kansas~50K0.96×
25Colorado~100K0.95×
26Alabama~90K0.95×
27Oklahoma~70K0.95×
28Georgia~200K0.94×
29Louisiana~80K0.94×
30Kentucky~80K0.94×
31Connecticut~60K0.94×
32Tennessee~100K0.93×
33New York~400K0.92×
34South Carolina~100K0.92×
35Wisconsin~100K0.92×
36Missouri~100K0.91×
37Minnesota~90K0.91×
38Indiana~100K0.90×
39Maryland~100K0.90×
40North Carolina~200K0.89×
41Arizona~100K0.89×
42Washington~100K0.89×
43Massachusetts~100K0.89×
44Michigan~200K0.87×
45California~700K0.86×
46Texas~500K0.86×
47Ohio~200K0.86×
48Pennsylvania~200K0.83×
49Illinois~200K0.83×
50Florida~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Architecture & Interior Design, United States
0.78×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architecture & Interior Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architecture & Interior Design audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden16.40×
02SketchUpMovies & TV14.06×
03Danish designHome & Garden13.60×
04Scandinavian designHome & Garden11.21×
05Modern architectureArts & Culture9.38×
06Residential areaHome & Garden7.76×
07Property finderHome & Garden6.55×
08IKEAHome & Garden4.63×
09RenovationHome & Garden3.46×
10Decorative artsArts & Culture2.98×
11ApartmentBusiness & Career2.93×
12EtsyFashion & Accessoires2.68×
13Trader Joe'sShopping2.66×
14Home improvementHome & Garden2.58×
15NordstromShopping2.48×
16Old NavyFashion & Accessoires2.32×
17Macy'sShopping2.01×
18FurnitureHome & Garden1.99×
19Alcoholic beveragesFood & Beverages1.66×
20CookingFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architecture & Interior Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Architecture & Interior Design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM6.32×
Quality AwarenessPREMIUM3.06×
IndulgenceJOY2.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Architecture & Interior Design audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Social Media UsageJOY0.88×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Architecture & Interior Design have in United States?

Architecture & Interior Design has an estimated audience of 6,902,445 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Architecture & Interior Design fans?

62.0% of Architecture & Interior Design fans are female, 38.0% are male, with an average age of 37.8 years.

03

Which brands do Architecture & Interior Design fans like most?

Architecture & Interior Design fans show strongest brand affinity for Modern architecture (9.38×), Property finder (6.55×), and IKEA (4.63×) over the country average.

04

Where do Architecture & Interior Design fans live in United States?

Architecture & Interior Design fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Architecture & Interior Design fans also like?

Beyond Architecture & Interior Design itself, the audience over-indexes on Property finder (6.55×), IKEA (4.63×), Residential area (7.76×), and Danish design (13.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Architecture & Interior Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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