Architecture & Interior Design Audience in United States
Architecture & Interior Design has an estimated audience of 6,902,445 people in United States. 62.0% are female, 38.0% are male, average age 37.8. Top brand affinities: Product design, Home equity, Staycation, Hoosier Lottery, JDSU.
Top brand affinities include Product design, Home equity, Staycation, with strongest over-indexing on Product design (4.01× the country average). Demographically, the Architecture & Interior Design audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Architecture & Interior Design fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 37.8 |
| Estimated audience size | 6,902,445 |
Audience persona
The typical Architecture & Interior Design fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.01× | Business & Career |
| Home equity | 3.42× | Home & Garden |
| Staycation | 4.25× | Home & Garden |
| Hoosier Lottery | 8.98× | Games |
| JDSU | 3.16× | Business & Career |
| Nebraska Cornhuskers football | 3.26× | Sports |
| UK garage | 4.85× | Music & Radio |
| 9NEWS (KUSA) | 4.33× | Movies & TV |
| Jesse Plemons | 2.75× | Movies & TV |
| Stamp collecting | 3.65× | Home & Garden |
| Electrolyte | 3.62× | Health |
| Jaws | 4.12× | Movies & TV |
| Celtic punk | 7.66× | Music & Radio |
| Iowa Lottery | 7.56× | Games |
| Voltron: Legendary Defender | 10.68× | Movies & TV |
| Eagan, Minnesota | 9.79× | Shopping |
| Isometric exercise | 4.81× | Sports |
| South Asian cuisine | 4.86× | Food & Beverages |
| Employee retention | 7.93× | Business & Career |
| Queens College, City University of New York | 3.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 7.31 |
| Quality Awareness | PREMIUM | 3.25 |
| Luxury Orientation | PREMIUM | 2.8 |
| DIY Mentality | THRILL | 2.68 |
| Indulgence | JOY | 1.89 |
| Travelling | THRILL | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 10.7% |
| Italy | 7.9% |
See Architecture & Interior Design audiences in other countries
- Architecture & Interior Design — Germany
- Architecture & Interior Design — United Kingdom
- Architecture & Interior Design — France
- Architecture & Interior Design — Italy
- Architecture & Interior Design — Spain
- Architecture & Interior Design — Brazil
- Architecture & Interior Design — Japan
- Architecture & Interior Design — South Korea
- Architecture & Interior Design — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.