Roche Bobois Audience in United States

Roche Bobois logo

Roche Bobois has an estimated audience of 1,352,857 people in United States. 66.0% are female, 34.0% are male, average age 35.1. Top regions: California, New York, Florida. Top brand affinities: B&B Italia, Architecture (magazine), Jonathan Adler, Design Within Reach, Natuzzi.

The average Roche Bobois fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include B&B Italia, Architecture (magazine), Jonathan Adler, with strongest over-indexing on B&B Italia (331.42× the country average). Demographically, the Roche Bobois audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Roche Bobois fans

Demographic split for Roche Bobois audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.1
Estimated audience size1,352,857

Audience persona

The typical Roche Bobois fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for B&B Italia.

Top regions in United States

Top regions ranked by reach for Roche Bobois in United States
RegionReachAffinity
California439,7572.96×
New York331,4474.38×
Florida191,8582.09×
Texas116,4281×
New Jersey98,6472.87×
Massachusetts80,4953.02×
Washington70,9482.61×
Virginia51,4941.56×
Illinois50,1841.11×
Pennsylvania40,9150.9×
Georgia40,0000.96×
Oregon37,3692.41×
Maryland31,5741.36×
Arizona29,6671.07×
Colorado29,5611.39×
Connecticut29,2932.16×
Michigan22,1490.63×
Minnesota20,1351.04×
North Carolina19,5230.48×
Ohio16,6390.4×
Washington, District of Columbia14,9503.68×
Nevada11,8620.91×
Tennessee11,5290.42×
South Carolina8,1250.4×
Indiana8,0540.33×
Missouri7,1340.33×
Wisconsin6,1860.3×
Utah5,5570.46×
Louisiana5,3770.31×
Oklahoma4,9400.33×
Kentucky4,4760.26×
Hawaii4,3380.75×
Alabama3,8840.21×
Rhode Island3,5570.83×
New Hampshire3,3770.63×
Maine3,3180.68×
Kansas3,1660.3×
Arkansas3,1270.28×
New Mexico3,1100.46×
Iowa2,7440.25×
Idaho2,6150.39×
Mississippi2,4370.22×
Vermont2,0410.86×
Delaware1,9110.51×
Montana1,7500.47×
Nebraska1,6830.25×
West Virginia1,6390.26×
Wyoming1,2050.6×
Alaska1,1900.41×
South Dakota8320.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roche Bobois audience
BrandAffinityCategory
B&B Italia331.42×Home & Garden
Architecture (magazine)128.17×
Jonathan Adler134.6×Fashion & Accessoires
Design Within Reach107.38×Shopping
Natuzzi230.74×Home & Garden
Frank Gehry104.17×Arts & Culture
Museum of Contemporary Art (Basel)113.49×Arts & Culture
Zaha Hadid102.22×Arts & Culture
Flos116.96×Home & Garden
Danish design30.51×Home & Garden
Danish modern62.28×Home & Garden
Home Interior Design12.43×Home & Garden
Gaggenau122.22×Home & Garden
Magic: The Gathering20×Games
Jane Goodall20×Pets & Animals
American Marketing Association15.97×Business & Career
Wallpaper (magazine)17.23×Home & Garden
Kartell94.12×Home & Garden
Poggenpohl214.54×Home & Garden
Scandinavian design28.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roche Bobois audience
TraitClusterScore
Design AffinityPREMIUM7.87
Quality AwarenessPREMIUM6.02
IndulgenceJOY3.78
Luxury OrientationPREMIUM2.89
Pet OwnershipJOY2.56
DIY MentalityTHRILL1.8

Worldwide distribution

Worldwide audience distribution share by country for Roche Bobois
CountryShare
France44.6%
United States21.5%
Belgium6.5%

See Roche Bobois audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Roche Bobois have in United States?

Roche Bobois has an estimated audience of 1,352,857 people in United States, concentrated in California and New York.

What is the gender split and age of Roche Bobois fans?

66.0% of Roche Bobois fans are female, 34.0% are male, with an average age of 35.1 years.

Which brands do Roche Bobois fans like most?

Roche Bobois fans show strongest brand affinity for B&B Italia (331.42×), Architecture (magazine) (128.17×), and Jonathan Adler (134.6×) over the country average.

Where do Roche Bobois fans live in United States?

Roche Bobois fans in United States are most concentrated in California (reach 439,757), New York (reach 331,447), and Florida (reach 191,858). These three regions account for the largest share of the active audience.

What other brands do Roche Bobois fans also like?

Beyond Roche Bobois itself, the audience over-indexes on Architecture (magazine) (128.17×), Jonathan Adler (134.6×), Design Within Reach (107.38×), and Natuzzi (230.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roche Bobois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.