Rascasse Audience Intelligence

Roche Bobois Target Market in United States

A data profile of the people who buy, follow and care about Roche Bobois in United States — modelled from more than twelve digital signal sources. Roche Bobois has an estimated audience of 1,351,185 people in United States.

#17among Furniture in United States#1956among Brand in United States#992in Home & Garden

The average Roche Bobois fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include B&B Italia, Architecture (magazine), Jonathan Adler, with strongest over-indexing on B&B Italia (331.42× the country average).

Demographically, the Roche Bobois audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roche Bobois fan in United States is more female, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for B&B Italia.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roche Bobois profile in United States.

Audience size
1.4M
in United States
Gender
66.0%♀
34.0% male
Age
35.1
average years
Country rank
#19157
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roche Bobois

66.0% are female, 34.0% are male, average age 35.1.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Roche Bobois audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.1
Estimated audience size1,351,185
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Roche Bobois audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Roche Bobois audience comes from United States.

Worldwide audience distribution share by country for Roche Bobois
CountryShare
France43.9%
United States21.3%
Belgium6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roche Bobois audience in United States is strongest.

Fig. 05

Top regions by affinity

Roche Bobois customers by region in United States
#RegionReachAffinity×
01New York~300K4.15×
02Washington, District of Columbia~10K3.45×
03Massachusetts~80K3.07×
04California~400K2.73×
05New Jersey~90K2.67×
06Washington~60K2.30×
07Oregon~30K2.22×
08Florida~200K2.13×
09Connecticut~30K1.90×
10Arizona~40K1.41×
11Virginia~50K1.38×
12Colorado~30K1.38×
13Maryland~30K1.37×
14Texas~100K1.24×
15Nevada~20K1.20×
16Illinois~50K1.07×
17Pennsylvania~50K1.06×
18Minnesota~20K1.02×
19Georgia~40K0.98×
20Vermont~2K0.94×
21Rhode Island~4K0.92×
22Montana~3K0.89×
23Alaska~3K0.87×
24North Dakota~2K0.86×
25Hawaii~5K0.85×
26South Dakota~3K0.85×
27Maine~4K0.84×
28New Hampshire~4K0.82×
29Delaware~3K0.80×
30West Virginia~5K0.79×
31Mississippi~8K0.74×
32Idaho~5K0.74×
33New Mexico~5K0.73×
34Nebraska~5K0.73×
35Arkansas~8K0.69×
36Michigan~20K0.68×
37Kansas~7K0.66×
38Iowa~7K0.65×
39Utah~8K0.64×
40Oklahoma~9K0.62×
41Louisiana~10K0.60×
42Kentucky~10K0.60×
43Alabama~10K0.59×
44South Carolina~10K0.58×
45Tennessee~10K0.54×
46North Carolina~20K0.53×
47Missouri~10K0.53×
48Wisconsin~10K0.53×
49Indiana~10K0.52×
50Ohio~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Roche Bobois, United States
0.47×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roche Bobois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roche Bobois audience
#·InterestCategoryAffinity×
01B&B ItaliaHome & Garden331.42×
02NatuzziHome & Garden230.74×
03Jonathan AdlerFashion & Accessoires134.60×
04Architecture (magazine)Website / Newspaper / Magazine128.17×
05GaggenauHome & Garden122.22×
06FlosHome & Garden116.96×
07Museum of Contemporary Art (Basel)Arts & Culture113.49×
08Design Within ReachShopping107.38×
09Frank GehryArts & Culture104.17×
10Zaha HadidArts & Culture102.22×
11Knoll (company)Home & Garden73.31×
12Danish modernHome & Garden62.28×
13David HockneyArts & Culture52.88×
14Danish designHome & Garden30.51×
15Magic: The GatheringGames20.00×
16Jane GoodallPets & Animals20.00×
17Wallpaper (magazine)Home & Garden17.23×
18American Marketing AssociationBusiness & Career15.97×
19Home Interior DesignHome & Garden12.43×
20H.O.M.E.Home & Garden9.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roche Bobois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roche Bobois audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM14.91×
Design AffinityPREMIUM13.08×
Luxury OrientationPREMIUM4.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roche Bobois audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
TraditionCONSERVATISM0.68×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roche Bobois's target market in United States?

Roche Bobois's target market in United States covers an estimated 1,351,185 people, concentrated in California and New York.

02

What is the gender split and age of Roche Bobois customers?

66.0% of the Roche Bobois audience are female, 34.0% are male, with an average age of 35.1 years.

03

Which brands do Roche Bobois fans like most?

Roche Bobois fans show strongest brand affinity for B&B Italia (331.42×), Architecture (magazine) (128.17×), and Jonathan Adler (134.6×) over the country average.

04

Where do Roche Bobois fans live in United States?

Roche Bobois fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Roche Bobois fans also like?

Beyond Roche Bobois itself, the audience over-indexes on Architecture (magazine) (128.17×), Jonathan Adler (134.6×), Design Within Reach (107.38×), and Natuzzi (230.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Roche Bobois audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roche Bobois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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